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The platform was created in 2004 by Turkish engineer Orkut Büyükkökten and was a success. Although the initial intention was to conquer the United States, Brazil and India became the social network's main markets, with millions of active users.
Orkut was closed in 2014 basically because the social network was no longer as famous as it was before. At the time, Google announced that the deactivation was due to the growth of the company's other services.

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 Facebook is a social media and virtual social network launched on February 4, 2004, privately operated and owned by Meta
On October 4, 2012, Facebook reached the mark of 1 billion active users, making it the largest virtual social network in the world.
According to Zuckerberg, the drop in the number of daily active Facebook users is mainly due to the younger audience leaving the platform. According to the executive, many young people left the social network and migrated to rivals, mainly TikTok.

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Instagram was created by American Kevin Systrom and São Paulo native Mike Krieger and launched in October 2010. The service quickly gained popularity, with more than 100 million active users in April 2012.
According to experts, the use of screens operates on the brain by releasing dopamine, one of the pleasure hormones that is highly addictive. That's why we can spend hours scrolling through photos on Instagram or videos on TikTok without even noticing the time passing.

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TikTok is a social network for sharing short videos, lasting 15 or 60 seconds and 3 minutes, but which offers extensive resources for editing them. You can include filters, subtitles, soundtrack, gifs, make cuts and use creativity.TikTok was created on September 6, 2016
Reports from users of the platform and other communities on the internet carried out manual searches and there is almost a consensus that the first video is from the profile @chshssky: dated July 27, 2014, it shows an avenue in South Korea. Although it was deleted by the user , the material was saved by other profiles.