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Unlike Lady Gaga's controversial style, Adele has a very simple and classic image. This is because she uses her music and talent as a priority rather than her image, this may be because of Adele's weight. Although Adele is very beautiful but she doesn't sell the typical image that the music industry promotes or idolises, she is not skinny therefore she is admired solely for her music and talent rather than her image. Adele also has a wide fan base. Clothing wise yet again Adele is more conventional and true to british fashion, she dresses with class, but you find that Adele only wears black clothing when she is out for award shows this may be because he weight which means that the music industry is trying to conceal who she is for an idealised image.

Chasing Pavements, shows the clear difference between Lady Gaga and Adele image and style, as you can see Adele's music videos are always a duller colour and is never bright, this is common as her theme of music belongs to the ballads, therefore the music video has to be contrapuntal to the music.for example nothing compares to you.

Adele's music is very conventional as it stays true to the nature of women's music , it is about pain and love and this draws other women as they appreciate the meaning of the song, where as Lady Gaga is unconventional but has a more modern out look.

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Adele - Chasing Pavements (Official Music Video)

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Lady gaga has a very individual and to be painfully honest crazy image, although this makes you think that she would be less appealing to the public she is one of the most famous artists with many fans. Lady Gaga has an outrageous image and this is what she primarily sells although her music isn't bad she does not sell her talent.

Applause, clearly shows lady Gagas multiple images and crazy natured videos but also shows that she doesn't actually utilize her singing talent. The music video concentrates on selling her controversial image.

Lady Gagas Music videos are normally very controversial, they often sell a sinister or satanic or anti religious messages, for example in her song "Judas", this message would be typically received as negative but people accept her image and her fans imitate it. This imitation may be based on her acceptance

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Regularly artists or groups are sold as a brand, and the music video acts as a product so that the audience will be inspired enough to "buy into the brand".

In some cases the "image" is more important than the quality of the product. An example of this is the Spice girls who were all chosen based on aesthetic beauty rather than talent, Other occasions it is solely about the song and the meaning of the song that is the reason behind the sale of the song.