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Relive the best of the 90s & 2000s at CMHA’s Throwback Dance Party! - CMHA Edmonton

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EDMONTON, AB – The Canadian Mental Health Association – Edmonton Region (CMHA-ER) is excited to announce its upcoming Decompression Session Throwback FUN Raiser, scheduled to take place on Saturday, March…

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The social issue that is presented is to support mental health and promote awareness. The CMHA's Throwback Dance Party event raises funds for mental health services, which emphasizes the need for accessible mental health resources and building a community that can support each other. Statistics show that one in five adults reported moderate to severe symptoms of depression, anxiety or PTSD (Statistics Canada, 2024).

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Key message with this marketing campaign is to foster its community engagement and raise funds from valued donors to help support mental health support services within Edmonton!

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Raising funds for mental health services within Edmonton is the main focus with this campaign. There are many other non profits that address mental health but are not the same size as CMHA. Events like the CMHA Throwback Fundraiser are great areas where donations can be at a high.

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Reduce mental illnesses around the world but specifically in the Edmonton area for this campaign itself.

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The extent of this events effectiveness is unknown as there is no past data on this style of event for mental heath. The only measurable data that can be found is their Instagram activity. There posts that are containing other events do not seem to get the same attention as other posts that are stating facts regarding mental health.

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Areas of improvement can include documenting videos of event and posting results online for everyone to see! With adding videos, this could create more awareness for annual events making the following years perform better.

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Slesrchik, C. (2015). Social Issues Word Cloud. ShutterStock. https://www.shutterstock.com/image-illustration/social-issues-word-cloud-338578616

Grey, D. (N.A). The Dangers of Renting Your Audience. Prize Content. https://www.prizecontent.com/blog/the-dangers-of-renting-your-audience

CMHA Edmonton. (N.A). Canadian Mental Health Association Edmonton. https://edmonton.cmha.ca/

Jaro Education. (2024). Understanding The 4 Ps of Marketing. https://www.jaroeducation.com/blog/4ps-of-marketing/

Castanet News. (2017, January 25). CMHA mental health [Video]. YouTube. https://www.youtube.com/watch?v=fSM1U-6CyIs

Statistics Canada. (2024). Let’s talk mental health. https://www.statcan.gc.ca/o1/en/plus/5461-lets-talk-mental-health

Camh. (N.A). The Crisis Is Real. https://www.camh.ca/en/driving-change/the-crisis-is-real

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The Canadian Mental Health Association (CMHA) was founded in 1918 and is one of Canadas oldest mental health organizations. CCHA's mission is is to support individuals with mental health challenges. through programs, education, and outreach. The organizations community efforts and services help individuals achieve better mental health outcomes and foster long term support and recognition.

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Product- A dance party centered around the 90s and 2000s music. The "Product" includes a fun experience and gives people the chance to support mental health in unique ways.

Price- Creating affordable ticket prices can appeal to a wider range of people while still maximizing fundraising for mental health

Place- Union Hall located in Edmonton, Alberta

Promotion- Promotion can consist of posting on social media platforms, engaging influencers related to mental health, and also send out invitations through email marketing to past attendees of local events with CMHA.

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Video helping describe mental health issues with CMHA's Vernon location

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Video helping describe mental health issues with CMHA's Vernon location

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Teal and Beige Minimalist User Persona Graph

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This article further represents why mental health is still an issue to this day.

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If you only read the headlines, you'll miss the full scope of the problem. While mental illness, including addictions, has become more top of mind for the media and Canadians in general over the past few years, it's fair to say that most people still don't have a true understanding of just how big, onerous, and potentially damaging the crisis really is-on both a societal and personal level. The numbers simply don't lie.

It's a Global Problem, and We Are Not Immune

According to the World Health Organization, around 450 million people currently struggle with mental illness, making it the leading cause of disability worldwide. Here at home, it affects more than 6.7 million of us. In fact, one in two Canadians have-or have had-a mental illness by the time they reach 40 years of age. Alarming statistics like this only underscore the need for all of us to in one way or another.

The Cost to Society Is Immense

Mental illness is a leading cause of disability in this country, preventing nearly 500,000 employed Canadians from attending work each week. To make matters worse, the cost of disability leave as a result of mental illness is about double the cost of leave due to physical illness. All in, the economic burden of mental illness in Canada is an estimated $51 billion per year including health care costs, lost productivity and reductions in health-related quality of life.

The Human Cost Is Even Greater

Most people don't think of mental illness as something you can die from. At least not in the same way that people die from cancer, heart disease or diabetes. Yet the inter-relationship between addictions and other forms of mental illness, and their connection to physical health, is undeniable. Here again, the numbers are all too real.

Opioid overdoses now account for more deaths in Canada than automobile accidents.

The World Health Organization estimates one person dies by suicide every 40 seconds.

Over 4,000 Canadians die by suicide every year-an average of 11 per day.

People with mood disorders are at much higher risk of developing a long-term medical condition.

People with mental illness are two times more likely to have a substance use problem versus the general population.

People with mental illness and addiction are more likely to die prematurely versus the general population.

Tobacco addiction is the leading cause of premature mortality in Canada.

Access to Services Is a Major Barrier

75%

of children with mental disorders do not have access to specialized treatment services.

While mental illness accounts for about 10 per cent of the burden of disease in Ontario, it receives just seven per cent of health care dollars. This shortfall, totalling almost $1.5 billion, creates an ever-widening gap in the system's ability to deliver timely intervention and adequate long-term care.

Only half of Canadians experiencing a major depressive episode receive "potentially adequate care."

One-third of Canadians aged 15 or older who report having a need for mental health care say those needs were not fully met.

75 per cent of children with mental disorders do not have access to specialized treatment services.

Aboriginal youth are about five to six times more likely to die by suicide than non-Aboriginal youth. Suicide rates for Inuit youth are among the highest in the world, at 11 times the national average.

Making Mental Health a Canadian Priority

CAMH has a mandate to raise awareness, influence public policy and drive social change. These efforts are only possible because of our clinical, research and educational excellence and evidence-based approach to advocacy. But we all have a stake in the crisis, and your voice is as important, if not more so, than ours.

We need your support to change the status quo and create hope for all Canadians. You can help people understand the truth about Stigma. You can become a Change Agent by donating monthly. Or you can just make it your mission to help those around you understand that Mental Health Health. And that we can do something about it.

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Canada and the world are in the grips of a crisis that ruins health, threatens lives and hurts economies. Knowing the facts is the first step in creating hope.