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Final assets for my Final Major Project including Portfolio Tracks, Website & Submissions

SUMMATIVE S1 SUBMISSION

SUMMATIVE S2 PITCHDECK

PORTFOLIO WEBSITE

1 - SUNDAY AFTER YOU

2 - BEAUTIFUL DEATH

3 - SOMETIMES

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Week by Week Tasks, Milestones, Developments & Self -Reflections

1. Project Review Task

2. Project Review Reflection

3. Safeguarding Task

4. Licence v Royalty Task

5. Personal Reflection

6. Commercial Model Task

7. Competition Matrix Task

8. Brand Reflection

9. Sustainability Task

10. Networking Strategy Reflect

11. Collaboration Task

12. Website Issues Reflect

13. Finance Task

14. Best Practices Task

15. Track & Stress Reflect

16. Final Reflection

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From plan to execution the development of my brand  and website for my final Portfolio

1. Brand Updates

2. Creating my Brand

3. Mood Boards

4. Website Start

5. Brand Prism

6. Brand Developing

7. Sonic Brand

8. Website Issues

9. Core Values

10. Website Development

11. Website Screenshots

12. Website EPK Copy

13. Instagram

14. Logo

15. Moving Imagery

16. Brand Style Guide

17. Website Published

18. Appendices

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Development of my relationship building and networking strategy, contacts & collaborations

1. Networking Review

2. Networking Goals

3. Relationship Database

4. Competition Matrix

5. Sync Competition Research

6. Sync Case Study

7. Peer Collaboration

8. Study Collaboration

9. DISCO Music Management

10. Relationship & Networking Strategy

11. Appendices

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Development & Rationale for my selected Tracks for my #FMP Portfolio and longer term career

1. Minute of Music Reflection

2. My Music Workflow

3. Track 1 - Lyrics

4. Track 1 - DEMO

5. Track 1 - MIX

6. Track 2 Collaboration

7. Track 2 Split Sheet

8. Track 2 Lyrics

9. Track 3 Lyrics

10. Track 3 DEMO

11. Track 3 PRODUCTION

12. MUSE Songwriting

13. MUSE - Idea to Demo

14. Songwriting Opportunity

15. DISCO Playlist

16. Appendices & Future Tracks

Track Development Evidence

1. Sunday After You

2. Sometimes

3. Beautiful Death

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Documenting development of Final Major Project #FMP including Goals, Changes, Rationale & Evaluation.

CONTENTS:

1. WB0300 Project Proposal

2. Project Review - Project

3. Project Review - Brand

4. GANTT - Project Timelines

5. SMART GOALS

6. SWOT

7. Formative Submission S1

8. Formative Submission S2

9. Project Evaluation

10. Project Review - Niche

11. GANNT - Career Timelines

12. Values Evaluations

13. Draft S1 Essay

14. Draft S2 No Voiceover

15. Appendices

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This week's focus is on reviewing project and feedback from WB0300 and WB03001

Beginning the process of Reviewing Reflecting & Refining my Project Proposal in preparation for delivering this Final Major Project.

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Contents page for navigation

1. FINAL MAJOR PROJECT

2. PROJECT DEVELOPMENT

3. BUSINESS DEVELOPMENT

4. TRACK DEVELOPMENT

5. BRAND & WEB DEVELOPMENT

6. RELATIONSHIPS DEVELOPMENT

7. PERSONAL DEVELOPMENT

8. WEEKLY MILESTONES

9. REFERENCES & APPENDICES

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Building on my existing research and project

KEEPING:
#FMP remains the same - creating a Portfolio to showcase my emotionally-driven songs for collaboration with performing artists and sync placement.

