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In this assignment, I mainly faced the challenges brought by Premiere Pro. After completing the shooting of promo video, I first learned how to use Premiere Pro on the Internet. After getting some knowledge of Premiere Pro, I began to polish and make my full version of the video. After finishing all the production, I repeatedly confirmed the fluency of the video and the creativity of the video to complete this assignment.

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YSL全新【奢華緞面絲絨唇膏】 9/22正式上市 絲絨美唇 率性至上 - YSL Beauty Taiwan

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ROUGE COCO film with Keira Knightley: featuring the "Gabrielle" shade

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肖战Xiao Zhan|Estée Lauder Desire Matte 314 LEAD ON 雅诗兰黛Estee Lauder金管口红#314

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1.Cosmetics
2.Skincares
3.beauty apparatus
4.facial cleanser/face wash
5.foaming, milky, cream, gel type cleanser
6.toner
7.facial spray
8.moisturisers
9.sun screen
10.whitening serum
11.lotion
12.day/night cream
13.eye serum
14.repair gel
15.facial mask
16.lip care/balm
17.facial scrub
18.pore cleanser
19.hand lotion
20.body wash
21.shampoo
22.conditioner
23.concealer
24.shading powder
25.foundations
26.pressed powder
27.loose powder
28.brow powder
29.brow pencil
30.liquid eye liner
31.eye shadow
32.mascara
33.lip liner
34.lip stick
35.lip gloss
36.blush
37.makeup remover
38.makeup remove lotion
39.makeup oil
40.hair rollers
41.cosmetic applicators
42.face brush
43.powder puffs
44.sponge puffs
45.brow brush
46.lash curler
47.lip brush
48.eye shadow applicator sponge/brush
49.finishing spray
50.electric shaver for women
51.brow template
52.facial tissue
53.oil-absorbing sheets
54.cotton pads
55.face essence
56.YAMAN
57.facial frequency-emitting instrument
58.Tripollar
59.Dr.Arrivo Ghost
60.NUFACE
61.Refa
62.FOREO LUNA
63.electric toothbrush
64.face
65.lip
66.acne
67.sensitive skin
68.skin colour
69.facial massage
70.skin lab
71.active
72.balancing
73.firm
74.gentle
75.hydra-
76.long lasting
77.muti-
78.normal skin
79.peeling mask
80.trentment

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This is a mind map about lip products

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For this course Digital Media, I think this is a course for modern information technology. This course is not like mathematical physics or anything like that where there is a clear knowledge , this subject is more divergent thinking and creative thinking. It will be a good pathway for art degree.

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Factors affecting consumer decision making: A survey of young-adults on imported cosmetics in Jabodetabek, Indonesia
This article first mentioned the local cosmetics and imported cosmetics market in Indonesia. The survey focused on young Indonesians’ preferences for where cosmetics are made. Compared with middle-aged people, young people often buy cosmetics based on brand advertisements, packaging and the location of stores. The survey results show that Indonesia's cosmetics are mainly dominated by imported products, and the proportion of imported cosmetics is increasing year by year, because the popularity of imported brands in Indonesia has far exceeded that of local brands. Imported cosmetics often spend a lot of money on packaging and publicity, and the stores that import cosmetics are located in large malls. I think this article helped me to understand young people's preference for imported cosmetics in Indonesia and the difficult situation of local brands in Indonesia. This article also proves that the development of a cosmetic brand is closely related to its positioning and development direction.

Kawa, L, Rahmadiani , S & Kumart, S2013, ‘Factors affecting consumer decision making: A survey of young-adults on imported cosmetics in Jabodetabek, Indonesia’, The SIJ Transactions on Industrial, Financial & Business Management, vol.1, no.5, pp. 175-180.

