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Here is a long shot of the beach. We used this shot in order
to be a master shot and create atmosphere at the beginning of the music video.
This is typical of the genre as many alternative and indie videos set the scene
by showing the location first.

The shot below is a mid-shot of the door. This is again to
set the scene and is edited to follow the beats at the start of the song. It
part of the sequence of shots that lead the viewer into the house which is
effective and giving them an idea of space and location.

This is conventional as location is an important part of how
the genre’s music videos are set, with them being relatable to the audience. So
we wanted to make our setting relatable as well as connoting the time period.

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This shot is a Key shot in the music video as it is
illustrative of the lyrics “light another one up”. This is important as it
makes the audience make connections with smoking and the motives of the actor
to smoke such as trying to keep calm or filling an empty hole in your heart and
even audience members who smoke could relate through the addictive nature of
smoking. This extreme close up gives connotations to the themes of anger and
sadness through the ellipsis of why she is smoking. This is conventional in how
alternative/indie artists portray themselves as different from the “normal”
representation of people , which fits with smoking, as the habit itself is
becoming more taboo with the laws being passed in the past 40 years.

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This shot is an extreme close up of the ring our actor wears
throughout the video and is a key prop with it being the gem that links to the
songs title “Gem”. We chose this prop as it’s an expensive looking ring, which
gives some status to the actor and their star persona whilst also creating a
clear link to the song, and creating a strong theme throughout the videos. This
is typical of the genre as many of the music videos in the genre have key
themes running through them linked with Mise-en-scene which give them their own
individuality to other alternative/indie videos, such as Twenty One Pilots with
their music video Lane Boy, as it has two actors dressed in hazmat suits with
words written on them, which links to the lyrics.

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The shot below denotes our actor on the beach in a long
shot. We used this location as it’s an opposite to the house location whilst
also still having a similar look with the time period, being the 50’s, which is
shown through the old beach houses on the beach front. This is a typical promo
location in many alternative/ indie videos as it’s slightly out of the way of
the normal busy populated areas but many of the audience viewing will have been
to a beach. This makes the location relatable with knowing how it felt to be
there with the sights smells and sound which couldn’t be achieved if that had
used a desert or a jungle.

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In this shot we had the actor walking down the street miming
for a performance clip. This follows conventions of the genre as many
alternative and indie promo videos have their singers/bands in typical
locations that the audience themselves may find themselves such as a street or
a bedroom. The camerawork is a close up of her as she mimes and her expression
to connote feelings of being lost and alone, which is linked with the lyrics
she is singing. This camerawork is largely influenced by the music videos of
artists such as Lana Del Rey as many shots in her videos are close ups of the
artist in a similar way, whilst the Location is largely influenced by artists
such as Tom Odell and Twenty one pilots who use, in some of their promos,
Normal locations such as a street or bedroom.