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In terms of individual goals my main purpose is to showcase the importance of a directional vision in company. I would emphasize the focus on being centered in a certain way to make a clear solution for the company. During the meeting I would want to discuss the ideas of either rebranding the company or adjusting the existing product they have to be more competitive in the market. Since I am a member of an Ethical Management department, it is important for me to consider various ethical criteria when it comes to making a decision. For example widely discussed ESG goals and its possible implementations in company. I expect the finance team main concern to be the expenses of further developing ESG management, or the costs of possible ABC Co rebranding, Therefore, the matter of resources is important to be discussed during TFT meeting to ensure that our possible solutions would align with the Finance team accounting and finance reports. Since ABC Co is struggling with the sales and operating profits, it is important as a company to make a solution that will be beneficial both for short term and long term company performances, as the budget we are operating is facing pressure and constrictions. Some of the proposals would be receiving an external financial aid from the banks and governments by showing our intentions and practices already interpreted to fit the ESG goals.

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Revenue diversification because ABC can receive income from various pathways through selling different things, which helps ABC to increase profit. However, it may require further market research because the products or services still need to satisfy customers needs and wants, so that customers are willing to purchase it, which means it may increase the operation cost in short term, but if it met the market needs, then ABC will able to achieve higher sales revenue and earn profit.

Another solution can be to develop customer loyalty, which is quite important to keep their customers so that they purchase products or services more regularly, leading to maintaining the sales. Therefore, it reduces the risk that ABC will go into insolvency. Especially ABC should emphasize that all the products or services in ABC are eco-friendly so that it can raise customers awareness and create a positive image to the public, which means it can attract potential investors to invest money in ABC, increase the capital by using internal sources of finance instead of using bank loans.

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Kan-Temir’s solution

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Meeting Date: 2025.03.18

Time: 12:00

Members

1. 유가이 루슬란

2. 임준규

3. KANTEMIR

4. Paul Robert Borromeo Tammerstrand

5. 티안 콘스탄틴

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As part of TFT, my main goal is to make global supply chains better by pushing for ethical and sustainable practices. For me, it’s about learning more about sustainability and doing work that helps people and the planet. For my team, it’s about making sure we can track where products come from and source them responsibly. For the company, it’s about hitting sustainability goals and reducing harm to the environment and workers. On a bigger scale, I want to help create fair jobs, protect nature, and support communities. It’s all about doing good while still running a successful business.

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Reference in a discussion for Future TFT

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Reference in a discussion for Future TFT

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You don’t have ESG on one side and financial factors on the other. The reality is that ESG is a financial factor—a financial factor that I see resulting in risk mitigation, better financial performance and long-term sustainability. All institutions, especially those with fiduciary responsibility, must have sustainability embedded into their organization. Environmental sustainability practices, positive employee culture and strong corporate governance are undeniably competitive advantages and just smart governance.

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Experienced CEO and founder of How Women Lead, venture capitalist and sought-after speaker on female entrepreneurship.
With the Supreme Court ruling regarding college admissions in 2023, ESG (environmental, social and corporate governance) has been all over the news and state courtrooms. If you read the news, you would think ESG is dead. I'd like to look at what is really happening. In October, CNN reported that ESG investing was " dying on Wall Street." By December, Gallup polls showed 41% of U.S. adults favored using ESG and financial factors in investing. 41% in favor doesn't sound dead to me. In fact, there is mounting evidence showing that ESG is very much alive.

In 2023, over 156 anti-ESG bills were introduced. Many, like those in Florida and New Hampshire, were introduced under the idea that ESG detracts from business and results in lower returns. From my perspective, there is unequivocal evidence showing that aligning operations along these measures improves corporate performance, brand impression and customer relationships.

More importantly, I want to point out how positioning ESG and financial pursuits as separate measures raises a false dichotomy. You don't have ESG on one side and financial factors on the other. The reality is that ESG is a financial factor-a financial factor that I see resulting in risk mitigation, better financial performance and long-term sustainability. All institutions, especially those with fiduciary responsibility, must have sustainability embedded into their organization. Environmental sustainability practices, positive employee culture and strong corporate governance are undeniably competitive advantages and just smart governance.

Take gender equity and leadership diversity-popular social goals. Hypatia Capital index tracking women CEOs has quarterly total returns that have outperformed the S&P 500 TR USD. Mark Cuban, famous for his involvement in Shark Tank, is unabashed about pointing out that he loves investing in women founders because as he says, it makes companies more profitable. Even investors feel that implementing corporate social responsibility programs increases profits. These aren't just anecdotal reports; they're business people making smart investments. Plus, research backs up these claims.

So what is the definitive research showing?

Brand Image And Customer Relationships

One of the first ways ESG efforts positively affect the bottom line is by shaping the customer image of the company's brand. Recent research showed that a company's credibility, brand image and perceived quality all increase when it pursues social and governance initiatives. Taking it a step further, it also showed a commensurate increase in customers' intention to purchase. In fact, 78% of consumers want to purchase from environmentally friendly companies. In short,increasing environmental, social and governance measures directly encourages consumers to purchase.

The benefits don't stop there. The same brand perception factors that create first-time customers also lead to loyalty over time. When consumers recognize ESG practices, they feel more satisfied with the company as a whole. One study across multiple retail consumer brands showed that next-year sales go up by 9.2% when a company improves environmental and social initiatives.

Consumers aren't just more willing to purchase brands with good ESG reputations, they are also willing to spend more. Companies that are deemed to have good ESG initiatives in consumers' minds can command a premium for their goods. Imagine having almost half of a company's customers willing to pay 59% more. The impact on the bottom line would be noticeable.

Questions Shareholders Should Be Asking:

Remember that communication with customers is a key component to bottom-line benefits from ESG initiatives. Shareholders can make sure leadership is not only practicing sustainability, diversity and good governance but being transparent about it as well. Here is what I think you should be asking as a shareholder:

1. Do we have initiatives targeting each aspect of ESG and is it embedded throughout the company?

2. If yes, are our consumers informed of these initiatives so we can earn brand loyalty and benefit?

3. Are certain markets being left out? Could strategically sharing our ESG efforts increase consumer purchasing in those markets?

These are questions companies should be able to answer. So, ask them at the next shareholders' meeting.

ESG And Enterprise Value Creation

Companies are recognizing that social capital, human capital and risk management are essential drivers of value creation. In 2020, S&P companies reported that 90% of their assets were intangible. This marks a big shift in reporting over the last 50 years.

So, how does this relate to ESG? In simpler terms, human capital is a company's employees. Data shows that employees are highly motivated by ESG efforts. Not only are potential employees 67% more likely to apply to environmentally sustainable companies, but they are also 68% more likely to accept the position if offered. This means that environmental initiatives could play a large role in a company's hiring and retention strategy. An interesting tidbit is that almost one-third of employees who did make a jump to an environmentally friendly company were willing to take a pay cut to do so.

Questions Shareholders Should Be Asking:

Understanding how your company values human capital in its intangible assets and value creation is key. Here is what I think you should be asking as a shareholder:

1. How is your company calculating value created by human capital?

2. Is your company tracking how its environmental efforts help attract top talent?

3. Is top talent being lost to competitors who are more environmentally or employee-friendly?

4. How do current employees feel about the company's ESG efforts?

Ultimately, employees drive value. Understanding how your current and prospective employees are responding to ESG efforts is key to managing human capital risks.

ESG initiatives are more than just companies trying to garner good feelings or even do the right thing, although they are both. ESG efforts critically impact consumer and employee behavior in ways that matter on P&L statements and, in return, value to investors. As shareholders, asking the companies you invest in directly about their ESG efforts will benefit you and others.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

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The ESG Debate: What Does Data Show For Shareholders?

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ESG initiatives are more than just companies trying to garner good feelings or even do the right thing.

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General boundary of the solution (Final)

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General boundary of the solution (Final)

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In terms of implementing ESG strategy within our team the main purpose is to showcase the importance of a directional vision in the company. We are emphasising the restructuring of the company under these circumstances, for instance, direct creating of a ESG committee that would be responsible for managing the problems of ESG (it will run reporting, or, simply saying, ESG accounting within the company). Then, the option of running company’s marketing campaign auspices of ESG in order to demonstrate our main point concerning the problem, convince customers (also trying to avoid the green washing is vital under this policy). We are also hoping to improve customer loyalty, as it will decrease insolvency of ESG initiative in our company. By creating a customer awareness and positive image to the public, which means it may attract potential investors to invest money in ABC Co., by using internal sources of finance instead of banking loans.

At the end, we will strive to push sustainability practises. It will provide a potentially positive corporate reputation. As a result, it will probably act as a bridge between ESG efforts and value, with corporate reputation varying across industries.

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Throughout the meeting our team decided to find the best extracts and ideas from our individual solutions. The first challenge we faced is that some of the team members went for the revenue diversification, whereas others wanted to play safe and implement ESGs into the original product - cooking ware. However, after discussion we decided to make a common solution, which is to restructuring the company, despite the hard circumstances. Even though we may face the struggles in the beginning our main focus is to improve customer loyalty, which in turn may attract more investors for ABC Co