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1) Metaverse  - From my understanding metaverse is a graphically rich virtual space, where one can work, play, and socialise through a personalised avatar.

2) One of my favourite technology trends spoken about on the webinar was AI Artificial Intelligence. Today is widely used to provide personalised recommendations to people, based for example on their previous searches and purchases or other online behaviour.

3) Yes, Hermes can use AI further, they have already been using it, but they definitely improve their data & client understanding by AI.

4) Biggest learning from the webinar?
I understood  the wide range of possibilities to improve a brand using the latest technologies the world is quickly adapting to.

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What is metaverse ?
For me essentially, the metaverse is supposed to be a 3D version of the internet that is seen as the logical next stage of development, and would ideally be accessed through a single gateway.

Favourite trend
That there will be alot of avatars

Should hermes adopt ?
Hermes focuses alot on the retail experience and look and feel of its product and has a very traditional brand module , so if they adopt it can make them more relatable to the following generations.

Biggest learning ?
The fact that metaverse is the next big thing like internet was in the 90s is very eye opening

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What is Metaverse?
Metaverse is a term used to describe a virtual world that would alter how users interact with the internet. It can include augmented reality and virtual reality, as well as existing and hypothetical technologies.
The metaverse will be a digital reality that you can access from anywhere in the world. It will be a place where you can interact with other people in real-time, regardless of location. You'll be able to shop, play games, work, and socialize in the metaverse. People may even buy property or assets in the metaverse that hold real value.
Latest Trend:
In this environment, hyper-realistic avatars will allow individuals to represent themselves more fully online and connect with others on a deeper level. The promise of digital avatars is already having an impact on countless companies.
Can my brand adopt this trend?
Christian Dior has already entered China's metaverse. On April 28, the French house Dior launched its first-ever metaverse exhibition in China, “On the Road,” in partnership with Meta Media Holdings, the parent company of the fashion magazine I Weekly.
Learning from the webinar:
From the webinar,  I’ve learned a lot more about Metaverse and it's upcoming trends. Talking in general it was definitely a fantastic learning experience.

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Understanding Metaverse:
Building blocks of the new form of communication were being laid down, it sparked speculation about what it would look like and how people would use it. People use avatars to communicate with each other and virtually build community. Digital currency is used to buy clothes and shop from various luxury brands.

The webinar talks about-:
Latest technology and business trends used by brands. AI has advanced to make the shopping experience comfortable for customers. Track the sales, and understand the target market in detail. Virtual trying and augmented reality have changed the fashion world's communication.

Can my brand adopt the metaverse?
Dior has already entered China's metaverse China’s first metaverse fashion show, “On the Road,” in collaboration with Xiang, Baidu’s metaverse social app.

The biggest learning from the webinar?
The information on metaverse was eye-opening, I learnt about the latest technologies and trends which the world of fashion has adapted. The new digital marketing trends adopted by the industries and how technology has helped bring growth in the market.

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What is metaverse?
Metaverse is understood as a graphically rich virtual space, with some degree of verisimilitude, where people can work, play, shop, socialize — in short, do the things humans like to do together in real life .

Latest trend?
The metaverse brings together a range of next-generation technologies from cloud computing to artificial intelligence (AI), blockchain, cryptocurrencies, cybersecurity, the internet of things (IoT), virtual reality (VR), augmented reality (AR), digital twins, and adtech.

Can my brand adopt the trend?
Christian Dior has already entered into metaverse. The proliferation of digital fashion continues and luxury fashion house Christian Dior is the latest name to test the waters by partnering with the metaverse avatar platform Ready Player Me.

Biggest learning from webinar?
The information given was very interesting and new for me. The session for informative and interactive and discussed the various methods of metaverse and the new tech methods in fashion industry.
It was an insightful experience.

Thank you!

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1. An online interactive platform that is a hybrid of physical environments but allows for digital and interactive innovation.

2. Developing more diverse ways of digital marketing, new sustainable technologies, and new ways to be able to anticipate trends.

3. Yes, Louis Vuitton has launched Louis: The Game. Where players get to play as LV’s mascot, Vivienne.

4. The biggest takeaway was the new roles emerging due to the advancement in technology. Digital marketing; being able to anticipate trends. Theres also new roles emerging that involve technical and design skills. The emergence of these hybrids bring a lot to the company, being able to be creative enough to develop new ideas and being able to understand what new technology is capable of and applying them technically. Another takeaway is how important it is to understand different types of new technology and how it can be used (ex. Using NFTs as a marketing tool isn’t a good way to use it). One of the challenges that companies are still facing is the efficiency of these technologies, being able to use them regularly and effectively is still a work in progress.

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1) What is metaverse?
In my opinion, Metaverse is a digital identity platform containing aspects of the physical world. It recreates or augments real-world experiences with technology.