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Factors affecting Chinese consumers
This article describes the growth status of the cosmetics industry in the Chinese market. With the rapid development of China's economy, people's consumption concept has begun to change. Female consumers' demand for facial makeup has been growing rapidly, and many overseas cosmetic brands have also chosen to develop their business in China. Therefore, the competitiveness among cosmetics brands is also enhanced. Each brand has launched a lot of series of beauty products for consumers with different incomes and different aesthetics, but still cannot meet the market demand. This shows that China's cosmetics market has great potential and development space. After a long time of market research, major cosmetic brands have identified the main consumer groups as young women with higher education and middle-aged women with stable incomes. This article makes clear the market classification of cosmetic brands.

Huang, Z & Foosiri, P2017, ‘Factors affecting Chinese consumers’ purchase intention on facial make-up cosmetics’, ijbejournal, pp. 173-189.

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How packaging designs of cosmetics affect female consumers
The paper examined whether Finnish women's preference for cosmetic packaging affected their purchases. The results of the paper show that the majority of female consumers feel that the packaging of cosmetics will have an impact on their purchase, and the products with more beautiful packaging are more attractive to them. However, once the price is too high because of the beautiful packaging, most women will still choose the products with higher cost performance. In general, this article makes me think that female consumers will be attracted by beautiful packaging to a large extent, and cosmetic brands also launch a large number of beautiful and affordable products for them to buy along with the thinking of female consumers. As long as cosmetics with beautiful packaging are reasonably priced, there will be a large number of female buyers in the market.

Liu, Y2011, ‘How packaging designs of cosmetics affect female consumers’, Degree Thesis International Business.

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Understanding the effect of personal and social value on attitude and usage behaviour of luxury cosmetic brands
This article describes the relationship between the growth of the luxury goods market in India and consumer spending behaviour. Most luxury consumers in India is women, the survey found the higher income and status of the female consumers more attention to the value of goods and quality, buy luxury goods as they are top choice, these women consumers under the materialist psychological effects for the local luxury market provide a steady stream of income, that is now India's luxury goods market is developing rapidly. As a result, the cosmetics of various luxury brands are excessively pursued by Indian women. In this internet society, luxury brands transmit advertising and consumption information to consumers through mobile phones, computers and other devices to encourage consumers to buy. Consumers are immersed in such information every day and continue to consume to satisfy their desire to buy. In the long period of luxury shopping, consumers' value concept has been changed, and consumers have acquired self-identity from luxury, which forms a mutually beneficial relationship between consumers and brands, and increases the proportion of luxury goods in the consumer market.

Ajitha, S & Sivakumar, V. J2017, ‘Understanding the effect of personal and social value on attitude and usage behaviour of luxury cosmetic brands’, Journal of Retailing and Consumer Services, pp. 103-113.

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Consumer Purchase decision behaviour towards cosmetics marketing
This article studies consumers' purchasing behaviour. The consumption pattern of a product and its brand positioning will affect consumers' choice of this brand. With the change of The Times, consumers no longer judge the quality of a product by its value, so the current brand culture has a great impact on consumers' judgment. For cosmetic brands, the product's culture and effectiveness become the subjective judgment of consumers. Almost all imported brands have good means of publicity to attract consumers. In India, foreign companies pay more attention to product upgrading than local ones. The introduction of a new series of products can help brands regain customers, and then the long series can be repriced to clear the stock and increase brand value. From this article, I got some ideas about how brands can raise their value and attract more consumers from the aspects of economy, customer psychology and social culture.

Anandarajan, S2016, ‘Consumer Purchase decision behaviour towards cosmetics marketing’, Asia Pacific Journal of Research, vol. 1, pp. 144-149.

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5 journals

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On a typical workday, Chelsea oversleeps and is late for work, but Chelsea's job requires her to wear makeup to work every day. Chelsea scrambled up from under the covers and rushed into the bathroom to tidy up her appearance. After hastily tidying up her face, his friend handed her the highlight of her daily outfit, the lipstick, and when she put it on, the energy of the day came into her body. Finally Chelsea went out for the day's work.