# data[].attributes.body
Entering a new market means having to deal with language and cultural barriers that can seriously affect your performance

# data[].attributes.body
When expanding your business internationally is to study the laws, regulations, and limitations of that country for businesses. Many countries have limitations on what you can import or trade with. Make sure you are not impacted by those limitations.

# data[].attributes.body
We should know the economy and political stability of the country. Research about the historical and current affairs of the country. Observe its economic conditions in the past decade. Check the political risks involved.

# data[].attributes.body
This would be a first step to understand how the economic situation behaves in the selected country and if the product has a production process, this would help to know if it would be better to process it in the country of origin or where the product wants to be exported

# data[].attributes.body
This goes without saying but market research is the first step of planning an international business expansion: evaluate the competition, the possibility of a new entrant. We need to know the market needs

# data[].attributes.body
This would help to know how much it would cost to bring the product to other countries as well as how profitable the proyect would be

# data[].attributes.body
You must adapt your strategy to the characteristics of the local market :
- The offer must meet the expectations of local consumers.
- The communication strategy must respect the cultural codes of the country.
- All materials must be translated into the local language.

# data[].attributes.body
It is important to study the local market and make an market survey :
- The size of the target market
- The competition
- The potential value of the market
- Consumer habits
- Market trends
- Locally available resources

# data[].attributes.body
One of the main keys to expand into international markets is to learn how to read the country you will be working with, and to learn how to use your working tools.