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Example image: if this guy recommend me the most useful tool I will 100% trust him

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[Define in our own words]: To make the speaker authoritative and the supportive materials/evidences credible.

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Pathos is used to persuade someone using emotions. For example, animals are going extinct because of global warming.

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Menu Dairy inviting Chinese Olympic athletes to film their milk advertisement to show the high nutrition of their milk

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蒙牛奥运：用一支广告，官宣两种身份 | 来自tvcbook

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全球海量创意作品资源,广告,宣传片,微电影,导演作品,来自国内,港台,日本,韩国,欧美,泰国超过500万视频快速获取创意灵感.

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1) Ethos is when a writer tries to convince the audience by showing they are trustworthy, knowledgeable, and have good character. It's about proving they have the right experience or moral standing, so people feel confident in believing them.

2) The GIF is here.

3) In a toothpaste ad, a dentist in a white lab coat stands in a pristine clinic and declares, “With 20 years of dental practice, I recommend this toothpaste for optimal oral health.” The ad hinges on ethos: the dentist’s title and experience establish authority, the lab coat and clinical setting reinforce professionalism, and the direct endorsement positions the product as credible. By focusing on expertise rather than emotions or data, the appeal persuades viewers through the speaker’s trustworthiness alone.

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Pathos is a rhetorical and literary device that appeals to an audience’s emotions towards primitive feelings like anger, joy or sadness.

You all might have seen Inside Out. How the emotions controlled the life of Riley through different phases of life. And it even affected some of her major life decisions and took over it. This quite explains how emotions can affect your logical reasoning towards things and might make you take an impulsive decision.

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Ethos is a rhetorical appeal that focuses on the credibility, trustworthiness, and expertise of the speaker or writer. It persuades the audience by establishing authority, ethical values, and reliability.

On the website, developers use doctors' images to show their product reliable .

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Pathos is one method of ways to persuade other people, using the their emotion or feelings.

When making a presentation calling for support for the famine victims in Africa, present photos and videos of children in desperate need of help.

- Soyoung Kim

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Group 5

Emotions ,Anger , pity, fear are the parts of pathos. Use emotional stimulation to make the other person more likely to believe in themselves.

Example: political leaders in Yugoslavia use cruel behavior to evoke people’s anger.

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Ethos is based on the impressions of credibility and trustworthiness that speakers convey. For example, the common phrase "Trust me, I am a doctor." is an excellent example of ethos. Also, people show strong respect for judges, who are highly credible.