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1. Name one product/service that you recently used/purchased

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1. Name one product/service that you recently used/purchased

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Rhode Peptide Lip Treatment — a hydrating lip balm/gel designed to soften, plump, and moisturize the lips.

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1. Name one product/service that you recently used/purchased

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1. Name one product/service that you recently used/purchased

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2. What are the attributes that you consider to be important for that product/service?

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2. What are the attributes that you consider to be important for that product/service?

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Important attributes for a lip treatment include:

Hydration — keeps lips moisturized for long periods.

Texture — non-sticky, smooth application.

Ingredients — clean, safe, effective ingredients (peptides, shea butter, cupuaçu).

Scent/flavor options — pleasant but not overpowering.

Packaging — hygienic, easy to apply, travel-friendly.

Price — affordable compared to premium competitors.

Long-lasting effect — reduces dryness and cracking over time.

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2. What are the attributes that you consider to be important for that product/service?

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2. What are the attributes that you consider to be important for that product/service?

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1. Name one product/service that you recently used/purchased

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1. Name one product/service that you recently used/purchased

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Grab (ride-hailing service)

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2. What are the attributes that you consider to be important for that product/service?

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2. What are the attributes that you consider to be important for that product/service?

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For Grab ride-hailing, important attributes might include:

Price / fare

Speed of arrival (waiting time)

Driver reliability & safety

Comfort & cleanliness of the vehicle

App usability

Availability at any time

Payment options (cash, e-wallet, card)

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3. Discuss the alternative brands: evoked, inept, and inert.

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3. Discuss the alternative brands: evoked, inept, and inert.

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Evoked Set (Brands we seriously consider)

Brand when choosing a ride-hailing service and are willing to use:

Gojek

Maxim

Inept Set (Brands you reject / had bad experience with)

Brands you do not want to use, even if available:

For example: InDrive (if you dislike bargaining system or had safety concerns)

Inert Set (Brands you know but don’t consider much)

Brands you are aware of but feel neutral about:

Bluebird app (MyBluebird)

Anterin

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4. Categorize as what kind of “Innovation” is you product/service that you chose

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4. Categorize as what kind of “Innovation” is you product/service that you chose

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Grab as a service is considered:

Type of Innovation: Business Model & Process Innovation

It transformed traditional transportation by using online booking, real-time tracking, and dynamic pricing.

It also introduced cashless payments, ecosystem services (GrabFood, GrabExpress).

It can also be categorized as:

Incremental + Disruptive Innovation

Incremental because it improves transportation efficiency using apps.

Disruptive because it replaced traditional taxis and ojek pangkalan.

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1. Name one product/service that you recently used/purchased

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1. Name one product/service that you recently used/purchased

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SKIN1004 Madagascar Centella Ampoule Foam Cleanser, a facial cleanser designed for gentle yet effective cleansing, especially for sensitive skin.

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1. Name one product/service that you recently used/purchased

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1. Name one product/service that you recently used/purchased

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2. What are the attributes that you consider to be important for that product/service?

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2. What are the attributes that you consider to be important for that product/service?

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Gentle on skin and does not cause irritation

Clean, safe ingredients (especially Centella Asiatica)

Effectively removes dirt and oil

Affordable and good value

Good brand reputation and reviews

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2. What are the attributes that you consider to be important for that product/service?

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2. What are the attributes that you consider to be important for that product/service?

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3. Discuss the alternative brands: evoked, inept, and inert.

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3. Discuss the alternative brands: evoked, inept, and inert.

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3. Discuss the alternative brands: evoked, inept, and inert.

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3. Discuss the alternative brands: evoked, inept, and inert.

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Evoked Set: COSRX, Cetaphil, Axis-Y, Innisfree

Inept Set: Clean & Clear, heavy-fragrance or alcohol-based products, Fair & Lovely, controversial ingredients and claims.

Inert Set: Glad2Glow, Labore

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3. Discuss the alternative brands: evoked, inept, and inert.

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3. Discuss the alternative brands: evoked, inept, and inert.

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3. Discuss the alternative brands: evoked, inept, and inert.

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3. Discuss the alternative brands: evoked, inept, and inert.

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4. Categorize as what kind of “Innovation” is you product/service that you chose

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4. Categorize as what kind of “Innovation” is you product/service that you chose

# data[].attributes.headline
4. Categorize as what kind of “Innovation” is you product/service that you chose

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4. Categorize as what kind of “Innovation” is you product/service that you chose

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Continuous innovation (improves formula but keeps same skincare habits)

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4. Categorize as what kind of “Innovation” is you product/service that you chose

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4. Categorize as what kind of “Innovation” is you product/service that you chose

# data[].attributes.headline
4. Categorize as what kind of “Innovation” is you product/service that you chose

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4. Categorize as what kind of “Innovation” is you product/service that you chose