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https://www.canva.com/design/DAFX7E-4QH8/bc8c_ZychM7tXY4MO38ygQ/edit?utm_content=DAFX7E-4QH8&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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Ollie - 27207587
Callum-

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I have Improved on my second infographic adding more clarity about the customer orientated brand strategy whilst additionally improving my references. The whole process has been more time consuming than first imagined and therefore with more time I believe I could of found even more academic references to underpin my writing. I think the best part about my infographics and transcript is the understanding I have for Rolls Royce and there achievements as many of the things I talk about I learnt through an interview with the head of Marketing at Rolls Royce Ben Todd. I think additionally I would of liked to of done further design on my transcript to improve how that looks and delved deeper into environmental sustainability not just economic sustainability on the infographic seeing as Rolls Royce are moving their whole company towards being carbon neutral it plays a much bigger roll in the Rolls Royce brand than I gave justice, this was mentioned by Toby in his peer review.

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Throughout the portfolio, there is a clear and direct understanding of the concepts described within the brief. The application of the in-depth situational analysis to Rolls-Royce includes key terminology with excellent relation to the brand itself with accurate citing and referencing through the Harvard style.  Throughout the areas of the portfolio, there is a consistent and in-depth discussion of the strengths and opportunities the company faces, whilst also paying attention to describing the variety of sectors within the business. The video and transcript do an excellent job of describing the links to environmentalism in terms of the challenges the company faces and the steps they’ve already taken to adapt to the current business climate. The infographics are also effective in displaying the key elements of the marketing mix and those of sustainability for the company. In terms of improvements, perhaps increasing the mention of environmental sustainability within the infographics to help aid the explanations for the way the company remains sustainable not only through economic means but through social endeavours as well. As well as this, ensure that the clarity of sentences throughout the key areas of the portfolio has a good sense of confluence. Overall a very effective analysis and explanation of the key concepts of Rolls Royce.

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Transcript/Video:

The video is well-paced and has visuals that match what Oli is saying. The transcript has a good amount of references that underpin what is being said, I can tell Oli has decided to have fewer points that are critically analyzed rather than many weaker points. It's clear throughout the transcript what point is being made as each paragraph starts with a clear statement. Oli could have stated what analysis tools he was going to use in the introduction to better inform the reader and the use of Pestle would have strengthened his points as he speaks about Rolls Royce's environmental efforts.

Infographic 1:

The infographic covers the 4 Ps well using correct terminology and marketing knowledge, again showing good academic skills by underpinning statements with references. The design was simple and could have matched the theme of Rolls Royce a little more, additionally it doesn’t cover the second part of the question which was to explain how the 4ps fit with the customer-orientated brand strategy.

Infographic 2:

From the get-go the visuals of the second infographic are more creative and match the theme of Rolls Royce, it covers well how Rolls Royce is working towards sustainable business practices by innovation, working with the government etc. My only suggestion would be to include the full question that is being asked so readers know why you are doing the research.

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https://www.canva.com/design/DAFSsGSwzSc/Jm2hpcN40DnnmU9HyfioKQ/edit?utm_content=DAFSsGSwzSc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton