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The Palace name references the group's ironic nicknames for the houses they resided in, which were usually worn down.

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URBAN, ALTERNATIVE, STREET STYLE, SKATE STYLE, DIVERSE, FREE

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"to make a logo that had connotations of the infinite and of constant flux and movement."

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Founder Lev Tanju said in an interview with Glasscord Magazine: “I had a gap decade after college, just skating and doing fun shit. Then one day I decided that I was a bum and I had to do something. I started designing some board graphics for people I live with. Then half way through designing them I thought to myself that maybe I should just start a skate company,"