2) Latest Trend:
It is noticeable that advancements in the blockchain address the supply chain deficiencies of the fashion industry, by providing fashion brands with the ability to keep track of real-time data.

3) Can my brand adopt a trend?
In terms of sustainability, Nike is far behind in comparison to its competitors such as Adidas, who make use of recycled products and is more transparent with their sources.

4) What did I like the most?
Various departments of the fashion industry were discussed where one could branch out professionally along with the latest advancements in the industry and how technology has helped adapt to the fast-paced growth.

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Describing the metaverse: Metaverse refers to both current and future integrated digital platforms focused on virtual and augmented reality. As the speakers explained, it is widely hyped as the industrie's next frontier and seen as a significant business and financial opportunity for the fashion industry.
Latest trends in technology & business:
As the speakers were indulge in elaborating the blockchain in metaverse, it was the topic I found interesting & was new to me. As they explain, blockchain is a digital ledger that contains a growing list of records or blocks interconnected using cryptography techniques. Further on my own researching I found the blockchain is immutable and is virtually impenetrable to fraud, as there is always an end-to-end record fortransparency. So I would definitely continue this process of knowing blockchain, & this was the most interesting topic for me.
Can Hermes adopt any of the trends which were discussed:
Yes they can.
As hermes is a prestigious luxury brand they do have their own ethics to follow. Some will definitely find the new tech & metaverse as a hot topic & will want to imply it in the brand's perspective while some other won't be so into the topic.
According to recent reports, Hermes is considering using the metaverse for communications although the maker of Birkin bags and other luxury goods remains focused on craftsmanship.
"We are curious and interested" about the metaverse. It could be a good communications tool."
NET's & cryptocurrency are the technologies they are more focused for the future as well as virtual currency & virtual good marketplace are the most discussed applicable topic for them, on which they are working on.
Biggest learning from the webinar:
First of all the speakers were having a insightful conversation on metaverse, which was just a surface level topic for me till then. As the discussion moved on I got more depth knowledge of how metaverse & new tech works in fashion industry. Mike told us the good points of metaverse but more of all he was giving us the facts and issues which future & present can face due to this. So knowing & by conversating both the sides I got to know how everything can come to a conclusion.
It was a really great experience!
Thank you!

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1) What is metaverse?
Metaverse is a combination of the virtual reality and mixed reality worlds accessed through a browser or headset, which allows people to have real time interactions and experiences across distance. We will see a massive adoption and uptake in the same.

2) Latest Trends and Technologies
Technology is changing at a rapid pace, and that growth is exponential.Everyone and everything is susceptible to the influence of technology, and as things become smaller, faster and cheaper, this has a knock-on effect on the world and the fashion industry is no exception.
Alternative materials and fabrics
Internet of Things
Virtual Reality
AI

3) Environmental Impact
sustainable fashion confronts its sustainability challenges as key players make a concerted effort to turn the industry around. Listing down a few initiatives which could make a difference
Turning fashion offcuts into brand new products
Kickstarting a circular revolution among the world’s designers
Libraries for high fashions

4) What the brand has to take up?
We are well aware that JC as a brand is extremely poor in the sustainable impact and its contribution towards the environment. They can wakeup and look into different ways to contribute in the sustainable developement. They can also be a part of various technologies discussed for a better luxury experience.

5) What did we learn from the webinar?
The topics discussed in the webinar lead to new perspective and increased my knowledge regarding the most discussed topics around us. It was a high time where such topics should be put forth and discussed and made people aware of it. It was a great learning experience led by Mr Pell & Miss Zimmerman.

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1) Our understanding of metaverse.
A virtual world in which people live, work, shop and interact with others  all from the comfort of their couch in the physical world.The metaverse is considered a next evolution of the internet. It will take many forms, including gaming, online communities and business meetings where people collaborate via a digital facsimile or avatar of themselves.

2) Latest technology and trend
In the webinar they discussed about how brands have been using latest technologies. AI to enhance customers' shopping experience, analyse data, boost sales, forecast trends and offer inventory-related guidance. It’s almost impossible to head to any brand’s website and not find some form of AI chat technology that’s being used to help enhance the customer experience. The technology behind AI includes algorithms that track customers' journeys to match them with the right products.
3D virtual Sampling
Alternative Textile
Virtual dressing
Re- ecommerce

3) Environmental Effects
Sustainability is a huge topic for discussion as its taking the centre stage. Sustainable fashion technology affecting materials, products and consumer experience promise to have an enormous impact on reducing waste over the next decade. Eco-conscious companies are already making changes to materials that add longevity and require fewer resources.

4) Can your brand adopt this?
Yes, there is an immense scope of adaptability with the brand as their environment rating is 'not good enough'. It uses a few eco-friendly materials. There is no evidence it minimises textile waste in most of its supply chain. There is no evidence it has a policy to prevent deforestation in the supply chain. There is no evidence it avoids hazardous chemicals in most of its supply chain. So thats something to be looked into.

