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American psychologist who has done major studies in observational learning.

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1. Attention: The observer must watch and pay attention the behavior being modeled.

2. Retention: The observer must remember the behavior well enough to recreate it.

3. Reproduction: The observer must physically recreate the actions they observed in step 1.

4. Reinforcement: The observer's modeled behavior must be rewarded

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Model- the person whose behavior the subject watches and imitates
Modeling- the process of observing and imitating a specific behavior
Modeling requirements: attention, retention, ability to reproduce the behavior, and motivation

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Social learning theory suggests that social behavior is learned by observing and imitating the behavior of others

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Positive and negative reinforcements and punishments

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Positive and negative reinforcements and punishments

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Positive reinforcement increases the target behavior by adding something preferred (good). Positive punishment decreases the target behavior by adding something aversive (bad). Negative reinforcement increases the target behavior by taking away something aversive

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Reinforcement means you are increasing a behavior, and punishment means you are decreasing a behavior.

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Type of learning in which the frequency of a behavior depends on its consequence.

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Watson is famous for having founded classical behaviourism.

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A Russian psychologist who discovered classical conditioning while doing experiments on the digestive system of dogs.

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Unconditioned stimulus- stimulus that causes an automatic response
Unconditioned response- the automatic response
Conditioned stimulus- leaned stimulus
Conditioned response- learned response to a stimulus

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Classical conditioning is a type of learning in which an unconditional stimulus is paired with a neutral stimulus, leading to a conditioned stimulus.