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High inflation has decreased disposable income, affecting demand for beauty products. Manufacturers are responding by adjusting marketing strategies and focusing on health-conscious and anti-aging trends to align with changing consumer preferences.

Consumer preferences are pushing producers toward eco-friendly products. The industry minimizes carbon footprints by using sustainable materials and practices, appealing to environmentally conscious consumers.

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Cosmetic and beauty product manufacturing has reached the mature stage of its life cycle and is saturated in many product categories. Still, niche and developing markets can offer aspiring beauty product manufacturers opportunities.

Producing sustainable, eco-friendly and climate-conscious lifestyle products is recognized as an innovation among cosmetic and beauty manufacturers. Similarly, manufacturers must consistently develop products that align with consumer preferences.

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Description

L'oreal Usa is a private company headquartered in New York with an estimated 12,000 employees. In the US, the company has a notable market share in at least one industry: Perfume & Fragrance Manufacturing, where they account for an estimated 18.8% of total industry revenue and are considered an All Star because they display stronger market share, profit and revenue growth compared to their peers.

Competitor Brands

Sephora Collection – Known for high-quality, affordable products and a vast variety of options.

MAC Cosmetics – Famed for its extensive range of shades and professional-quality products.

Fenty Beauty – Founded by Rihanna, this brand is celebrated for its inclusive shade range and innovative products.

Estée Lauder – A luxury brand with a longstanding reputation for quality and effectiveness.

Maybelline – A leading drugstore brand offering accessible, high-quality products with broad appeal.

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Entering the U.S. makeup industry is feasible but challenging due to high initial costs, FDA regulations, and intense competition. Small brands can succeed by focusing on niche markets, such as eco-friendly or inclusive products, and leveraging social media to build brand recognition. Scaling requires significant marketing investment, but the industry’s steady demand offers growth potential, especially for brands that quickly adapt to trends.

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https://my.ibisworld.com/us/en/industry/32562/performance

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 4.3 % over the past five years, to reach an estimated $43.7bn in 2024.

Trends and Insights

Macroeconomic conditions impact demand for beauty products

Many products that fall within this industry are considered discretionary. As a result, demand for cosmetics and other beauty products relies heavily on the state of the economy and consumers' willingness to purchase these products.

Additional trends and insights available with purchase

Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Social media and influencers will continue to drive cosmetic and beauty product demand

Celebrity endorsements and influencer collaborations on platforms like Instagram and TikTok will continue to attract consumer attention and boost demand for new, trendy products.

Biggest companies in the Cosmetic & Beauty Products Manufacturing in the US

Products & Services Segmentation

Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Perfumes, toilet waters, and colognes, Hair preparations and Dentifrices, mouthwashes, gargles and rinses. Perfumes, toilet waters, and colognes is the largest segment of the Cosmetic & Beauty Products Manufacturing in the US.

Trends and Insights

Innovative cosmetics adapt to rapidly changing trends

The array of products in this segment is extensive and includes foundation, lipstick, eye shadow, nail polish, mascara, blush and eyeliner, among many other products.

More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry prepares, blends, compounds and packages beauty products and cosmetics. Products included in this industry are perfumes, makeup items, hair preparations, face creams, lotions and other toiletries. Toothpastes, toothbrushes, soaps and body washes are not included in this industry.

What's included in this industry?

Manufacturing natural and synthetic perfumes Manufacturing shaving cream, shaving preparations and aftershave products Manufacturing haircare products Manufacturing face and body creams, beauty creams or lotions and hand cream or lotions Manufacturing sunscreen products Manufacturing cosmetics, including face powders, eye shadows, lipsticks and mascaras Manufacturing bath salts and talcum powders Manufacturing deodorants and depilatory products Manufacturing nail care preparations and nail polishes Manufacturing toilet cream or lotions

Companies

L'oreal Usa, Inc. Unilever N V Estee Lauder Companies Inc.

Related Terms

PARABEN WHOLESALE BYPASS COSMETIC PREMIUMIZATION SOCIAL MEDIA INFLUENCER DIRECT SALES

Industry Code

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

In this chapter (4)

Key metrics

Charts

Revenue, including historical (2014-2023) and forecast (2024-2029)

Employees, including historical (2014-2023) and forecast (2024-2029)

Businesses, including historical (2014-2023) and forecast (2024-2029)

Profit, including historical (2014-2024)

Industry Volatility vs. Revenue Growth

Industry Life Cycle

Detailed analysis

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

In this chapter

Key metrics

Largest market segment and value in 2024

Product innovation level

Total imports, level and trend

Total exports, level and trend

Trade Balance

Charts

Detailed analysis

Trends impacting the recent performance of the industry's various segments

Innovations in the industry's product or service offering, specialization or delivery method

Key factors that successful businesses consider in their offerings

Buying segments and key trends influencing demand for industry products and services

Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

In this chapter (1)

Charts

Share of revenue, establishment, wages and employment in each state

Share of population compared to establishments in each region in 2024

Tables

Detailed analysis

Geographic spread of the industry across North America, and trends associated with changes in the business landscape

Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

In this chapter (4)

Key metrics

Industry concentration level

Industry competition level and trend

Barriers to entry level and trend

Substitutes level and trend

Buyer power level and trend

Supplier power level and trend

Charts

Market share concentration among the top 4 suppliers from 2019-2024

Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

Factors impacting the industry's level of concentration, such as business distribution, new entrants, or merger and acquisition activity.

