# data[].attributes.body
what word choices did they use? (loaded language)

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what literary devices did they use?

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Is this advertisement using credible sources?

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who is the face of the ad?

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Is the advertisement using appropriate and persuasive language?

# data[].attributes.headline
What keywords did they use to attract people?

# data[].attributes.subject
What keywords did they use to attract people?

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Is there a professional opinion that proves the idea of the adversitement?

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what data did they use?

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Is there any credible source?

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Is the survey not biased or limited to a specific group?

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Is this advertisement talking about facts?

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how did they source their survey research?

# data[].attributes.headline
Are they using words or stories to lead emotional connection within people?

# data[].attributes.subject
Are they using words or stories to lead emotional connection within people?

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Is the advertisement using acceptable reason and language?

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Are there any reviews of the customers who used the product?

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1. Did people empathize with the advertisement?

2. Who is advertising the product?

3. Did they use reliable information?

4. Did they use statistics or facts?

5. Is the advertising using appropriate language?

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Why did they change ‘burger’ to ‘bliss’ intentionally?

Why did they show three burgers?

Why did they took a picture upward?

Why did they wrote “I’m lovin’ it” instead of “McDonald’s”

Why did they put their brand logo in a small size?

Did they use the credible sources?

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Who is the celebrity to increase credibility in ad?

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How survey has credibility in ad?

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Is it using reasoning that is allowed within the social norms?

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Who is advertising?

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How did they use deliberate word placement?

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Is it based on enough facts and statistics?

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How did they use specific words to evoke emotion?

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Why they use the words 'l lovin it' instead of Mcdonalds