5) What did I take up from the webinar?
There is so much more to fashion than the tranditional options we opt for. Adapting and accepting latest trends and technologies can lead to a better lifestyle and potential initiative towards the environment.

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1. What is our understanding on metaverse?
The metaverse is an integrated network of 3D worlds. These worlds are accessed through a virtual reality headset — users navigate the metaverse using their eye movements, feedback controllers or voice commands. The headset immerses the user, stimulating what is known as presence, which is created by generating the physical sensation of actually being there.
2. Favourite trend and why?
In the seminar the hosts and the speaker were talking about technology and fashion and also how brands are more aware about how fast is fashion technology growing. Also the use of artificial intelligence to predict style trends, clothes to be worn in virtual reality and the use of avatars on social media and also how you can dress your own avatars according to yourself. This trend has attracted me a lot.
3. Can my brand adopt this trend?
According to an artice I read Jimmy Choo’s Voyager boots would be the best fit for this trend this brand has debuted with smart boots with heated insoles. the boots could easily make Vogue’s must-have luxury item whilst at the same time tempt the fashion tribe to add them as a staple wardrobe must-have.
4. Biggest learning from the webinar?
Though every webinar is a great learning as everyone has something different to talk about but I was amused by the fact of how different people have different perspectives for the same topic and for that matter trend. The questions people asked were so different and which helped me think a lot more broader than I was actually thinking about fashion and technology at the same time.

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In your own words, how would you describe the Metaverse - “The Metaverse” can include virtual reality characterized by persistent virtual worlds that continue to exist even when you're not playing as well as augmented reality that combines aspects of the digital and physical worlds.

The webinar talks about the latest trends in technology and business. What was your favourite trend and why? - Artificial Intelligence.
Artificial intelligence has changed the way we live with innovative technologies. AI has taken a storm in every industry and has a profound impact on every sector of society. Artificial Intelligence represents computational models of intelligence. Intelligence can be described as structures, models, and operational functions that can be programmed for problem-solving, inferences, language processing, etc.

Do you think your brand could adopt any of these trends? - Nike calls itself tech company.
Nike Fit uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms to find your right fit.

What was the biggest learning (your key take-away) from the webinar this evening? - Add More Value to Clients. Never Stop Looking For Ways to Drive More Business.

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1. The metaverse is considered the next evolution of the internet. In the metaverse, people use avatars to represent themselves, communicate with each other, and virtually build out the community. Digital currency is used to buy clothes, weapons, and shielding in the case of video games, and many other items. Users can also virtually travel through the metaverse for fun with no goal in mind using a virtual reality headset and controllers.

2. Due to this environmental impact, more consumers and fashion brands are turning to the concept of slow fashion and away from the long and costly manufacturing process. As a result, more brands are opting for sustainable production and consumers are choosing conscious brands over fast fashion. Another sustainable practice that is getting even more popular now is buying secondhand clothing through consignment and thrift stores. They sell second-hand designer clothing at excellent prices. Likewise, many emerging brands are making moves to align with this shift in consumer behavior. Sustainability is pushing business decisions, as well as reshaping the online market.

3. Jimmy choo doesn’t report on its supply chain emissions and the origin of its materials. This is particularly important for luxury fashion brands because they generally use more rare materials that often originate from animals. Since the company doesn’t report on material usage and origins, there is a risk that animals are being harmed to create its products. The company states that it wants to reach 95% traceability by 2030. The company has started to take steps to improve its carbon emissions, but most of it is made up of targets and there’s very little being done today. It wants to achieve carbon neutrality in its own operations by 2025.

4. To reach their sustainability goals fast and efficiently, enterprises can utilize global systems integrators (SIs) as strategic partners to accelerate sustainability agendas. Emerging digital technologies such as AI, IoT, and blockchain are proving to deliver immense value and maximized sustainability initiatives.

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1. What is our understanding on metaverse?
The metaverse can include virtual reality which can be characterized by persistent virtual worlds that continue to exist even when you're not playing as well as augmented reality that combines aspects of the digital and physical worlds.
2. Favourite trend and why?
In the seminar the hosts and the speaker were talking about sustainability and fashion and also how brands are more aware about their corporate social responsibility. As Gen-Z we can see this becoming a trend and be really attractive to us. Being fashionable and yet being considerate about the environment is something which gathers my interest.
3. Can my brand adopt this trend?
As far as I have read Jimmy Choo is not good enough in incorporating the sustainability into its account as this was also its overall rating by most of its articles. But as brands are becoming more aware Capri holdings would surely incorporate sustainability.
4. Biggest learning from the webinar?
As a part of the seminar I was keenly interested in fashion marketing which was really well elaborated by the guest speaker Mike Pell. He also spoke about the problems in Techno-industry which efficiency. It was a great experience!