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Should be genre specific in terms of the colours, font and imagery

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The digipak should be desirable to own as a physical copy of an artist's music

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Ensures loyalty to the consumer as they not only buy a physical copy of the artist's work, but also posters of the artist inside the digipak.

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To store additional promotional materials (eg: booklets with song lyrics or posters)

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To represent the artist and their star persona. The front of the digipak will have some sort of reflection of the artist and genre as well as a theme or message about the artist's image in general.

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To list the content of the album

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Usually has between 4-6 panels: front cover, back cover, spine and disc impression

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Customised to advertise and promote the artist as well as appeal to their target audience.

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Style of packaging made for compact discs. To protect the disc from damage.