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SUMMATIVE Project Proposal Pitchdeck CTH

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CONTENTS

1. SUMMATIVE S1 SUBMISSION

2. SUMMATIVE S2 PITCHDECK

3. PORTFOLIO WEBSITE

4. TRACK 1 - SUNDAY AFTER YOU

5. TRACK 2 - BEAUTIFUL DEATH

6. TRACK 3 - SOMETIMES

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CONTENTS

1. WB0300 Project Proposal

2. Project Review - Project

3. Project Review - Brand

4. GANTT - Project Timelines

5. SMART GOALS

6. SWOT

7. Formative Submission S1

8. Formative Submission S2

9. Project Evaluation

10. Project Review - Niche

11. GANNT - Career Timelines

12. Values Evaluations

13. Draft S1 Essay

14. Draft S2 No Voiceover

15. Appendices

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Contents

1. Safeguarding my Business

2. Limited Company Model

3. Finance & Budget Review

4. Sustainability Mindmap

5. Business Model Canvas

6. Limited Company Name

7. Limited Company Hierarchy

8. Sustainability Policy

9. Sustainability Action Plan

10. Revised Budget

11. Business Innovation

12. Final Business Plan

13. Appendices

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Contents

1. Minute of Music Reflection

2. My Music Workflow

3. Track 1 - Lyrics

4. Track 1 - DEMO

5. Track 1 - MIX

6. Track 2 Collaboration

7. Track 2 Split Sheet

8. Track 2 Lyrics

9. Track 3 Lyrics

10. Track 3 DEMO

11. Track 3 PRODUCTION

12. MUSE Songwriting

13. MUSE - Idea to Demo

14. Songwriting Opportunity

15. DISCO Playlist

16. Appendices & Future Tracks

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Contents

1. Brand Updates

2. Creating my Brand

3. Mood Boards

4. Website Start

5. Brand Prism

6. Brand Developing

7. Sonic Brand

8. Website Issues

9. Core Values

10. Website Development

11. Website Screenshots

12. Website EPK Copy

13. Instagram

14. Logo

15. Moving Imagery

16. Brand Style Guide

17. Website Published

18. Appendices

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Contents

1. Networking Review

2. Networking Goals

3. Relationship Database

4. Competition Matrix

5. Sync Competition Research

6. Sync Case Study

7. Peer Collaboration

8. Study Collaboration

9. DISCO Music Management

10. Relationship & Networking Strategy

11. Appendices

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Contents

1. Personal Development Plan

2. Practice - Piano

3. Practice - Drums

4. Practice - Songwriting

5. Opportunity - Festival

6. Opportunity - Songwriting

7. Research - Ongoing Education

8. Development - Study Skills

9. Curriculum Vitae CV

10. Appendices

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Contents

1. Project Review Task

2. Project Review Reflection

3. Safeguarding Task

4. Licence v Royalty Task

5. Personal Reflection

6. Commercial Model Task

7. Competition Matrix Task

8. Brand Reflection

9. Sustainability Task

10. Networking Strategy Reflect

11. Collaboration Task

12. Website Issues Reflect

13. Finance Task

14. Best Practices Task

15. Track & Stress Reflect

16. Final Reflection

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My One Drive Index of All FMP evidence and progress

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Documenting the development of my Music Business including finance, legal and industry considerati

1. Safeguarding my Business

2. Limited Company Model

3. Finance & Budget Review

4. Sustainability Mindmap

5. Business Model Canvas

6. Limited Company Name

7. Limited Company Hierarchy

8. Sustainability Policy

9. Sustainability Action Plan

10. Revised Budget

11. Business Innovation

12. Final Business Plan

13. Appendices

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This weeks task was researching and compiling a list of the Safeguarding considerations for my music.

Copyright for my Music as songwriter

Royalties via PRS

Split Sheets and Agreements, signed and dated so no disputes

Metadata to protect my music and be found on Music catalogs

These are the key safeguarding areas for my music as a collaborative songwriters and songwriter for sync.

Actions: Create Split Split Sheet Template, Register with PRS, find solutions for clearance and metadata

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My project is quite broad and may be too much to deliver on time. I've reviewed this (attached) and reflected on this.

