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Makes you think about the topic of the video and instills emotion in the audience once you're told the context

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I felt that the video was powerful and came across with a strong message about suicide, through the use of the clips shown within the video I feel as if when you're watching you have a better connection with the people featured as you can see who they were and their personalities.

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Though the video is important and powerful. It is not attention grabbing. I believe that most people would open the video and click off within the first few seconds. An interesting or hard hitting statistic " X amount of people tell us they have thought of taking their own lives " etc. could help the film reach its' target audience#

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Everyone regardless of gender or age. This is because every individual can feel this way, and the director's aim is to make people realize that they should check up on their loved ones to prevent anything as severe as suicide happening.

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The video presents a strong yet emotional tale about suicide and how depression doesn't always show

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The target audience is likely people who have been effected by loss and more specifically loss through suicide

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not much information was given in the first few seconds of the video and was dragged out.

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the target audience for this film is mainly men who don't like to talk about there feelings and hide there true feelings

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Men suffering with some kind of emotional problem

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Men suffering with some kind of emotional problem

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The target audience seems to be men who don't like to open up about problems or something idk

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The video is striking and effectively grabs the attention of the audience. The greyscale implies sadness and could make the audience empathetic of the man who is sad.

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With no prior knowledge of the charity, I couldn't really tell what the video is about and therefore it didn't leave a lasting impression on me

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This video represents how men struggle emotionally and challenges societal expectations of what men should be

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This video tells that everything is not as it seems as people battling demons can put on a mask to keep up appearances. Makes you think doesn't it?

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I believe this video is attention grabbing as it has quick cuts, giving a lot of information during these shots. I like how we have to follow the journey with the participants and hearing about themselves to find out the main goal at the end is to tell the audience about disability awareness.

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The video itself seems really confusing and irrelevant. this doesn't tell me its for an anti suicide charity, if anything it looks like Jean Paul Gaultier's new perfume!

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People Lacking Awareness of Disabilities

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People Lacking Awareness of Disabilities

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The target audience is likely people who are naïve of invisible & visible disabilities

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it isn't clear what is about and first it just looks like a Calvin Klein ad

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This video is aimed at the general population as, it concerns all of us not just a specific demographic of people.

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The quick cuts and captions make the video attention grabbing and appeals to those with a short attention span

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Including a statistic could make the video leave a lasting impression on the audience

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This is because its is made up from home videos form peoples phones and personal memories