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International applicants who applied for London campus

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International applicants who applied for London campus

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parents of perspective students in SE Asia

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parents of perspective students in SE Asia

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International students currently studying in UK

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International students currently studying in UK

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Teachers and School/college careers advisors

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Teachers and School/college careers advisors

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Our current UG student studying on Bham campus

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Our current UG student studying on Bham campus

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@aston - online promotion of power skills using social media, perhaps combined with offline activities in schools

international students in the UK, unique challenges of this group, power skills road show, student events specifically for international students,

open day type event for international students to promote power skills to this group.

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For all our Aston London applicants

10k to spend on content (video etc) selling them on the location, the experience, the amazing programmes

Helps them feel part of Aston before they arrive. Meet their fellow students. Start chats. Ask questions.

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Free interactive online course for parents of prospective students.

They can complete short virtual modules and will be assessed via end of module quizzes. Following successful completion they will receive a digital certificate/badge accredited by Aston University which can benefit them when applying for jobs / in their own life.

Promoted via all channels (website; enquirer/applicant emails; on campus events; schools)

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Aston passport: stamp design for passports

Student videos of power skills - inspiring stories that would link to the power skills

Level up CPD conference for agents - teach them the power skills so they can see it in action

An interactive global map that pins where out successful students have been - “this is where our power skills can take you”

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Power Skills for your Personal Statement

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Power Skills for your Personal Statement

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Online app/programme for school pupils to put power skills on their CV. Certificate/qualification at the end e.g. Applied AI

Can also be used for lead capture

Roadshow for the app to boost engagement

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1. Alumni Engagement

2. Indian Influencers to visit the campus to produce videos of students day and life

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Power skills one week crash course and 24 hour Hackathon

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Power skills one week crash course and 24 hour Hackathon

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Advertise. Engage. Escape.

A one week power skills crash course followed by a 24 hour Hackathon to build a business...

Innovate.

B

Budget:

3500 advertise and deliver

3000 Top award

1750 x 2 Two runner ups

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Chinese PR campaign featuring current Chinese students 

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Chinese PR campaign featuring current Chinese students 

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Promoting power skills with the key benefits for international students.

Why Birmingham? the benefits and safety of campus.

Makes sure it is written by a Chinese national as this is really important for students and our credibility

Focus on Chinese cities where Rankings will help influence potential students

make sure content is authentic

Target business and marketing courses in communications.

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WE will never be the same again

Aston connection creating brand ambassadors across the globe to promote the aston experience to peers and offspring

Digital campaign to share their story

Look at how we've changed

Pass it on

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The campaign celebrates the transformative impact of Aston University on its international alumni, using personal stories and visual storytelling through ‘then and now’ photos. It encourages engagement, nostalgia, and a sense of community, driving alumni to reconnect via the Aston for Life platform.

Content Themes:

"I will never be the same again" – Individual alumni share their personal stories of transformation, with a focus on career growth, personal development, and global opportunities.

"We will never be the same again" – Groups of friends, societies, or classmates reflect on how Aston shaped their journeys together.

"You will never be the same again" – A message to prospective and current students, showing how Aston has changed lives and will continue to do so.

Key Visuals & Engagement Tactics:

#AstonTransformed Photo Challenge: Alumni post a side-by-side ‘then and now’ photo with a caption reflecting on their transformation.

Short-Form Videos: Quick interviews with alumni sharing their ‘never the same again’ moments.

Campus Evolution Features: Aston’s growth over the years, showcasing old and new campus images.

Competition Element:

Alumni who share their #AstonTransformed stories enter a draw to win:

A VIP invite to an Aston Alumni event.

A feature on the Aston for Life website and social media.

Exclusive Aston University merchandise.

Call to Action:

Drive traffic to the Aston for Life alumni pages where alumni can:

Reconnect with old classmates.

Explore networking and career opportunities.

Share their full ‘never the same again’ stories.

This campaign taps into nostalgia, pride, and community spirit, reinforcing Aston University’s lasting impact.

Activities could include:

1. Interactive "Then & Now" AR Experience. Use Augmented Reality (AR) to let alumni overlay their "then" photos onto current Aston campus locations via Instagram or Snapchat filters.

2. Digital Memory Wall & Live Storytelling Build an interactive digital memory wall where alumni can upload their 'Then & Now' photos and stories.

3. Host "Live Alumni Story Sessions" on LinkedIn, where alumni take over Aston’s page to share career lessons.

4. Aston Time Capsule Video. Have alumni submit short clips about their Aston memories and life changes.

5. Personalized Video Replies from Aston. Faculty & Alumni Leaders. Alumni share their story, and Aston faculty or notable alumni send a personalized video response (e.g., “Great to see how you’ve grown, here’s what’s happening at Aston now!”).

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Parents of prospective students in South East Asia

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Parents of prospective students in South East Asia

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In-country Hero testimonial ‘feel the dream’

Including parents in a video testimonial with alumni from 5, 10 and 20 years ago - and how they’ve used power skills in their careers

Parents to talk about how power skills have contributed to their households

AI versions of alumni as ‘babies’ talking to their ‘parents’ about what they want to be when they’re older - then explaining how they achieved their dreams