More focus on Relationship Building because I need to work with industry experts to be successful with this

Extended Timeline for Tracks because this is a career beyond the project deadline

Considering niching my music to be more specific than "songwriter"

NOW CHANGING:
Extension of the timeliness, track numbers and my workflow to make the Project achievable and deliverable.

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Documenting my Personal development  as a musician, songwriter, artist and my music career

1. Personal Development Plan

2. Practice - Piano

3. Practice - Drums

4. Practice - Songwriting

5. Opportunity - Festival

6. Opportunity - Songwriting

7. Research - Ongoing Education

8. Development - Study Skills

9. Curriculum Vitae CV

10. Appendices

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My initial branding centred around Earthy tones, greens, greys and golds.

However on Instagram it is completely different as I'm mostly videoing real-life piano in my studio (which is Blue)

Brand consistency is important (Frost, 2025) so I need my website and Instagram to be inline with my brand and artist persona.

There are strong arguments for niching in any business (Brunson, 2019) yet my initial brand doesn't state clearly what niche I'm in.

So for these reasons I'm reviewing my branding and building a review and re-plan into my timeline

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A list of the Safeguarding considerations for my music.

Copyright for my Music as songwriter

Royalties via PRS

Split Sheets and Agreements, signed and dated so no disputes

Metadata to protect my music and be found on Music catalogs

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I've reflected and amended my Timelines because:

I initially planned to complete 5 tracks but:

I recognise this was over-zealous and is not Sustainable or Achievable

I am extending the timeline into my longer term career.

I want to be flexible about which Tracks I produce by when considering the commercial need for income & networking strategy

For these reasons I now plan to have fully completed 3 tracks and be well on the way in producing the 4th with a selection of Demoes and Sketches by SUMMATIVE

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I've opted for LTD company as in balance it offers:

The greatest safeguarding & protection as I'm planning on collaboration and music is subject to litigation this is a sensible safeguard

My sustainability includes leaving a legacy for my children and this can be done more easily via a ltd company

I believe Finances should be Ethical and a ltd company I can choose ethical banking, pension and transparent tax

I'm running two sole trader companies and it makes efficient sense to do both under one "holding company"

The downsides are the additional tax paperwork and slightly higher costs but in balance this is still the model that best fits what's important to me

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I used my Minute of Music project to create high volumes of tracks last module for feedback, research & personal development. It forced me to speed up & solidify my Music Creation Workflow and forms the basis of my #FMP

This has increased my songwriting & production decision making. Recording is still a challenge.

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My initial Budget set out in WB0300 hasn't yet changed much as I factored in Mixing and Mastering, Song Camps, Memberships, Plugins and business start up costs.

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Following an Artist Persona article (Cassidy, 2025) I leant into my physical and personal attributes selecting blue eyes, curly hair, honest, sensitive.

I have continued this Innovation by developing a clearer Niche for my music around Melancholy music, minor keys, music to feel moved by - and the colours associated with these feelings are blues, purples and darker tones.

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Pink Green Color Palette Inspiration Instagram Post

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From Songwriting to Catalog & Registration

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I've developed my own music creation workflow. At each stage I record/bounce that version and have built in a feedback loop including myself & peers

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My lessons from going through this brand building process are

Focus on building a Business (Frost 2025)

Focus on you, your personality, your uniqueness

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Brand work process with Cassidy at Dedicate your Life to Mus

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I bounce out track iterations in line with my Music Workflow and store in a folder in One Drive so I can capture development at different stages.

This track is now into Production phase.

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PRS - royalties for songwriters

PPL - payment for performers

Sync - one off licence to use song

Sync Licencing becoming the biggest proportion of income payments for musicians. [Chris SD, 2023]

'Register. Royalties are like creating future Passive Income!' (Rory Taylor, 2025) Waterbear Module

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ACTIONS: Scale back and prioritise personal development areas

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Initial ideas on how to keep me, my business, my music studio and career sustainable and in line with my Values.

