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Our team for this project consists of 3 categories of people - primary, secondary and tertiary/external. Myself and Josh form the primary group as we are the project managers and are doing the majority of the work, including marketing, social media, merchandise etc. Our band members (Hope Goodwin, Ben Morgan-Jones, Demsey Emson) occupy the secondary group, as they are involved in most stages of the project but are not key decision-makers or enforcers. Ben is involved the most out of the secondary group as he is mixing the tracks. The tertiary/external group consists of external and temporary members of our team: Kieron Pepper has helped with the creative output for the tracks and aids in our artist development; my parents (Chris & Anneliese Bisson) have provided financial support in the way of a loan to cover recording costs and post-production costs, as well as website design by my father; Milo Hill has done the graphic design for our single art; Steven Kerry will be mastering our tracks; various photographers and videographers are included as well; venue contacts/owners enable us to put on gigs, including release gigs; live sound engineers from each venue we play at are important; Waterbear are helpful with marketing/promotion and guidance; merchandise production people will be important for us to set up our merchandise store.

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DEMO | "Where Did All The Colour Go?" | April 2021

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DEMO | "Where Did All The Colour Go?" | April 2021

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Where did all the colour go WBO3 Final mix

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Where did all the colour go WBO3 Final mix

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This is the logo that I created on Apple Keynote using online images in 2021 as we didn't have a graphic designer at the time. I went for fairly literal imagery, with the tree of life and brick-y, stamp-y font. I quite liked the sharpness of the circle. Overall, it didn't look as professional as we wanted so we started working with our friend Milo to develop a new logo of better quality.

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This song is about being in a toxic situation where there can only be one winner and one loser, and the victory is bittersweet for whoever wins. If you stay in a toxic relationship with someone, they win and you lose, but if you leave the relationship, you win and they lose. It's a choice between putting your needs first and putting their needs first. Whatever happens, someone has to lose.

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The main personnel for this project are myself and Joshua Bisson as we are CLAYTREE. Josh is in charge of merchandise, gig organisation and promotion, music video direction and production, and co-managing of the band. My roles include project managing, marketing, social media, co-managing and distribution.

Other/external personnel for this project include: Sam French, who is mixing all three tracks; Kieron Pepper, who has already helped with the creative output for the tracks and aids in our artist development; my parents, Chris & Anneliese Bisson, who have provided financial support in the way of a loan to cover recording costs and post-production costs, and are helping to design and maintain our website; Rebecca Harvey who is creating the cover art for all three singles; Steven Kerry who will be mastering our tracks; Rob Blackham as our campaign photographer; Max Pill as our videographer; Kairen Kemp as our PR advisor/mentor; Jodie Amos as our contact for the Waterbear Venue; live sound engineer from the Waterbear Venue; Waterbear social media team for extra promotion; merchandise production people; and two session players (bass and drums).

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Milo created this logo for us in a consultation and design session with us present so we could bounce ideas in real time. Whilst we liked this logo for a while, we quickly realised that it was too complex an image to put onto posters and eventually merch. A lot of promoters only wanted the text and it didn't look very good on its own. There were also too many colours in the logo for us to establish any kind of strong branding.

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This is the text taken from Milo's logo that I edited so we could have a text logo without the tree. As stated before, it doesn't look very good.

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This timeline I created outlines the key dates and deadlines for the release strategy of our first single, "Where Did All The Colour Go?". We have chosen to upload the track to the distributor 2 weeks in advance of the release day to make sure it's released on time. I'd have preferred it to be 6 weeks but we only finished recording in the first week of September.

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This is our current logo and it's my absolute favourite logo (and not just because I created it!). After discussions with Kairen Kemp in our Digital Presence lectures this term, Josh and I were able to firstly generate a moodboard to fully ascertain the colours and style of our branding and image. With ideas from this moodboard, feedback from Josh and my recently improved graphic design skills, I was able to create a clean but gritty logo with our 3 colours (red, black, white) that we both feel encapsulates our sound and image.

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CLAYTREE name logo transparent background

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Important dates for FMP

WDATCG - January 20th

Ideal release gig date: January 26th/27th

SGL - February 24th

Ideal release gig date: 3rd March

WSS - April 21st
Confirmed release gig date: April 27th

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admin (2021) ‘Should I Release My Song and Video at the Same Time? - 4 OptionsBand Builder Academy’, Band Builder Academy, 21 July. Available at: https://bandbuilderacademy.com/should-release-song-and-video-same-time/ (Accessed: 12 December 2022).

Banza, J. (no date) ‘Best Music Video Release Strategy (20 Proven Methods!)’. Available at: https://blog.boostcollective.ca/best-music-video-release-strategy-20-proven-methods (Accessed: 12 December 2022).

info@gra.co.nz, G.R.& A. (no date) Budget and Cash Flow Forecast - What’s the Difference? Available at: https://gra.co.nz/articles-by-john-heaslip/the-difference-between-a-budget-and-a-cash-flow-forecast (Accessed: 24 November 2022).

Open Mic UK (2022) ‘Best Time To Release Music & A Music Video: Your Guide’, Open Mic UK, 27 January. Available at: https://www.openmicuk.co.uk/advice/best-time-to-release-music/ (Accessed: 12 December 2022).

Peleg, N. (2022) ‘Best Time To Release Music - SoundCampaign’, SoundCampaign, 24 August. Available at: https://soundcamps.com/blog/best-time-to-release-music/ (Accessed: 12 December 2022).

Soundcharts team (2020) ‘What Are Performance Royalties? (And How They’re Different From Mechanical Royalties)’, Soundcharts, 14 January. Available at: https://soundcharts.com/blog/performance-royalties-vs-mechanical#performance-royalties-vs-mechanical-royalties-whats-the-difference (Accessed: 12 December 2022).

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There really is the best time to release music, in case you've ever wondered whether there is such a thing. Everything counts, from the time of day to the time of year. You must carefully consider when you will release your music because, too frequently, musicians rush to release something without taking into account the ideal timing for that release.

The following text will teach you when the best time to release music is. I will also share some great tips regarding the process of preparing your release to help your music career soar to new heights.

When Is The Best Time To Release Music?

Every season and every month has its own benefits and drawbacks. Knowing what is happening in the music business at particular times will help you make the best decision possible. You also need to know what you want to gain from your release. Let's dive into what is going on in the music industry in a year and when is the best time to release music.

Why are January and February Great for Your Music Release?

Since it's the least competitive, the first two months of the year, from January to March, are frequently the best for new artists to release music. It's the ideal time to introduce yourself to bloggers, journalists, radio program directors, etc. because the media is looking for what will be popular in the upcoming year. Don't forget that your listeners are also looking for some fresh sounds and ideas at the beginning of the year.

Pro tip: Valentine's Day is one of the busiest sales periods of the year, so think carefully about your release then.

If you decide to put your music out during this period, songs that are upbeat and that get your body moving to tend to do great. Adding to these are the lyrics with a positive message. Don't forget that we all make "New Year, new me" resolutions, which is why workout songs are very popular at this time of year (not just because we ate too much over the holidays). However, February is ideal for love or anti-romantic songs (for those who don't fancy Valentine's Day) and generally songs about love, relationships, and similar topics.

Reconsider March for Your Music Release

If you're a relatively unknown artist, avoid releasing music in March. At that moment, all media outlets are occupied with reporting on the events at South by Southwest, also known as SXSW.

The situation is different, though, if you intend to perform at SXSW. In this case, releasing your track(s) in March is something you should totally do. It may help get your work seen by publications so they can use it in articles about the event or for further promotion. Even if you aren't performing at SX, you should attend because it is a great networking opportunity and will help you gain more exposure before your next release.

The mood of songs that do well in March is often similar to that of previous months. These are light, feel-good songs with an uplifting message or upbeat, happy, or party-like sounds.

April and May Can Be Great for Gaining Exposure

The touring season has now started, and SXSW has ended. Also, remember that Record Store Day is also happening this month. Consider collaborating with your neighborhood record shop and conducting some related promotion.

Positive and hopeful songs are suitable for this period, but also songs about money (remember that in the US, April 15 is tax day).

May is an excellent month to release music because the summer festival season is just around the corner! If spreading positive summer vibes is your thing, now is the time to release energetic music full of summertime celebration.

June, July, and August Are Festival Months

June and July are ideal for releasing music because classes are out, and festival season is in full swing. Attempt to land some festival gigs if you can. Festivals are a fantastic setting for performing your newest tracks and gaining a lot of exposure. Festival mania can work in your favor.

Be mindful of major sporting events and the Fourth of July, because that's when many people take vacations; consumer, media, and concert attendance will be low during these times.

The festival season begins to wind down by the end of August, and the start of the school year arrives, but the summer vibes are still very much alive. Consider releasing energetic, summer/beach fun anthems.