Key success factors for businesses to manage the competitive environment of the industry.

Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.

Key success factors for potential entrants to overcome barriers to entry.

Competitive threats from potential substitutes for the industry's own products and services.

Key success factors for how successful businesses can compete with substitutes.

Advantages that buyers have to keep favorable purchasing conditions.

Advantages that suppliers have to maintain favorable selling conditions.

Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

In this chapter

Charts

Industry market share by company in 2020 through 2024

Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Overview of L'oreal Usa, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024

Overview of Unilever N V's performance by revenue, market share and profit margin from 2018 through 2024

Overview of Estee Lauder Companies Inc.'s performance by revenue, market share and profit margin from 2018 through 2024

Overview of revenue, market share and profit margin trend for 10 additional companies

Detailed analysis

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.

In this chapter

Key metrics

Regulation & policy level and trend

Assistance level and trend

Charts

Regulation & Policy historical data and forecast (2014-2029)

Assistance historical data and forecast (2014-2029)

Detailed analysis

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.

In this chapter

Key metrics

Charts

Data tables

Industry Multiples (2017-2022)

Industry Tax Structure (2017-2022)

Income Statement (2017-2022)

Balance Sheet (2017-2022)

Liquidity Ratios (2017-2022)

Coverage Ratios (2017-2022)

Leverage Ratios (2017-2022)

Operating Ratios (2017-2022)

Cash Flow & Debt Service Ratios (2014-2029)

Revenue per Employee (2014-2029)

Revenue per Enterprise (2014-2029)

Employees per Establishment (2014-2029)

Employees per Enterprise (2014-2029)

Average Wage (2014-2029)

Wages/Revenue (2014-2029)

Establishments per Enterprise (2014-2029)

IVA/Revenue (2014-2029)

Imports/Demand (2014-2029)

Exports/Revenue (2014-2029)

Detailed analysis

Trends in the cost component for industry operators and their impact on industry costs and profitability

Key Statistics

Industry Data

Data Tables

Including values and annual change:

Revenue (2014-2029)

IVA (2014-2029)

Establishments (2014-2029)

Enterprises (2014-2029)

Employment (2014-2029)

Exports (2014-2029)

Imports (2014-2029)

Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Cosmetic & Beauty Products Manufacturing in the US industry in United States in 2024?

The market size of the Cosmetic & Beauty Products Manufacturing in the US industry in United States is $43.7bn in 2024.

How many businesses are there in the Cosmetic & Beauty Products Manufacturing in the US industry in 2024?

There are 4,271 businesses in the Cosmetic & Beauty Products Manufacturing in the US industry in United States, which has grown at a CAGR of 2.5 % between 2019 and 2024.

Has the Cosmetic & Beauty Products Manufacturing in the US industry in United States grown or declined over the past 5 years?

The market size of the Cosmetic & Beauty Products Manufacturing in the US industry in United States has been declining at a CAGR of 4.3 % between 2019 and 2024.

What is the forecast growth of the Cosmetic & Beauty Products Manufacturing in the US industry in United States over the next 5 years?

Over the next five years, the Cosmetic & Beauty Products Manufacturing in the US industry in United States is expected to grow.

What are the biggest companies in the Cosmetic & Beauty Products Manufacturing in the US market in United States?

The biggest companies operating in the Cosmetic & Beauty Products Manufacturing market in United States are L'oreal Usa, Inc., Unilever N V and Estee Lauder Companies Inc.

What does the Cosmetic & Beauty Products Manufacturing in the US in United States include?

Manufacturing natural and synthetic perfumes and Manufacturing shaving cream, shaving preparations and aftershave products are part of the Cosmetic & Beauty Products Manufacturing in the US industry.

Which companies have the highest market share in the Cosmetic & Beauty Products Manufacturing in the US in United States?

The company holding the most market share in United States is L'oreal Usa, Inc..

How competitive is the Cosmetic & Beauty Products Manufacturing in the US industry in United States?

The level of competition is high and increasing in the Cosmetic & Beauty Products Manufacturing in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Complementors

Sanitary Paper Product Manufacturing in the US

Soap & Cleaning Compound Manufacturing in the US

Hand Tool & Cutlery Manufacturing in the US

Vacuum, Fan & Small Household Appliance Manufacturing in the US

Hair & Nail Salons in the US

International industries

Global Cosmetics Manufacturing

Cosmetic & Beauty Product Manufacturing in Canada

Cosmetics, Perfume and Toiletries Manufacturing in Australia

Perfume & Cosmetics Manufacturing in the UK

Cosmetic & Personal Care Product Manufacturing in China

View all industries in United States
Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld's editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include:

US Census Bureau

US Bureau of Labor Statistics

US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

Industry and trade associations

Industry federations or regulators

Major industry players annual or quarterly filings

Finally, IBISWorld's global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld's analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

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cosmetic & beauty products manufacturing in the us

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Cosmetic & Beauty Products Manufacturing in the US - Market Research Report (2014-2029)

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Expert industry market research on the Cosmetic & Beauty Products Manufacturing in the US (2014-2029). Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts.