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Boys/males are the ones who are able to work in construction, engineering, and other hands on occupations

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When patients picture doctors, a white male comes to mind

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Men love physical exertion, craft beer, and girls. Women are being used as an incentive to attract men to participate in this obstacle course, objectifying them

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Product being sold is in focus, and it shows a forest/naturescape setting, which men are drawn to

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Men workout for the appearance and muscles, and if they buy this protein powder they will be able to look like the baseball player in the ad

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Women feel that they can’t completely indulge in ice cream because of the dairy and sugar, which causes bloating

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The sponge is strong so it is a “mister”, the face of the product is a muscular male, a metaphor for how strong the cleaning sponge is

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Women are usually the ones who clean so they are the ones who need cleaning supplies marketed towards them