September and October Are Great for Aspiring Artists to Release Music

Now is the perfect time for emerging artists to truly shine. Everyone in the industry is back at work, and now that school has started, students are back in the classroom. So, everyone is paying close attention to the new music that is being released. Music with autumnal vibes is doing great: cozy, moody, ambient, sad, poetic, alternative, etc. Halloween falls in October, making this the ideal time to release some badass, spooky, fierce music.

November and December Is the Most Competitive Period in the Music Business

The most challenging months to release an album are typically November and December. Since all established and major independent labels release their newest tracks, the public and the media frequently pay attention to established acts. As a result, there is less room for unsigned or local acts.

Of course, this is a fantastic time to release a song that is related to the holidays, the New Year, or both. However, due to the market's extreme saturation, themes other than those associated with holidays or the end of the year rarely succeed.

Pro tip: Covering a popular holiday song and posting it on, e.g., YouTube could be an excellent way to start a teaser campaign this time of year. You can do this to increase your fan base, connect with the fan bases of other artists, and keep your name out there during the hectic holiday music season.

The Best Time and Day of the Week to Release New Music

According to statistics, people stream music the most on Spotify and Bandcamp on Fridays between 10 in the morning and 3 in the afternoon. Generally, it's much better to release your music early in the morning or early in the evening, whatever the day you choose.

The best choice, though, is when you anticipate receiving the most active response from your audience.

When Is The Ideal Time To Release A Music Video?

One of the best strategies for increasing your fan base is to create a music video for your song.

Organizing a video premiere is among the most important events to plan. This can be a DIY event using tools like setting up a YouTube premiere and creating a Facebook event. The video should be released at a similar time to the song's debut on streaming services, regardless of the marketing strategy.

While some marketing experts recommend releasing the song and video simultaneously, others argue that the video should be released after the song. The second option enables listeners to develop a stronger bond with the music. Later, the video can assist in expressing the song's artistic viewpoint through a compelling visual.

What Else Can You Do to Maximize the Impact of Your Release?

Finding fans can be greatly impacted by treating the timing of your music release with the same care that you gave to its recording and completion. Decide on a branding and marketing strategy for your music first. Make a budget for marketing. Efficiently promote your music and get more interviews, positive reviews, and Spotify playlist additions. Think about adding a PR manager to your team to help you with promotion.

In order to improve your streaming platform stats from the very beginning, it's crucial to start promoting a single well in advance of its release. Don't forget to contact the media and radio stations two weeks prior to the release of your music so you can follow up right away. Finally, to ensure that your listeners are interested in your new material on day one, post frequently before launch.

Increase Your Chances of Being Featured on Spotify Playlists

As I've already said, I can't emphasize enough how crucial it is to be featured on various Spotify playlists. One of the best methods for promoting any new release is through Spotify playlists.

You can directly pitch your single to the editorial team of Spotify by using Spotify for Artists if you plan and schedule your release in advance. It's worthwhile for every artist to submit, even though it's infamously difficult to get in.

Pitching your release on Spotify For Artists more than seven days before the actual release date is crucial. Your song will then show up in the "Release Radar" playlists created by your Spotify fans.

Regardless of how well-liked Spotify's "official" playlists are, it would help if you also consider other users' playlists. These playlists, which sometimes have a sizable following, are compiled by independent platform users. If they have a high engagement rate, even small playlists can have a significant impact on your streams.

The best thing is that you don't have to figure this out all by yourself. Artists can connect with Spotify curators with the aid of a music promotion service like SoundCampaign. With us, achieving your goals and getting real followers and fans very soon after releasing your music is much easier!

Keep Track of Your Statistics and Audience on Streaming Services

Check your artist account statistics to determine when fans will most likely listen to your songs if you have already published music on streaming services.

There are many ways to keep track of your song's performance after it debuts online. Spotify for Artists and Apple Music for Artists are the two primary platform-specific websites for tracking streaming statistics. Also, almost all social media platforms have some stat tracking.

How this can help you:

Different demographics all listen to music differently and in different ways. You may be able to piece together hints for the best strategy for your upcoming release, tour, social media aesthetic, and all other facets of your artistry depending on the person's age, place of residence, and other music they enjoy.

You can very practically observe your development. If you're someone who sets goals, you can keep a close eye on your aspirations for followers, streaming figures, playlist additions, and other significant stats that demonstrate your progress.

Be Patient with Your Music Release

When uploading your music, I understand how tempting it is to choose the earliest possible date. However, you must suppress your desires and accept that preparing to release music takes a certain amount of time. So take your time and don't rush things.

