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Real media products which influenced my work were the likes of Ellie Goulding with the single album of 'Beating Heart' and the video of Taylor Swift's 'Style'. Ellie Goulding's album cover because it related to our music choice and the way she blatantly signalled her synergy for the song with a tattoo (Raven), which was the same as the tattoo of the antagonist of the movie it was created for showing an instant connection.

Taylor Swift's video for style influenced my digipak as she used the double exposure effect which isn't common and give a unique vibe to the album and depicts another path of the lyrics' meaning which isn't shown.

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Furthermore, the front panels link back to the music video through the use of the scenery of the beach with the double exposure effect within the artists silhouette. This effective primarily due to the fact that if someone in the audience is unaware of the video, they may think why a sunset image in the silhouette of the artist? But when opening to the inside cover, they will see that its a place where one of the base tracks of the videos was set and can also strengthen the meaning of the song as the song refers to 'wanna hear your beating heart tonight', supporting the idea of wilderness which we aimed towards and deepening the meaning of the lyrical presence.

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As stated before, for our synergy we chose to have a dreamcatcher as the aspect linking the video and the digipak. The dreamcatcher is an instant aspect which the target audience can easily recognise due to its unique appearance, for example, it appears during the build up of the video which may cause the audience to think why a dreamcatcher out of all things? The dreamcatcher was chosen as a way to show to follow what your heart feels and to link back to the genre of the music (synthpop) to provide the public with an insight of our input to how the genre and lyrics of the song can be portrayed.

Moreover, the dreamcatcher is shown below as a vinyl on the disc, this was so that the audience can link it back to the video and will allow them to realise that the dreamcatcher holds some sort of significance throughout the entire album, rather-than just the song 'Beating Heart'.

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Synergy refers to when two or more organisations or factors operate for a dual impact for mutual benefit, for example: how well do the music video and digipak link together.

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Additionally, for the website we continued to use the monochrome colours and similar image shots with the same costumes and locations. The reason why I decided to repeat the images of the artist and add several others was to emphasise the artists image even further and relate her to ordinary people, especially the female community with appearance.

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When considering synergy for our media products, we had to compromise on ideas which will cause an instant reaction from the audience and could be a consistent aspect in all the media products. Aspect we considered were:

Colours (at first we went with the natural colouring from the video footage but after some consideration and on mutual terms we decided to use a monochrome effect throughout the video to provide a simplistic perspective and experience). But I chose to use the double exposure effect on my cover, to provide an insight to the audience that the album is not all sorrow and gloom but has another joyful emotion side to it as well.

Mise-en-scene was another factor which we discussed upon and chose a dreamcatcher as our main synergy aspect as it fits in to genre of music (synthpop) perfectly and was a way to imprint our choices on the song itself.

Another aspect we considered was the costume the artist will be wearing in the video and we went for a casual and simple look to reflect the life of an ordinary person due to realising that the original artist Ellie Goulding doesn't wear anything flashy, causing all attention to be focused upon the lyrics and its portrayal.