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Establish a fund to offer financing support to the less fortunate to consume and purchase sustainable seafood ingredients.

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How might help home buyers of groceries gain value from purchasing sustainable seafood products

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How might we better educate home buyers of groceries to  consider and recognise the value in purchasing sustainable seafood products.

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Gives discounts to buyers with sustainable seafood products

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Twitted in Twitters with sustainable seafood products

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Using sustainable source ingredients for space project

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1. Sustainable product has no difference in taste
2. lack of certification body

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1. Sustainable products are marketing gimmicks
2. Hide it away deep inside.

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How might we help home buyers of groceries not benefited from purchasing sustainable seafood products?

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Sustainable products are expensive - waste money

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Reverse Statement -> How might we help home buyers of groceries lose value from purchasing sustainable seafood products

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1. Provide the displays of sustainable logo on the seafoods section for sustainable awareness.

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1. Sharing video how the sustainability process or demonstration during tour will be more fun and interesting
2. Educate them how to find identify the sustainable seafood products in market

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Free samples and tasting booths

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Educate them - thru fun learning, social medias, tours

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Big player (e.g. MNC company) to play role as well to influence customers to buy sustainable products via promotion and marketing strategy.

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Opening booth fairs with animal exhibits and create sustainability mascot to educate children.

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When I go shopping with my family,

I want to be able to checkout without going through a long queue

So I can beat the traffic jam out of the shopping mall

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How might we...? Come up with 2 or 3 problem statements.

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How might we...? Come up with 2 or 3 problem statements.

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Who is the User:
The entire household
What is the Need:
To prevent from consuming endangered species
What is the Insight:
Although many of those seafood can be cooked deliciously.

HMW : Problem Statements

1/.  HMW prevent household units from consuming endangered species in their day-to-day lives?
2/. HMW help the household units to enjoy eating seafood without eating the endangered species?
3/. HMW educate household units to look for sustainable seafoods or sustainable seafood logo?
4/. HMW help people to eat seafood without endangering the species for the next generation?

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REMEMBER to use HMW! and TRY TO USE VERBS :)

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REMEMBER to use HMW! and TRY TO USE VERBS :)

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Buy all the fisheries port to adopt the sustainable seafood standards

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gamification of buying sustainble products

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Socialize buying sustainble seafood