Spend a few weeks or months properly preparing. For example, develop a following on social media and get them hooked on your upcoming release, then get ready to dominate Spotify or any other streaming service of your choice.

Remember, you'll also want to allow plenty of time to set everything up properly because unexpected things can occasionally arise during the production process. Time is your precious friend!

Conclusion

Your chances of success increase as you become more prepared. The secret to maximizing the success of your upcoming releases is having a great release strategy. A great song may not perform as well as it should simply due to its release date. Take into account everything I mentioned before, and be aware of how a particular season in the year can help you choose the best time to release your amazing music!

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Best Time To Release Music - SoundCampaign

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There really is the best time to release music, in case you've ever wondered whether there is such a thing. Everything counts, from the time of day to the time of year. You must carefully consider when you will release your music because, too frequently, musicians rush to release something without taking into account the ideal timing for that release.

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1. Sort out song share agreements etc.
2. Configure radio edit for WDATCG and get it mastered.
3.

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For various reasons CLAYTREE has moved from a 5-piece to a 2-piece of just myself and Josh. The other 3 band members were not united with us in our vision for the band and there was some unacceptable professional misconduct directed towards myself and Josh plus a lack of commitment. Whilst this has been extremely difficult to come to terms with, Josh and I are of the opinion that in the long term this is the right thing for CLAYTREE and for our project - we now have full creative control and less people to manage. Short term, there are quite a few issues that we're having to work through for the project since our emotional states have been impacted and crucially our team and timeline has had to change. We've had to postpone our first release to January (which is probably the best thing anyway) and cancel all of our gigs in November to give ourselves enough time to build a live session band and reconsider our business structure. In the post below this, I've outlined the new release dates along with new release gig dates. Overall, I've had a really hard time over the last 2 weeks emotionally but I have confidence that our new plan for CLAYTREE and this project will turn out to be the best thing we could've done.

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This is a website I created on Wix a few months ago for CLAYTREE. The images came from a photoshoot we did with Paige Heath in April this year. I couldn't publish this with the domain name we already purchased or be able to sell event tickets without paying for a premium Wix subscription which we don't have the budget for, so my dad (he has experience in website design) offered to design a website for us on Wordpress using mine as a reference point. As he already has a subscription for Wordpress and knows how it works, this is ideal, plus we can connect our domain name and sell event tickets.

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Brighton-based 5-piece CLAYTREE brings a fresh militant alternative rock sound and energy. Harmonious guitar melodies fused with punchy rhythms and indelible vocals are sure to blow your socks off!

Influences include Paramore, Wolf Alice, Nothing But Thieves, Biffy Clyro and many more.

"Bursting into the venue with an instant electric energy, CLAYTREE brought the room to life with their upbeat Paramore-esque inspired bangers.

With lead singer Fran spending equal amounts of time in the mosh pits as she did on stage. Their bold, bright and energetic performance left the crowd well and truly warmed up ready for Habit to take to the stage."

Charlotte Horton, Sussex Music Magazine

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Brighton-based 5-piece CLAYTREE brings a fresh militant alternative rock sound and energy. Harmonious guitar melodies fused with punchy rhythms and indelible vocals are sure to blow your socks off! Influences include Paramore, Wolf Alice, Nothing But Thieves, Biffy Clyro and many more.

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DEMO | "Somebody's Gotta Lose" | Dec 2020

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DEMO | "Somebody's Gotta Lose" | Dec 2020

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Live performance | "Why So Serious?" | Dec 2021

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Live performance | "Why So Serious?" | Dec 2021

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F Bisson | WB05 - S1 - Live Performance Track | "Why So Serious?"

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WB05 submission: Live performance of original song "Why So Serious?" with Clay Tree at Waterbear Live (Dec 2021)

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Release timeline 2023 - CLAYTREE - 24/10/22

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Gray and Cream Squares Project Schedule Planner

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Milo's 1st official draft of single cover

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Milo's 1st official draft of single cover

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Milo's 1st official draft of single cover

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Milo's 1st official draft of single cover

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Milo's 1st official draft of single cover

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Milo's 1st official draft of single cover

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2.0 Release Strategy Sep '22 - May '23 - Gantt Chart

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Gmail - Website enquiry "Mastering 3 tracks"

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Gmail - Re_ Wedsite Enquiry _Mastering 3 tracks_

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Gmail - Booking the WB Venue in April 2023

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Decided given our timeline and lack of funds that merchandise for our first release isn't achievable if we are to stick to the October deadline.

