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Marketing is the activity, set of institutions and processes that create, communicate, deliver and exchange products of value to customers, clients, partners and society at large.
Marketing is the activity undertaken by a company to promote the purchase or sale of a product or service. Marketing includes promoting, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliated companies on behalf of the company.
Professionals working in a company's marketing and promotion department seek to attract the attention of key potential audiences through advertising. Promotions target certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.
Marketing as a discipline involves all the actions a company takes to attract and maintain a relationship with its customers. Making contact with potential or past customers is also part of the job and may include writing thank you emails, playing golf with potential customers, returning phone calls and emails quickly, and meeting customers for coffee or dinner.
At its most basic level, marketing aims to match a company's products and services with customers who want to access them. Matching products to customers ultimately ensures profitability.

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Marketing is often defined as meeting the needs and wants of customers; it simply reflects the needs and wants of consumers. However, critics argue that marketing does much more than this, with marketers encouraging consumers to spend more money on goods and services they really don't need. Products are marketed without necessarily understanding what the customer wants or needs. Not to satisfy customers, but to sell goods in the hope that someone will buy them, even if they don't really need them. Some marketers offer things that customers don't necessarily want or use, but this can expose the company to new markets that, while likely to become valuable customers in the future, can also potentially make most people resentful, such as forced insertions during television broadcasts of commercials for things that no one is interested in watching.
Although the traditional image of marketing is to push products on people. But this ignores the fact that a company will not be in business for long if it does not have anything of value to offer. Many companies today are switching their marketing methods for the long term, as good marketing is the key to any company's success.
Good marketing means focusing on the customer and providing a personalized service or product that meets their exact needs. Good marketing of a product means making sure that whatever is sold is good enough to make people want to buy it. Good service marketing is about providing good customer support, for example by offering good after-sales service.

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Marketing shapes the needs of consumers and simply reflects them.

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Marketing shapes the needs of consumers and simply reflects them.

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With the wealth of information available to marketers today and the emphasis on relationship marketing, marketers are better equipped to present needs and wants to the public. Of course, not all consumers have all of the needs that are being presented in today's society. Rather, marketing simply reflects the needs and wants of society. With the advent of the Internet, consumers have greater freedom of choice and more criteria for evaluation than ever before, and consumers can and do make more informed decisions. That is why I believe that marketing shapes consumer needs and simply reflects them.
Marketing is what creates and satisfies customer needs. Marketers must use the terminology of marketing development to create demand. Then, it helps customers to motivate learning and decision making, to process information and experiences effectively, or to understand product applications and influence buying behavior. Marketing can also fulfill a need. Marketing creates a transaction in which a product is exchanged for value, thus satisfying the needs of the buyer. Marketing is based on the ability to identify and satisfy the needs of customers profitably.
The job of marketing is to promote goods or services, and if marketers do a good job, customers will have the desire to buy the product or service. And marketing does not force people to spend more money; customers decide for themselves how much to spend and whether they want the product or service. Some luxury goods, for example, luxury goods are not a necessity but some people still keep buying them because of personal preference, some people will just be interested or even go on a buying spree for what the marketing calls limited editions, it makes sense for people who like these and they continue to buy them. But critics who can say that they don't need it or that they spend too much money on it, it's something that other people buy spontaneously on their own not that they don't like it and are forced to buy it, these judgments should be in the eyes of the consumer themselves and not how they are perceived by others.
Of course, most products are considered utility products because they are made to satisfy some consumer need or want. The marketing plan for such products is only intended to influence consumer choice, so company A with a creative marketing campaign sells more products than its competitor company B. However, some new products and innovations are developed to meet a need that even does exist. Examples range from old video recorders to new mobile phones with cameras, or new cars with built-in GPS and apps such as Facebook, Twitter, and Instagram. People didn't realize they needed these features or products until they tried them, bought/downloaded them, and started using them. Now they can't live without them. So if marketing plans are so new that most consumers don't realize they are or feel they need them, then they can shape consumer demand.

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I believe that marketing simply mimics the needs and wants of customers. As Reynolds & Lancaster 2005 put it, "defenders of marketing will insist that marketing systems merely reflect the needs and wants of society". People's needs fluctuate according to regional and other socio-economic factors. Due to cultural and social differences, a restaurant in China, for example, will sell different food than a restaurant in the United States. And while consumers want everything they want, the way to get it may not be easy. Therefore, marketers meet demand by positioning the business where each segment can afford to get what they want. In this way, marketers reflect but do not modify people's needs and wants.
Society seeks to buy a variety of phones based on individual preferences and economic status. Marketers are simply polishing what is available in order to win the trust of their customers and win them over other competitors in their own way.
Marketing relies on talent and tools, including sales force, publicity, promotion, and exploration. Advertising on television and other media, for example, is designed to instill a sense of need in consumers. The purpose of such advertising is to inform customers that the product they need is available.
In conclusion, I believe that marketing does not change the wants and needs of consumers. Marketing simply shapes the needs and desires of consumers through different methods and means, and marketing simply reflects the needs and desires of consumers, whether they are existing needs or desires, or the needs of some new item that has arisen as a result of development.

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Definitions of Marketing,2017 Panel,

https://www.ama.org/the-definition-of-marketing-what-is-marketing/

Does Marketing Create or Satisfy Needs,Sinan A.,18.5.2015

https://www.linkedin.com/pulse/does-marketing-create-satisfy-needs-sinan-al-jewari

Does marketing shape consumer needs, or does marketing merely reflect the needs and want of consumers,Vijay Jeste,

https://www.quora.com/Does-marketing-shape-consumer-needs-or-does-marketing-merely-reflect-the-needs-and-want-of-consumers