Things that are important to me:

Fair and Sustainable usage so consider whether AI is too consuming for my business

Honestly, fairness and ethics with people I collaborate with, suppliers and my music itself

Ethics with finance and funding

Building a sustainable community and network so my business supports me, my family and as a legacy for them

Doing the right thing

-

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Based on my case studies Jamie (Sellars, 2025) I've structured my business to focus on relationships in the music industry and collaborate with high quality.

My second case study Carl (Henrik-Wahl , 2025) shared that writing with Artists and focussing on getting them to release in quantity for diversification of income was key, as was multiple revenue streams eg Streams and Licences.

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This weeks tasks was to complete relevant commercial models. I felt a Business Model Canvas was relevant as I am creating a business

Business Model Canvas

This exercise helped me identify that my networking and key audience are not the end music listeners but those in between, the music supervisors, producers & performing artists and therefore a Relationship Strategy would be more important for me than a Social Media plan

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On a Sunday After You - FINALISED LYRICS

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I have developed this to Demo and then asked for feedback in the same manner I researched the tracks selected for my Dissertation (WB0301) using the Geneva emotion wheel.

Owen & Korel tutor feedback.

Debs, Francis and Vicky peer feedback

Based on feedback, emotional responses and self reflections the Next Steps:
Develop String/Cello texture/counter melody
Revisit Snare sound
Improve Lyric scanning in verse 2

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Networking & Relationship Review L04, L05

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Networking & Relationship Review L04, L05

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Having begun to develop my networking in WB0300 I reflected on what was still appropriate and what needed to change.

I used the Stop, Start, Continue & Improve Framework (L04) to help me identify that I was ignoring this list and therefore not actively networking in a consistent manner.

Next Steps: Research Contact/Networking strategies and methods & revise strategic network plan

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Our 2nd successful MUSE songwriting session integrating our DAWs and sharing STEMS to complete the lyrics and vocals for SOMETIMES

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Collaborative Recording in MUSE (L05, L06)

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Collaborative Recording in MUSE (L05, L06)

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I want to prioritise time developing music, business & sustainable career plans as my #FMP

For this reason I am scaling back on some of my personal development until after August when I'll have more time and just covering minimal practice time on key areas

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Initial Network & Collaboration Strategy

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I drafted in WB0300 and am developing as part of my #FMP.

My network goals are to:

Expand my network of Performing Artists

Find Mixing engineers

Connect with Music Supervisors to achieve sync placement

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I've joined a couple of song camps and online training days recently from each I made contacts with new performing artists and producers.

This reassures me that this strategy of learn, reciprocity and build relationships will be a strong model for me and my FMP.

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Relationship Database Snapshot 17th June 2025

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I've looked at Competitors who have a similar aesthetic (melancholy) and had success in releasing and sync including Enya, Phoebe Bridger's but also David O'Dowda and Agnes Obel.

All have a highly distinctive sonic sound that aligns with their persona

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Having completed this weeks task I can see how I also need a clearly defined Sound that has to align with my persona, even as a songwriter for others.

COMPETITION MATRIX

ACTIONS: Complete more research and work on my brand, personality and sound and values

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I play most days and use this as my main songwriting instrument - often focussing on creating the melody and pairing it with chords that add the feeling i want and a lot of movement.

I've had to scale back this module so mainly focused on songwriting, improvisation and learning the pieces for my community piano groups.

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I took up Drum Lessons in September 2024 as I really struggled with my overall timing and rhythm in piano and vocals and also wanted to understand how to write for drums in my songs. It has also been a surprise boost for my mental health as it gives my active mind somethin to really focus on.

I can hear the impact this has had, in particular in my piano timing and, although straightforward, I've written all the drum tracks from scratch in my Portfolio tracks.

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Visitors password (until published) VktvUqiUBv

After research in WB0300 I opted for Bandzoogle and began the free trial for 30 days.

This gives me time to:

develop my branding

learn how to use the software

once upgraded I plan to transfer my own domain name to the website

this will be the place I host my music and share my bio as a songwriter/collaborator

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If you’re the site owner, you can login here. Your password is listed on your dashboard.

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To lean into ME starting with my Values, personality and nice.  What and Who am I as a Songwriter, Artist & Brand

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Originally composed and demoed for Your Sound module but now being developed for Portfolio.

Justification for Portfolio Selection:
Based on my WB0301 Dissertation research and Track analysis into melancholy music this hits
Minor Key, Slower Tempo (108) Lyrical theme of Love and Loss and Family.

Sonic Branding:
Piano, multi layer vocals and strings.

Re=recording the piano and vocal performance and re-arranging the strings but using the original composition and lyrics.

Programme notes attached.

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According to Kapferer’s brand prism model a successful brand has these 6 elements (Lombard, 2018)

Physique - Personality - Culture - Relationship - Self-image - Reflection

Building on my earlier Brand work around being authentic to me and my music I've used this model to further develop it.

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March 2025 I began The Artists Way (Cameron, 1991) o focus on building a daily writing habit as part of Consistency in Creativity (Chu, 2019)

This has been a key development areas for me for self belief, creativity, awareness of my anxiety, working on my inner critic and learning to love my own sound and style.

It has helped me write lyrics more freely and communicate my thoughts and ideas as well as reflect and evaluate.

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Based on initial research into my sound, my persona, my values (Sinek, 2017) feedback from my audience and an innovative idea to niche my music (Brunson, 2019) and character (Cassidy, 2025) into my brand.

Keeping: Movement, Natural, Authentic, Melancholy, Water
Losing: Veils/hidden faces, earth tones, overly neutral
Adding: Blues, Authentic brand based on my personality, traits and type of music

and thats is why....

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S1 SUMMATIVE Portfolio Evidence WB0302 CTH FINAL

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Festival Volunteer Opportunity (L06, L02)

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Festival Volunteer Opportunity (L06, L02)

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I volunteered at a Norwegian Rock Festival working 4 days on Merchandise stall with other students from Waterbear. This work experience will form part of my Music CV.

What I learned was:

The importance of Merchandise for Fans

What Fans love and dont like in Merch.

Need for clear identifiable artist persona for audience to identify with

The phenomenal volume of merchandise for a festival

The logistics of getting it there and sold for both Fans for the Artists.

The importance of chatting with Fans when serving them; they have their own personal Love Stories with their Artists and want to share.

The importance of supporting, encouraging and helping each other out as a collaborative team

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I sent my rough mix to Paddy at Goosewing to Collaborate on the Mix and Mastering.

Using reference tracks Dorian by Agnes Obel and Gravity by Sara Bareilles as both had vocal, piano and either strings or percussion.

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I was over the moon to be selected for this opportunity with Lamar in Sheffield 29th July 2025

We had such a positive experience and learned so much about

Focus on the Melody, if you cant hum it no-one can sign it.

Take time to bond/connect

Let something go if it doesn't spark

And that we tangibly "feel" the energy shift when something does

Collaborating in this group was supportive, positive and fun.

We all had something shared but also different

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This weeks task was to start thinking about how we would build sustainability into this project.  I had a lot of ideas already so felt a Mind Map was the best place to start and then build out an Evaluation, Policy & Action Plan from there.

Sustainability Mind Map

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I am looking for "something" that will help hold me accountable to ongoing development. I'm considering Masters programmes, music mentorship, development and maybe more focus on Media/Film music or research into Music & Emotion.

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Having confirmed my rationale for setting up a Limited Company I researched possible names and checked availability.

