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Iconic - Maine Mendoza was used to advertise the Palmolive Shampoo as she is a popularly known artist from the GMA Network.
Tropological - The word "bloom" and use of flowers show how your hair can smell or look good naturally like pretty flowers.

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Iconic - The use of an old car on the ad on the left shows how the man on the photo is a simple man, owning a cheap car. The ad on the right shows golfing, which is a "sosyal" past time done usually by rich people. Another is the Taglish text bubble.
Iconographic/Tropological/Topic/ Enthymeme- The main arguement is that when you have lighter skin, the ad says that people will accept you more or see you as as "sosyal". The context on the left shows that if you have lighter skin, people will see you more as "sosyal" or high-up the social ladder due to Pinoy stereotypes on skin color. Here, the car is used to try to show that he is just an ordinary person, further supporting the ad how lighter skin alone can convince people's perception towards you as positive. Ad on the left shows how he is accepted by fancy people, which was symbolically shown through a golf setting. This shows acceptance with the help of the text bubble blatantly mentioning acceptance.

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Famous iconic artists are shown like John Llyod Cruz, Solenn Heussaff, and Anne Curtis. The advertisement is suggesting that bonding with friends is fun with their food in their resto through the happy smiles of the group of people in the picture and the quotes accompanied by it.