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GOOD - mine and Josh's revised business & project plan

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GOOD - mine and Josh's revised business & project plan

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This is the unsigned song share agreement for all 3 songs that I drew up for everyone involved in the writing of these songs to sign. I created this with help from Josh regarding the actual splits/percentages themselves, Musicians' Union, who provided templates that I could refer to, my parents (an accountant and a former law student, as well as the financiers of our project) and tutors for advice and guidance, and my own independent research.

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First draft of CLAYTREE website (with old images -- needs updating)

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First draft of CLAYTREE website (with old images -- needs updating)

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My dad has published a first draft of our website through Wordpress using images and information from the Wix website I created a while ago.

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About the band

Brighton-based 5-piece CLAYTREE brings a fresh militant alternative rock sound and energy. Harmonious guitar melodies fused with punchy rhythms and indelible vocals are sure to blow your socks off!
Our sound & influences
Influences include Paramore, Wolf Alice, Nothing But Thieves, Biffy Clyro and many more.

"Bursting into the venue with an instant electric energy, CLAYTREE brought the room to life with their upbeat Paramore-esque inspired bangers.

With lead singer Fran spending equal amounts of time in the mosh pits as she did on stage. Their bold, bright and energetic performance left the crowd well and truly warmed up ready for Habit to take to the stage."
Charlotte Horton, Sussex Music Magazine

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Brighton-based 5-piece CLAYTREE brings a fresh militant alternative rock sound and energy. Harmonious guitar melodies fused with punchy rhythms and indelible vocals are sure to blow your socks off! Our sound & influences Influences include Paramore, Wolf Alice, Nothing But Thieves, Biffy Clyro and many more.

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CLAYTREE are a Brighton-based alt-rock duo combining powerful melodies and riffs with catchy hooks and electric energy. Arrangement usually consists of lead vocals, backing vocals (with choir sometimes), 2 guitars, bass, drums and synths. For lovers of Paramore, Nothing But Thieves, Wolf Alice and Blondie.

Josh Bisson and I are the main songwriters; I am the lead vocalist and Josh is the lead guitarist. We formed CLAYTREE in June 2020 when we began writing our first track 'Somebody's Gotta Lose', which we later submitted for our first Waterbear assessment, though we didn't have a name yet. During the COVID lockdown of March 2021, we came up with the name CLAYTREE and found a drummer, bassist and second guitarist at Waterbear. The line-up changed a few times once we'd all returned to Brighton for various reasons but we were a 5-piece for nearly a year.

Currently in 2022, CLAYTREE are a duo. Live set-up will be a 4-piece with myself and Josh plus session players for drums and bass, all playing to track which will cover the second guitar part, backing vocals and synths.

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Blue and Yellow Modern Business Twitter Header (1)

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What is my long term goal?
To have a sustainable income and career in music, specifically focusing on projects I'm passionate about.

What is achievable during this module?
Release plan and marketing plan for 3 single releases as well as the actual release of 1 single (can be used as a prototype), plus a music video.

Who are my contemporaries/competitors?
Established artists with similarities to us, e.g. Paramore, Nothing But Thieves, Wolf Alice. Other emerging artists in our genre and location, or any artists that share our target audience.

How will I show my academic research?
Through written documents accompanied by a comprehensive reference list and/or bibliography.

How will I present my ideas?
Thoughts and research via padlet, single released onto streaming platforms, release gig (and video of it), screenshots of marketing.

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Why are we a band?

Love creating and performing original music together

Love connecting with crowd and creating music that connects with people

All want a career in music

What makes us unique?

Female-fronted alternative rock band with pop sensibilities

Choral aspects

Very melodic, unusual for our genre

How does what you do reflect why you do it?

Being able to visibly enjoy ourselves whilst performing our music in front of a live audience shows that our connection with the audience and our passion for creating and performing our original music are the reasons for us being there

Putting the high amount of effort that we are into our project reflects our desire for its success, continuity and sustainability

Core values

Making a personal connection with fans

Sharing honest messages and genuine experiences and emotions through our music

Want to inspire people

Encourage people to relate to our music, move around and sing along

Brand voice

Passionate

Honest

Genuine

Human connection

Emotional

Inspiring

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CLAYTREE current audience on Facebook & Instagram - Meta Business Suite data

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How do you define COMPETITION?

More than one party working towards the same goal.

