# data[].attributes.headline
Lack of public initiative to give up seat in train/bus

# data[].attributes.subject
Lack of public initiative to give up seat in train/bus

# data[].attributes.body
Pregnant woman (1)

# data[].attributes.headline
People do not notice the early sign of pregnancy - Lack of initiative

# data[].attributes.subject
People do not notice the early sign of pregnancy - Lack of initiative

# data[].attributes.body
Pregnant adult

# data[].attributes.body
Pregnant Women

# data[].attributes.headline
Lack of initiative to give up seats for children

# data[].attributes.subject
Lack of initiative to give up seats for children

# data[].attributes.body
Parents with kids

# data[].attributes.body
temporarily disabled (crunches)

# data[].attributes.headline
no public initiative (refused to help to see bus number

# data[].attributes.subject
no public initiative (refused to help to see bus number

# data[].attributes.body
visually impaired

# data[].attributes.body
Hawker Uncle 1 - Elderly

# data[].attributes.headline
Keeping track of children - Parents with young kids

# data[].attributes.subject
Keeping track of children - Parents with young kids

# data[].attributes.body
Lack specific zones within trains , challenging to keep track of children's presence.

# data[].attributes.headline
lack of public initiative (giving up seats)

# data[].attributes.subject
lack of public initiative (giving up seats)

# data[].attributes.body
Pregnant Women

# data[].attributes.headline
No seats for kids to sit in-less parental control over kids

# data[].attributes.subject
No seats for kids to sit in-less parental control over kids

# data[].attributes.body
(Adults with young kids)

# data[].attributes.headline
Lack of public initiative (Not giving up seats to people in need)

# data[].attributes.subject
Lack of public initiative (Not giving up seats to people in need)

# data[].attributes.body
Partial handicapped

# data[].attributes.body
disabled

# data[].attributes.body
Parent with three children, two older & one young

# data[].attributes.body
visually impaired

# data[].attributes.body
Uncle from market shop

# data[].attributes.body
Visually Impaired

# data[].attributes.body
parents with young kids

# data[].attributes.body
Parent with three young children

# data[].attributes.headline
difficult to move Personal Mobility Device (PMD) in bus

# data[].attributes.subject
difficult to move Personal Mobility Device (PMD) in bus

# data[].attributes.body
disabled

# data[].attributes.headline
Early sign of pregnancy is unnoticed -  people dont give seats

# data[].attributes.subject
Early sign of pregnancy is unnoticed -  people dont give seats

# data[].attributes.body
Pregnant Women

# data[].attributes.body
parents with young kids

# data[].attributes.body
Parent with two very young children

# data[].attributes.body
visually impaired

# data[].attributes.headline
Feel guilty because elderly would give seats instead of the younger generation

# data[].attributes.subject
Feel guilty because elderly would give seats instead of the younger generation

# data[].attributes.body
Pregnant Women

# data[].attributes.body
elderly

# data[].attributes.headline
Occupy too many seats - people sit on one seat and put their things on another seat

# data[].attributes.subject
Occupy too many seats - people sit on one seat and put their things on another seat

# data[].attributes.body
Middle Aged

# data[].attributes.headline
feeling very tired after walking to bus stop / mrt

# data[].attributes.subject
feeling very tired after walking to bus stop / mrt

# data[].attributes.body
elderly

# data[].attributes.headline
Lack of public initiative - Not giving up seats

# data[].attributes.subject
Lack of public initiative - Not giving up seats

# data[].attributes.body
Elderly (60s)

# data[].attributes.headline
keep standing on single deck leading to leg pain

# data[].attributes.subject
keep standing on single deck leading to leg pain

# data[].attributes.body
Middle Aged Person

# data[].attributes.body
Elderly

# data[].attributes.body
parents with young kids

# data[].attributes.body
Elderly

# data[].attributes.headline
Public do not offer seats - difficulty controlling the child when pram is not used

# data[].attributes.subject
Public do not offer seats - difficulty controlling the child when pram is not used

# data[].attributes.body
Parents with young kids

# data[].attributes.headline
difficulty in maneuvering steps on buses

# data[].attributes.subject
difficulty in maneuvering steps on buses

# data[].attributes.body
pregnant women

# data[].attributes.headline
Lack of public initiative - Not giving way to boarding and alighting and not relinquishing seats 

# data[].attributes.subject
Lack of public initiative - Not giving way to boarding and alighting and not relinquishing seats 

# data[].attributes.body
Elderly (early 60s) , injured on crunches

# data[].attributes.headline
Lack of public initiative - Not relinquishing seats

# data[].attributes.subject
Lack of public initiative - Not relinquishing seats

# data[].attributes.body
Housewife, mid 50s, otw home from market; causing disappointment and fear of falling

# data[].attributes.headline
difficult to alight / board bus when using crunches

# data[].attributes.subject
difficult to alight / board bus when using crunches

# data[].attributes.body
temporarily disabled (crunches)

# data[].attributes.body
disabled

# data[].attributes.headline
mrt doors close too fast, hard to push in stroller before it closes

# data[].attributes.subject
mrt doors close too fast, hard to push in stroller before it closes

# data[].attributes.body
parents with young kids

# data[].attributes.headline
Little support facilities (few handles on bus and trains) - fear of falling

# data[].attributes.subject
Little support facilities (few handles on bus and trains) - fear of falling

# data[].attributes.body
last auntie (2 issues)

# data[].attributes.body
middle aged

# data[].attributes.headline
driving skill issues - early 60s elderly with old ailments in right leg

# data[].attributes.subject
driving skill issues - early 60s elderly with old ailments in right leg

# data[].attributes.body
difficult to seek balance during peak period as driver's speed not consistent

# data[].attributes.body
disabled

# data[].attributes.headline
ride is unpleasant, cannot support himself properly in time

# data[].attributes.subject
ride is unpleasant, cannot support himself properly in time

# data[].attributes.body
disabled

# data[].attributes.headline
gap between bus door and bus stop platform (driving skill issue)

# data[].attributes.subject
gap between bus door and bus stop platform (driving skill issue)

# data[].attributes.body
elderly

# data[].attributes.headline
slow driving - stopping at bus stops when no one is alighting (wastes time)

# data[].attributes.subject
slow driving - stopping at bus stops when no one is alighting (wastes time)

# data[].attributes.body
middle aged

# data[].attributes.headline
slow driving - bus stops even when no one is alighting or boarding

# data[].attributes.subject
slow driving - bus stops even when no one is alighting or boarding

# data[].attributes.body
middle aged

# data[].attributes.headline
unfriendly drivers - scolded her for using accessibility board to push the pram up and down the bus

# data[].attributes.subject
unfriendly drivers - scolded her for using accessibility board to push the pram up and down the bus

# data[].attributes.body
parents with young kids

# data[].attributes.body
Brendan = Purple
Vincent = Blue
Jun Ping = Orange
Christy = Red
Grace = Green

# data[].attributes.body
Parent with three young children

# data[].attributes.headline
Overcrowding - No free seats during peak period (i.e 7am - 9:30am)

# data[].attributes.subject
Overcrowding - No free seats during peak period (i.e 7am - 9:30am)

# data[].attributes.body
Last auntie (2 issues)

# data[].attributes.body
Hawker Uncle 1 - Elderly

# data[].attributes.headline
Overcrowding - Lack of seats during early morning

# data[].attributes.subject
Overcrowding - Lack of seats during early morning

# data[].attributes.body
Elderly

# data[].attributes.body
(Elderly with disability)

# data[].attributes.body
pregnant adult

# data[].attributes.body
Middle Aged

# data[].attributes.body
Disabled

# data[].attributes.headline
gap between bus and bus stop too wide, difficult to move the pram, especially when baby is sleeping

# data[].attributes.subject
gap between bus and bus stop too wide, difficult to move the pram, especially when baby is sleeping

