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In United States history, advertising has responded to changing business demands, media technologies, and cultural contexts.

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Despite the ongoing “market revolution,” early and mid- nineteenth-century advertisements rarely demonstrate striking changes in advertising appeals.

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Newspapers almost never printed ads wider than a single column and generally eschewed illustrations and even special typefaces.

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In the 1880s, industries ranging from soap to canned food to cigarettes introduced new production techniques, created standardized products in unheard-of quantities, and sought to find and persuade buyers.

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By one commonly used measure, total advertising volume in the United States grew from about $200 million in 1880 to nearly $3 billion in 1920.

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Consumer spending–fueled in part by the increased availability of consumer credit–on automobiles, radios, household appliances, and leisure time activities like spectator sports and movie going paced a generally prosperous 1920s.

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The rise of mass circulation magazines, radio broadcasting and to a lesser extent motion pictures provided new media for advertisements to reach consumers.

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Since the 1920s, American advertising has grown massively, and current advertising expenditures are eighty times greater than in that decade. New media–radio, television, and the Internet–deliver commercial messages in ways almost unimaginable 80 years ago.

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In the 1960's businesses learned to target a group to buy a certain product.

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The triad of advertiser, agency, and medium remains the foundation of the business relations of advertising.