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67-16-QincongLi MBA SSRU （assignment 2 SWOT&PESTEL）

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Product/Service Chosen:

Rolex Watches

Channels Selected:

High-end magazines (e.g., Vogue, GQ, The Economist), premium billboards in luxury districts (e.g., Fifth Avenue, Champs-Elysées), and exclusive event sponsorships (e.g., Wimbledon, golf tournaments).

Reasons:

Rolex targets affluent, sophisticated consumers who value prestige, heritage, and quality. Print magazines offer high-quality visuals and reach an audience that appreciates luxury and has high purchasing power. Billboards in luxury shopping districts enhance brand visibility among high-net-worth individuals. Event sponsorships align with Rolex's image of excellence and tradition,

Business Chosen:

"Urban Brew Coffee Shop" (a hypothetical local specialty coffee shop)

Target Audience:

Young professionals and students (ages 20-

35), urban dwellers, coffee enthusiasts, and remote workers who value quality, convenience, and ambiance.

Digital Channels:

Instagram, Facebook Ads, Google Local Search Ads, and Tiktok.

Campaign Idea:

"Brew Your Day" - a campaign highlighting the coffee shop's cozy atmosphere, high-quality beans, and free Wi-Fi, encouraging people to work, study, or relax there.

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67-14-MajunXin-Mixed Marketing Plan for a New Product

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68-11-JunchengZhou-assignment1

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Modern companies often use a hybrid strategy

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Modern companies often use a hybrid strategy

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Modern companies often use a hybrid strategy

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· Product/Service Chosen: Luxury Swiss Watches Rolex

· Channels Selected:

1. High-End Print Magazines: Publications like The Economist, Robb Report, Forbes, Vogue, and GQ.

2. Premium Billboards & Transit Ads: In global financial hubs (e.g., London's Canary Wharf, New York's Fifth Avenue) and major international airports.

3. Exclusive Events & Sponsorships: Sponsoring prestigious events like Wimbledon (Rolex), elite sailing regattas, or art Basel.

· Reasons:

· Targeted Reach: High-net-worth individuals, who are the target audience for these watches, consistently read specific, curated print magazines. This ensures the marketing message reaches the right eyes in an environment they trust and value.

· Prestige & Credibility: Being featured in a glossy, high-quality ad in a respected publication or on a billboard in a prestigious location enhances the brand's image of success, heritage, and exclusivity. It associates the watch with an aspirational lifestyle.

· Tangible Quality: The physical nature of a magazine ad or a large-format billboard allows for high-resolution photography that captures the intricate craftsmanship, weight, and luxury of the timepiece in a way a digital screen often cannot, appealing to the senses.

· Event Association: By sponsoring events synonymous with precision, heritage, and elite performance, the brands directly align their values with those of the event, building powerful, subconscious credibility and desirability.