# data[].attributes.body
put ipad at one corner of the shop to let custoomers check stock availabilty themselves

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collaborate with magazines

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pin outfits from own store on Pinterest to give people idea of how to style the clothes

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have own facebook, twitter, instagram, pininterest

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ensure the fit of the clothes looks nice on different body types and not just slim people

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packaging must be unique and nice

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offer good customer service

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brand name must be easy to pronounce and recognizable

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have different colors for the same pattern

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have many lines

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have most of the clothes be elastic and have elastic band, reduce designs with zippers and buttons

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buy more got discount

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use 100% cotton etc. use natural materials

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have relaxing scents around shop like lavender, make use of decorative items like bonsai and small indoor fountains

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allocate more stores in heartlands eg. clementi mall, Jurong point

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cluster clothes that are for same target group together

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set rules for staffs and ensure that all staffs know and comply with rules eg. staffs must wear appropriate attire to work

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have at least 10 fitting rooms

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have different lines for different occasions eg. for school, for office, formal, casual

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take note of the design when designing an item, make sure that there are lines that fit different occasions

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offer good service and accessibility, bringing convenience and satisfactory to customers

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offer a cheaper price compared to competitors

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design is unique and can only be found in our store

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Provide sales for past season items

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Come out with different collections for specific occasions that are related to SG eg. "christmas collection", "back to school collection", "New year"

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Feedback forms (on ipad) can be provided at shops to allow customers to inform us if any staff is dishonest

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Train all staffs to use cash register so can take cashier's place if cashier is absent

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Allocate at least 3 cashiers for each shifts

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Staffs wear Blue lanyards as a form of identification

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Have a corner specially for alternation

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Mission statement

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special "Back To School" sales, students are given 10% discounts

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festive sales eg. CNY, Christmas, GSS

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Collaborate with banks to offer discounts or rebates

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Have a online webstore

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increase Linen %

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Mixture of cotton and Linen

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use mix of cotton and polyester so that clothes are stretchable

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Manufacture in countries like Vietnam

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Find reliable producer

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mannequins placed at different category of clothing to give customer idea of how to match outfits

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neutral colored walls and usage of white lights

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bright lighting, neutral colored walls, decorative items like plants & flowers

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usuage of consistent colored hangers, with rubber slip

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Solution: We can get celebrties to endorse our products

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Solution: Whenever someone buy something, if they take a picture of the product and share it on their social media, they can get discount for their next purchase if they spend a certain amount of money in our store

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Solution: A certain amount of money must be spent before customers can join the membership. If they receive a certain amount of points, they will be upgraded to the next level of membership where they can enjoy more privilages. This will ensure customer loyalty and they will continue to patronise our shop.

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Solution: There can be quizzes which will be given out to the customers regarding fashion tips. If customers get it correct they can earn points which can be used as a discount when they shop in our store.

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Solution: Membership card with point system. eg. $1 = 150 points. Points can be redeemed

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Solution: Do a survey on the different designs before manufacturing more pieces to sell

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Provide training for staffs and allow "internship period" for new staffs

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Allow return policy of 15 days, ensure all staffs know about company's policies

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Solution: Open stores in shopping malls that are near the mrt stations, where there is more human traffic. Open in different regions in the country, make sure that there is at least one outlet in each region

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There can be a best employee award every month for the employee with the best service so that employees will be motivated to give good service.

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Solution: There can be ipads around the store and near the cashier area so that customers can rate the service

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Solution: There can be different music for different time of the day for eg. soothing music in the night

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Solution: Get staffs to greet customers (like in uniqlo)

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Solution: The staff must take note of cleanliness and pick up any litter as soon as they see it

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Solution: Mannequins can be placed in front of the shop with glass panal

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Solution: The space gap must be comfortable length spacious in between display and racks.

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Solution: Categorise the clothing in different segment such as, Basics, Teenagers; tops, skirts, pants.

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Solution: collaborate with newer designers = provides new designs and lower costs

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Solution: Find a trustable producer that provides good quality clothing

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Solution: We will order in bulk so it will be cheaper. and we sell it at at the range price. Cheaper material for good quality and manufacture in CHINA and INDIA!

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1. I need Branded clothings

2. I need sales for the branded clothings

3. I need membership cards

4. I need a wide variety of choices in a store

5. I need knowledgeable staffs

6. I need an organized and spacious store

7. I need value for money clothing

8. I need the stores to be near my house or easily accesible by mrt

9. I need staffs that are attentive to customer needs and are helpful

10. I need clothes that are comfortable to wear and unique design

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1. I do not have much time to shop because i need to balance family and work

2. I need alot of branded wear because i have to meet up with clients

3. My budget is limited as i still have to put aside money for family

4. I feel stressed out in a messy store

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Be a good role model for my children

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Family is the most important

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Hanging out with family, Eating, shopping

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Married, with 2 children

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HR manager

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Female

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33

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Stressed Alice

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1. I need unique designs for office wear

2. I need eye-catching and attractive clothings

3. I need a wide variety of choices in a shop

4. i need personal space when shopping

5. I need the stores to be near and accessible for me

6. I need the clothes to be of comfortable material

7. I need a membership card

8. I need the store to be organized and spacious, with good lighting and music

9. I need staffs that are very helpful and welcoming

10. I need the queue for payment to be fast

11. I need branded clothings

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1. I do not have much time for shopping because of my working hours

2. Everyone in my office buys the same type of office wear, i will often clash my outfits with them!

3. I do not have much time to shop for leisure wear as most of the shops i walk into sells office wear

4. Sales person always follows me around in shops which is awkward for me

5. I often need to wear branded clothing

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Be recognized for efforts at work

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Treat people with earnest

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hanging out with friends, watch movies, shopping, surfing web

# data[].attributes.body
Single

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Sales Executive

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Female

# data[].attributes.body
25

# data[].attributes.body
Mei Fong

# data[].attributes.body
1. I need trendy clothes that are affordable, preferably about $20.

2. Need sales regularly

3. I need comfortable clothes that is easy to move around in, prefably dri fit material

4. I need shops to be accessible to me

5. I need and prefer easy wear of clothing like no zip or buttons

6. I need clothes that casual yet something different

7. I need colours and unique design that stands out.

8. I need the online webpage to be easy to use

9. I need comfortable store environment.

10. I need a good music and lighting for me to shop.

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1. Following latest trends. As I have to buy clothes very often but my pocket money is limited.

2. I have to always think of what to wear to school which is very troublesome

3. it is very hard to find clothes that look nice but is comfortable to study in.

4. I only have time to shop during holidays

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hopes to do well in studies

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Live life to the fullest

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Student

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I need design that are trendy and fitting and also clothes that are convenient (students)

I need office wear that are unqiue (working adults)