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If we chose to distribute our
ancillary tasks using new media then we would have it displayed on social media
sites such as Facebook and on the band website. This is a good platform for us
to distribute our music poster and digipack on, the advantages of this are that
it is cheap for us to distribute as there is no distribution cost. Also it can
be distributed as a pdf digital download file so that people can download it
and view them as much as they want and whenever they want. The disadvantage of
this is that some people won’t have access to the internet and to social media sites so they won’t be able to view
the music poster and the digipack on that.

Our final decision was that we
would distribute via new media as we would be able to connect to our audience
much easier and we would get more publicity and in this current time we would
be able to reach our broad audience.

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If we were to distribute our music
promo using new media then we use the internet, we would place our video on
YouTube. YouTube is a good place for us to distribute our music promo because
it has very easy access and it is free for everyone to use as long as they have
internet access. It is also good because it is available on a range of devices
and you can get it on demand. The internet also gives the audience the ability
to see links to other similar material, they can see other music of the same or
similar genre which means that it is like a gateway for the audience to other
music. Distributing our music using new media shows good convergence for us as
it is available on a large range of devices. Social media is a great way for us
to distribute and advertise our products and artist. It allows easy access to
the band and lets the audience connect with the artist as they can keep up to
date with any news, new songs, albums and tour dates and tickets. The
disadvantage of using new media to distribute our music promo is that some
people might not have access to the internet so it would mean that they
couldn’t watch the video.

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Exhibition/distribution of the Music Promo

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Exhibition/distribution of the Music Promo

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First we had to decide where about
we would distribute our music promo, if we wanted to distribute it using
traditional media then we would have the music video playing on the TV via a
music channel. The issue of this is that it won’t be seen by as many people.
The advantage of having our video on a traditional music channel is that it is
a start for us and it will give us a basis to start from, it will gain us some
views and publicity. We won’t be seen as much currently because not as many
people these days use and watch music channels to discover music. However
having our music promo on a music channel like Q, NME or Kerrang, we can reach
a much broader audience. The main disadvantage of a music channel is that you
can’t pick certain songs that you want to listen to, you just have to listen to
the songs that are on at certain times, and you have to wait until the song you
want to listen to comes on. If we were to distribute our ancillary tasks using
traditional media then we would have the album displayed in a record shop with
the music poster and Digipack on show with the album behind it. This is good
because the audience can see the promotional products before they go and buy
the album. The disadvantage however is that in this current time not many
people go to and use record shops which means that we might not get as many
sales using traditional media as if we used new media.