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The solution is combining the 2 issues and creating a win win solution. Farm feed oz is a mobile app that helps connect horticulture farmers with waste produce with livestock farmers in need of a quick affordable feed solution. The digital platform will play a major role in Australia being able to produce its own meat. Farm feed oz will coordinate the collection, transport and distribution of waste fruit to livestock properties, turning it into much needed feed.

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Farm feed oz is targeted at livestock and horticulture farmers across Australia being affected by drought.  Farmers living in drought-stricken areas are often in tight finacle situations which adds to the stress of farming life.

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Farm feed oz will firstly be used by farmers and their families in areas of drought struggling to source feed, primarily South Australia and Victoria. The business concept has the potential to grow to all of Australia over time.

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Farm feed oz will partner with well-known trusted agriculture brands such as Elders, Nutrient and The Stock Journal.

These brands will be used to advertise and spread the word of the app into the farming community.

Partnering with Starlink when creating the app is beneficial, as Starlink will enable the farmers to use the app anywhere anytime.

The key business farm feed oz with need to partner with is the local logistics companies that will perform the trucking and the pick-up and delivery of the waste fruit to the livestock farms.

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Farm feed Oz’s target market are livestock farmers and horticulture farmers logistics companies and the Australian government. The marketing goal is to gain 50+ livestock farmers in a year, secure partnerships with key horticulture farms and transport logistics companies and build brand awareness as the go to agriculture tech solution for livestock feed and waste reduction.

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The pricing strategy will be tiered subscription-based model. $1000 for smaller farms, $5000 for medium level farms and $20,000 for corporate level farms. The pricing covers the trucking of the fruit, fuel, wages and per tonne of fruit delivered.

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Farm feed oz will be the only platform in Australia that is dedicated to transforming horticulture waste into livestock feed. By connecting horticulture farmers with excess waste to livestock farmers struggling to find feed we create a practical and innovative solution to lower feed prices and reduce landfill.  Farm feed oz is supporting farmers doing it tough in drought making it the smart sustainable choice for Australian agriculture.

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The Australian agriculture industry is worth 72.6 billion annually. 39% of Australian agriculture properties are livestock farms. 4% of Australian agriculture properties are horticulture farms, which produce over 4 million tonnes of wasted fruit each year. Livestock feed costs have risen by 100% over the past decade leaving Australian agriculture to starve.

There is a strong demand for an affordable and sustainable livestock feed program within drought-stricken areas of Australia. Validation from local farmers and farming communities confirmed the need for Farm Feed Oz.