# data[].attributes.body
3. evaluation, dialogue, influence

2. "The evaluative stance in the visual mode"(167), "the clusters of evaluative devices are employed in order to emphasize the specificity of the film...characters."(174)

1. In addition, The way in which information is displayed in captions has a decisive evaluative consequence." (170)

# data[].attributes.body
3. visual evaluation, evaluative devices, semiotic modes

2. "The visual evaluative meanings of the shots can be strengthened or subverted by evaluation" (175) "film trailers have rarely been the object of

academic research."(160)

1."In general, film trailers consist of shots selected

strategically from the new film and structured in order to sell viewers a product: the film about to be released."(161)

# data[].attributes.body
3. Promotional, evaluation, multimodal

2. "some evaluative devices belonging to different semiotic modes can strengthen, complement, or subvert each other when used for evaluation of the same topic" (164).

" evaluative devices...verbal,visual and aural resources that inherently or contextually signal a process of appraisal" ( 165).

1. "The continuous relationships of evaluative enhancement, contrast and subversion between the evaluative devices of the visual mode and those of the other two semiotic modes confer a dynamic and cohesive structure on film trailers" ( 175).

# data[].attributes.body
3. Analysis, persuasive, strategically

2. "film trailers communicate their promotional message through language, images, sounds and Music" (161) "a wide range of visual, verbal and aural evaluative devices are specifically selected from the film" (166)

1. "A film trailer can be understood as a series of answers to two main underlying questions: why is the story bing told and why should the film be seen?"(162)

# data[].attributes.body
1. multi-modal, technical, depth

2. "investigation of visual evaluative devices" pg160

"evaluative devices [are] those verbal, visual and aural resources that inherently or contextually signal a process of appraisal." pg165

3. "In this way, the promothional purpose is achieved thoughout the entire trailer as the viewer is continually assured and reassured that the film is worth seeing." 175

# data[].attributes.body
3. Persuasive, complexity, semiotic

2. "..explore the full dynamic repertoire of modes and submodes" (161), "..belonging to all three semiotic modes can function as evaluative devices in certain contexts" (163).

3. "A film trailer can be as a series of answers to two main underlying questions: why is the story being told and why should the film be seen?" (162)

# data[].attributes.body
3. Visual, interpretation, context

2. "film trailers have rarely been the object of academic research"

(160)

"none of these devices could facilitate the complex framework that is necessary" (166)

1. "Music and sound effects can strengthen or subvert the effect of the visual evaluative devices employed in the film trailer."

(175)

# data[].attributes.body
1. Audience, multimodality, semiotic modes

2. "narrative structure" (164) "film influences the viewer to adopt certain evaluative viewpoints" (166)

3. "In order to explain the ways in which the promotional purpose of film trailers is achieved through the visual mode, I have attempted to show how evaluation is expressed visually through a combination of communicative means specific to filmic texts: close-up shots, camera movements, captions, transitions and special effects" (175)

# data[].attributes.body
1. Evaluation, analysis, promotional

2. "shots function as examples elaborating or extending the persuasive meanings" (161) "a close up shot has a certain inherent evaluative meaning" (163)

3. "The whole structure of these film trailers is motivated by their promotional purpose" (161)

# data[].attributes.body
3. Promotional, social multimodal-analysis, social

2. "...message through language, images, sounds and music" (pg161) "Film trailers are supose to simultaneously persude, entertain and inform." (Pg 161)
1. "A film trailer can be understood as a series of answers to two main underlying questions: why is the story being told and why should the film be seen?

# data[].attributes.body
1. evaluation, promotional, analysis

2. "Communicate ... message through language, images, sounds, and music" (161). "film trailers consist of shots selected strategically from the new film and structured in order to sell viewers a product" (161).

3. "Film trailers represent an important element of the promotional campaign that precedes and accompanies the release of new films" (159)

# data[].attributes.body
3. promotional, evaluation, multimodality

2. " important for understanding how film trailers persuade audiences to view the featured film." (164) " film trailers communicate their promotional message through language, images, sounds and music" (161)

3. "The significant complexity of the phenomenon of visual evaluation in film trailers arises from the fact that both diegetic and non-diegetic topics can be evaluated across several semiotic modes." (162)

# data[].attributes.body
1. promotional, interrelate, social

2. "evaluation can take different forms at all levels" (166), "the promotional purpose is achieved throughout the entire trailer" (175)

3. "The whole structure of these film trailers is motivated by their promotional purpose." (161

# data[].attributes.body
3. Promotional, analytical parameters, strategic

2. "film trailers have rarely been the object of academic research" (160). "the assumption that evaluation can take different forms at all levels of film trailers" (166).

1. "As multimodal texts, film trailers communicate their promotional message through language, images, sounds and music" (161).

# data[].attributes.body
3: diegetic/non-diegetic, multimodal, promotional message

2: "structure of these film trailers is motivated by their promotional purpose." (161), "meanings are produced not only through different modes, but also through their interaction and intersection with each other." (163)

1: "The main purpose of film trailers is to arouse viewers' curiosity and expectations so that they will be persuaded to go and see the film." (159)

# data[].attributes.body
3. Evaluative devices, diegetic/non-diegetic, effect

2. "interdisciplinary approach" (163); "the hidden persuader" (165)

1. "A film trailer can be understood as a series of answers to two main underlying questions: why is the story being told and why should the film be seen?" (162)

# data[].attributes.body
1. Evaluation, multimodal analysis, promotional campaign.

2. "frames, shots, and scenes [...] speech, music, and sounds" (161), "verbal, visual, and aural resources" (165)

3. In order to explain the ways in which the promotional purpose of film trailers is achieved through the visual mode, I have attempted to show how evaluation is expressed visually through a combination of communicative means specific to filmic texts: close up shots, camera movements, captions, transitions and special effects. (175)