What does it mean to have COMPETITORS?

To have more than just yourself operating in the same area, competing for the same resources such as audience/market, sponsorship, gap in the market etc.

Discuss one of your favourite artists/producers/songwriters and consider who their competitors might be.

Paramore - other bands of the same genre, other artists of all genres but mostly mainstream that are touring and releasing music at the same time

Discuss how you can proactively identify your competitors.

Looking into who our followers follow on social media.

Looking into other alt-rock bands that operate in the Brighton/London music scene

Looking into other female-fronted alt-rock bands that operate in the Brighton/London music scene

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Who benefits from your idea?

We benefit creatively, spiritually and eventually financially, as we're doing what we enjoy - performing, making music, connecting with people.

Our current and potential audiences benefit as they can enjoy good music, fun gigs, relatable messages and a nice community.

Venues that we play at

Who do you collaborate with?

Band members

Team members

Other bands (playing together at gigs etc.)

Venues

University

Where do you draw inspiration from?

Other bands that have released music before

Paramore, Wolf Alice, Nothing But Thieves, Don Broco, Blondie

Who are your competitors in the above areas?

Other bands/artists in the local scene that are releasing music around the same time frame, both in the alt-rock genre and other genres

Other emerging bands/artists in the local scene that are releasing music around the same time frame, both in the alt-rock genre and other genres

Are they direct or indirect?

Direct competition as all releasing songs for people to hear, even though every song will sound different, plus targets same audience

What resources do/could you share?

Can collaborate on social media posts with synced releases between bands

Can promote each other on social media

Are you following footsteps or forging futures?

Probably following footsteps in the business sense, but the music itself is unique so I would say that is forging our future

How will you research further?

Looking into who our followers follow on social media.

Looking into other alt-rock bands that operate in the Brighton/London music scene

Looking into other female-fronted alt-rock bands that operate in the Brighton/London music scene

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My rationale for choosing this project is to officially establish CLAYTREE as a professional artist/band in both the live and recorded music industry, as well as to enable us to share our original music with people all over the world — a large part of our brand in terms of songwriting is relatability and communication of messages within our songs, meaning these songs were written to be shared. Releasing music is not only the next logical step for CLAYTREE’s progression in the industry or a creative desire, it specifically makes us eligible for more opportunities (i.e. festivals, radio, interest from promoters, growing our audience etc.) and establishes CLAYTREE as a brand, not just a band. By having a foothold in both the live and recorded music industries, CLAYTREE’s members — myself and Josh — are also more likely to develop and maintain a sustainable income and career in music, enabling us to take CLAYTREE as far as possible and to pursue any other projects we are passionate about.

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It’s impossible to identify all of our competition as we’re looking to operate in an over-saturated environment, both locally in Brighton for the live music aspect and globally for streaming services. We’re competing with every single artist all over the world that is releasing music around the same time. This does give us many opportunities to learn from various competitors. In terms of competitors within the same genre (or similar) targeting the same audience, we’ve identified Paramore at the top end of the market and more locally, Gnarlah and Dirtsharks. Paramore have many more resources than we or our local competitors do and their whole campaign for their new album and preceding singles is about rebranding into a new version of themselves that combines previous eras — as we’re an emerging artist, we have no previous eras in terms of music but we are rebranding as a duo from a 5-piece and altering our image and marketing to fit that. Gnarlah and Dirtsharks both have a history of great releases and release strategies. For example, Gnarlah have released 4 singles over a couple of years and are only now releasing their EP, despite being on the scene for a while, which means they’ll have more engagement with the EP from taking their time to grow their audience with the singles and live shows — we’re not at the point of releasing an EP and we also aren’t signed to a label, but we do have many songs we are confident in releasing over the next few years, so this is a good strategy to look at for the future and their music videos are good reference points for ours too. Dirtsharks are releasing an EP after also being active for years both in their hometown and Brighton, and they’ve released multiple singles over the last few years with really good DIY music videos — they’re also not signed to a label so it’s encouraging to see the same strategy work for a signed band and a DIY band. This same strategy is also being used by Paramore but on a larger scale.

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F Bisson WB10 Formative Project Proposal

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Why so serious_ - Claytree mix in progress

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Why so serious_ - Claytree mix in progress

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This hasn't gone as originally planned, but I think Josh and I have handled all the challenges well and professionally. I'm excited to move to the next phase in WB11.

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Best time to release music for an emerging artist like us is September/October time or Jan-April. November and December are too difficult because of Christmas.