Inline with my Artist Persona of Catherine-Jayne

A name I could run both parts of my self-employment through (Finance and Music)

One that was available and safeguarded by not being in breach of trademarks, other brands

Website URL was also available

By not adding the word 'Music' I could keep the finance part relevant and using the hyphen between names matched my persona and clarified it wasn't a surname

For all these reasons I chose to register my company name as Catherine-Jayne Ltd.  Both company and website names were available.

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I'm planning to have one limited company as a holding company for both of my personal skillsets

1 trading as Catherine Jayne Music

1 trading as my existing financial coaching business.

Both brands completely separated but with shared services, ethics, personnel and values

This will reduce duplicity of accounts, ease of tax and more sustainable to manage long term

Also provides clarity for audience and doesn't mix the two businesses up

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AI servers produce electronic waste. They are large consumers of water, which is becoming scarce in many places. They rely on critical minerals and rare elements, which are often mined unsustainably (UNEP, 2024)

I have actively decided to avoid all AI in my creative process as I can not justify the usage of water and environmental damage for my "creative spark"

1 Bottle of water to generate 100 words is unacceptable and totally unsustainable.

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Demo of Track 3 - Beautiful Death (Perseids) 🎹

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Re-recorded Keys

Re-recorded main vocal

BBC Symphony plugin and Reverb are making CPU usage high

Next steps:

Re-record Vocal Harmnies and Double track

Vocal comping

Arrange and Record Cello (BBC Spitfire plugin)

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In this demo of Clax 3, I discuss the integration of MIDI keys, specifically using the track from Frozen, which we found to be quite CPU-intensive. I wanted to showcase how the new features can enhance our workflow and improve performance. Please take a look at the demo and let me know your thoughts on the MIDI implementation. Your feedback will be invaluable as we move forward.

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To make it more SUSTANABLE and ACHIEVABLE - Niche in Media as well as Music and target specific contacts

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Free write on my thoughts about my music brand

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I planned to use Bandzoogle for my website design but found it to be awkward and not intuitive. It looked amateur, clunky and by the time my free trial was up I hadn't succeeded.

GIBBS REFLECTION

ACTION: Accept the loss of time and energy and begin again

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I abandoned Bandzoogle. I spoke to my Brother Simon, an App Developer, who recommender using NextJS so I didn't have to research and trial and error again.  He set up a Template for me showed me how to modify based on my brand.

Selected the hobby "Free Forever" plan

Transferred my website catherinejaynemusic via 123reg

Used a Portfolio Template as a start point

Email forwarded to personal email address

Can embed code from other sites eg Disco and Calendly

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Initial NeXTJS portfolio website using stock image and template.  Will apply style guide colour codes, fonts, imagery and "rain on glass" video overlay.  All being created in CANVA.

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Moved this to Production Workflow now i've re-recorded and completed the arrangement.

Working on Gain

Balancing Tracks

Panning

Initial EQ (sub 100 and problem areas)

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Who am I?

I am a songwriter specializing in melancholy music, reflective lyrics with piano-led emotive melodies

What's Next?

Once my FMP is complete I want to continue developing my songwriting skills and artist sound, in particular my voice. I'm looking for suitable courses where this development, accountability, confidence and skill building could be provided.

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My evaluations and decisions on key moments in the project development.

Using Criteria like Relevance, Sustainability & Efficiency alongside my Values.

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Based on a Masterclass with Tom Harrison (Composer) I shared my plan t0 niche in Melancholy Music - he suggested I also Niche in Media Type.

As a result I plan to:

Revisit my Track Analysis

Review my Competitor Matrix

Identify which Media (films, indies, rom-com, true story) my music is more aligned with

Identify THE relevant contacts in those specific Niches for my Relationship Building

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My Values Hierarchy for Evaluation, Sustainability & Project Decisions

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Developing my Core Values hierarchy has been key to underpinning my evaluations, decision making, policy writing and also niching, songwriting and my music.

