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I think this theory can be used to explain the success of these two variety shows. These two variety shows jumped out of the 'Red Sea' of slow variety show market and adopted innovative program mode.

But I do not know whether this part can be used to connect with our topic 'Creativity in the creative economy'.

You can have a look of these two pictures, and I can explain in detail in our meeting.

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Since 2017, the Chinese Variety Show market has set off an upsurge of making the slow variety shows.
Welcome Back to Sound is shown in the platform called Mango TV. The show is mainly composed of two parts: the live radio and the star reality show. The audience can firstly listen the whole live radio at the platform. This broadcasting live part can not be reviewed again. The behind stories of how to prepare for the live radio shows, some interesting and thought-provoking parts of the live radio show and the activities that the hosts and guests have are included in the reality shows.

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Program overview：
This is an interactive variety show, which is about celebrities and friends sharing home life with each other during the epidemic.It also provides some interesting lifestyles for Chinese who can't go out easily during this period

I use the SWOT model to analyze this program. As you can see in the picture.（But I have encountered some difficulties in analysis. Maybe we can discuss it further.）

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Program overview
Compared with "Hey, what are you doing", the advantage of this program ：1. It pays more attention to communication and interaction with the audience；2. It enhance the connection between the program and the audience；3.Adding the traditional radio broadcasting form.
But it is not all online recording. The host and guests have face-to-face contact.

We need to consider which program to use as a case, or make a comparative analysis of the two programs? How to put it into the whole creative industry chain? How can the program maintain a considerable broadcasting volume and be held for a long time after the end of the epidemic?

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Welcome Back to Sound: sound interaction + reality show

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Welcome Back to Sound: sound interaction + reality show

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Creativity

1. Slow variety shows in line with the slow pace of life during the epidemic.

The scene is warm and simple while the life of the celebrities is also casual, such as chatting, cooking and reading, which in line with the slower pace of life of the audience during the epidemic.

Programs include letter reading and hotline calls. In this way, people can relieve the pressure of life. It also adapts to the epidemic environment when many people can not meet each other.

2, innovative program format: broadcast visualization, video + audio

The program integrates the radio format, enriches the reality show, which broadens the adaptability of the variety in auditory media.

3. Unique viewing mode: TV + radio

The show can be watched on mobile devices as well as via online broadcast. You can even make a phone call while listening to the radio and interact with them in real time.

4. Excellent production

By contrast, the "Cloud Recording" film, which caught fire during the epidemic, shows stars sharing their lives at home. Although it can bring audiences a warm feeling, the content is relatively monotonous due to the limited filming conditions.

Disadvantages: need deeper content

https://baijiahao.baidu.com/s?id=1659741905975221150&wfr=spider&for=pc

https://baijiahao.baidu.com/s?id=1659657323182588574&wfr=spider&for=pc

https://baijiahao.baidu.com/s?id=1662189360716087179&wfr=spider&for=pc