# data[].attributes.body
Parents with young kids

# data[].attributes.body
parents with young kids

# data[].attributes.headline
no space for pram during overcrowding, might foll over foot

# data[].attributes.subject
no space for pram during overcrowding, might foll over foot

# data[].attributes.headline
Unable to lock pram in time, results in difficulty controlling the pram when bus moves

# data[].attributes.subject
Unable to lock pram in time, results in difficulty controlling the pram when bus moves

# data[].attributes.body
Parents with young kids

# data[].attributes.body
middle aged

# data[].attributes.body
Hawker Uncle 1 - Elderly

# data[].attributes.body
Middle Aged

# data[].attributes.body
Middle Aged

# data[].attributes.body
Middle Aged

# data[].attributes.body
Elderly

# data[].attributes.headline
overcrowding - afraid of pickpockets on buses

# data[].attributes.subject
overcrowding - afraid of pickpockets on buses

# data[].attributes.body
if incident happens inside bus, pickpocket can just alight and run to secluded area

# data[].attributes.headline
Lack of public initiative - Not giving up seats

# data[].attributes.subject
Lack of public initiative - Not giving up seats

# data[].attributes.body
Pregnant Woman (2) other passengers just ignore.  Disappointed mixed with fear of falling.

# data[].attributes.body
Interviewees with problems:
Interviewees without problems:

# data[].attributes.body
Interviewees with problems:
Interviewees with problems:

# data[].attributes.headline
Not having the habit to homework on public transit

# data[].attributes.subject
Not having the habit to homework on public transit

# data[].attributes.body
Student

# data[].attributes.headline
Does not have habit of rushing work on public transit

# data[].attributes.subject
Does not have habit of rushing work on public transit

# data[].attributes.body
Student

# data[].attributes.headline
Lack of seats during peak hours, stands at the wheelchair area for bus

# data[].attributes.subject
Lack of seats during peak hours, stands at the wheelchair area for bus

# data[].attributes.headline
Lack of seats, not initiative from young people

# data[].attributes.subject
Lack of seats, not initiative from young people

# data[].attributes.body
1. 3 problems remained: Lack of public initiative, overcrowding and aging issues.

2. 3 problems dropped. No existing alternative to address it. (Poor driving skills, cannot keep track of children, inadequate service/infrastructure)

Customer emotion of early adopters:
Mostly upset during the "Riding the bus/mrt" stage. The reason is they cannot locate the seat. Neutral for rest of journey.

HMW statement using 3 problems.

(Overcrowding, lack of public initiative and  aging issues)

Root Cause of 3 problems:

The root cause of the problem is it does not address their needs. The elderly, pregnant woman with young children and people with disabilities need the seat, in order to fulfil individual needs.

Merge 3 problems:

During overcrowding, public don't want to give up seats since it is troublesome. Shows lack of public initiative, affecting the journey of commuter with old age health issues (eg. knee pain).

The 3 scenarios are beyond control of the PG commuters. Will likely face no issues if the situations are within their control.

HMW statement ( Root cause + Merge 3 problems)

How might we address the needs of priority seat users in situations where it is difficult to give up seats?

# data[].attributes.headline
Far walking distance between home and Bus and MRT Interchange

# data[].attributes.subject
Far walking distance between home and Bus and MRT Interchange

# data[].attributes.body
Student

# data[].attributes.body
Student

# data[].attributes.body
Are students bothered by overcrowding since they cannot find a seat in public transport to do homework?

Emotions:

1. Neutral. No space or not a habit. Does not do homework on bus/train.

2. Tired. Peak period overcrowding, no seats, have to stand on long journeys. However, don't mind waiting for next train/bus.

3. Student is worried about waiting for next train and late attendance.

4. Concerned of molestation.

Conclusion:

Younger people have no problems doing homework on public transport. Other problems are not addressable (Eg. Late attendance, molestation).

Root cause:

Younger generation are less accountable for life issues.

Older commuters have more issues compared to younger commuters.

# data[].attributes.headline
crowdedness in mrt, afraid of stolen belongings

# data[].attributes.subject
crowdedness in mrt, afraid of stolen belongings

# data[].attributes.headline
lack of public initiative (giving up seats)

# data[].attributes.subject
lack of public initiative (giving up seats)

# data[].attributes.headline
Is the elderly having more issues than the young students, finding seats on public transport?

# data[].attributes.subject
Is the elderly having more issues than the young students, finding seats on public transport?

# data[].attributes.body
Emotions:

1. Tiring. Overcrowded. No seats, stand for too long. Worsened  back/knee issues. (Majority)

2. Unsafe. Driver related issues. Gap between bus and bus stop platform or sudden braking. Knee pain or got injured.

3. Tiring. Far walking distance between home and interchange, knee pain.

4. Irritated. No public initiative to give up seats.

Conclusion:

Problems centre around health issues and overcrowding. From the elderly alone, we did not find more insightful causes of the problems.Furthermore, there are few existing alternative to address these problems.

Root Cause:

Needs for the seats stem from age. Age leads to knee pain or less balance control, public transport hiccups(lack of seats) are less tolerable.

We should expand the group to include all Priority seat users, to find more insightful causes of the problems.

Risk of changing customer segment:

Time

Lack of interviewee count

# data[].attributes.headline
breakdown of devices / mrt breakdown (technological issue)

# data[].attributes.subject
breakdown of devices / mrt breakdown (technological issue)

# data[].attributes.headline
not many electronic panels displaying bus timings as compared to mrt (technological issue)

# data[].attributes.subject
not many electronic panels displaying bus timings as compared to mrt (technological issue)

# data[].attributes.headline
breaking down of EZ link tapping device (technological issue)

# data[].attributes.subject
breaking down of EZ link tapping device (technological issue)

# data[].attributes.headline
unbalance, bumpy bus rides, poor driving skills

# data[].attributes.subject
unbalance, bumpy bus rides, poor driving skills

# data[].attributes.body
temporarily disabled student (wrist fractured)

# data[].attributes.body
temporarily disabled student (crunches)