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My Values Hierarchy for Evaluation, Sustainability & Project Decisions

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Catherine Jayne Music Website / EPK / Portfolio

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I love collaborating and had the opportunity to do this at the MA residential, weekly at Songwriting Spark and am collaborating in this Project on track creation and mixing as well as working with other Peers collaborating with them for theirs.

- Need a SHARED GOAL

- Need all SKILLS covered

- Need a variety of characters/roles

- Need to LISTEN and TRUST others

- Advocate for the SONG

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I’m using my website as my electronic press kit and a place to demo my unreleased music.

I’ve drafted out initial ideas for this EPk/Website as text copy whilst I continue building my branded website to support it.

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I began drafting my Business Plan.

Began this using Click-up as an Innovative solution as I've found using it for my Kanban and Gannt charts and Action List has worked well and helped me stay on Track of tasks and my overall project.

Completed in a XERO accounts Business Plan Template

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Using for video Piano Improvs and Social Proof and beginning to grow a network.

This is not my current marketing strategy and is on my timeline for developing later. But I wanted my brand to visual and style to be supported here too

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Tom Harrison

Learned this

Because of this...

I did this or didnt do that

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Collaborations: Francis, Paddy and I - I LOVE these two

We have worked together on SOMETIMES for my portfolio but also on Boycott Tyskie for Francis's portfolio and also I'e worked with Paddy on the Mixes of my 3 tracks

We've worked in Zoom, in Person, ON Muse, ON Teams, Over email and Shared Drives.

This is one of my ideal collaboration "pods" as we are all creative, all positive, all encouraging and all talented in our own areas as well as having a cross over into each others.

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At the start of this module Deb Lord and I agreed to be each others accountability study buddies and this has been a positive for us both and something we hope to continue beyond this degree.

We met online bi weekly with a pre planned agenda

We shared the session equally to support the other in the way they needed

We have opposite skill sets in terms of writing/production but shared values and goals

We are both supportive, encouraging, honest and practical and this gave us both something we needed

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DISCO accepted my application for a Music Catalog account.

1. Based on last modules research this catalog is well respected and used by Music Supervisors

2. Offers detailed Meta data and lyric searching

3. Offers watermarking of music

4. Provides me a logical well laid out place to manage my music

5. Uses my Artist persona name which matches my Ltd Company, Website, Instagram "Catherine Jayne" Music.

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Canva had a font almost identical to my handwriting so in the spirit of an authentic brand that reflects my moody, flowing and natural music, I've opted for a logo based on my name, my handwriting and my persona.

I shared 4 variations on Instagram and asked for votes and this one and its reverse on dark blue were clear favourites

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I've worked with Paddy from Goosewing Sounds on the Mix for this track.

I wanted to be more hands on with this Mix so provided track notes as well as reference tracks and Enya as one of my influences.

A combination of ethereal vocals and grounded cello tones to support the tracks theme of life and death

To retain the emotional feeling and movement/swells of emotion

the tones and space to support the duality of heaven v earth, dawn v night, death v life, love v loss

Paddy updated me with videos of the mix and rationale for reverb, EQ and compression choices and micro-delays for my input and feedback as we went along.

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Collaboration Video Paddy and Catherine - Track 3

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Application submitted to Companies House for my Company "Catherine Jaye Ltd"

Myself as Director and Shareholder

My Children as Shareholders as per my sustainability plan and desire to use my music positively to support my family.

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I've taken the idea of representing Melancholy through Rain on a Window and overlaid moving raindrops over images that represent my music or sound.

I designed these in Canva belnding MP4s and with images of poeple, piano, naturalscapes then downloaded as a GIF to maintain the movement of the water drops.

I plan to use this style throughout my website and as thumbnails for my music tracks.

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FINAL Brand Style Guide  - Catherine Jayne Music

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To ensure consistency of my look, feel and tone I completed a Brand Style Guide.  This means future work, images for tracks, amends to my website have a cohesive font, colour, tone and style .