# data[].attributes.body
We are creating a social media addiction campaign aimed at adults. This are several key objectives:

Raise Awareness: Educate young people about the potential negative impacts of excessive social media use, such as mental health issues, decreased productivity, and disrupted sleep patterns.

Promote Healthy Habits: Encourage balanced and mindful social media usage by providing tips and strategies for managing screen time and fostering real-life connections.

Highlight Alternatives: Showcase engaging and fulfilling offline activities that can replace excessive social media use, such as sports, hobbies, and spending time with friends and family.

Empower Decision-Making: Equip young people with the knowledge and tools to make informed choices about their social media consumption, emphasizing the importance of self-regulation and digital well-being.

Foster Support Networks: Create a supportive community where young people can share their experiences, challenges, and successes in managing social media use, fostering a sense of belonging and mutual encouragement.

By addressing these objectives, our campaign can effectively communicate the importance of balanced social media use and empower young people to take control of their digital lives.

# data[].attributes.body
30 to 60 years old

Social media uses

UK

# data[].attributes.body
Our campaign, "SOMAD," aims to raise awareness about the potential pitfalls of social media addiction among adults aged 30 to 60 in the UK. We focus on promoting a balanced digital lifestyle, encouraging individuals to take control of their screen time and prioritize real-life connections.

# data[].attributes.body
The visual identity of our campaign is clean, modern, and approachable. We use a color palette that includes deep blues and grays to convey trust and seriousness, with accents of red to highlight urgent messages. Our imagery features relatable scenarios and diverse individuals to resonate with our audience.

# data[].attributes.body
Our tone is empathetic, informative, and empowering. We speak directly to our audience, acknowledging their experiences and providing practical advice. We avoid being overly technical or alarmist, instead focusing on positive and achievable steps towards a healthier digital life.

# data[].attributes.body
Our primary audience consists of adults aged 30 to 60 in the UK who are active on social media. They are likely to be professionals, parents, and individuals who use social media for both personal and professional purposes. They are aware of the benefits of social media but may not fully recognize the potential risks of overuse.

# data[].attributes.body
A dark room. The alarm on a smartphone goes off, breaking the silence. The phone screen lights up. A hand reaches out from under the blanket and grabs it.

Close-up – Phone Screen

The woman lies in bed, scrolling through her phone.

Sequential Scenes – Changing Spaces Without Direct Visuals

The woman is in various locations, but these are not shown explicitly. The change of setting is conveyed through sounds, lighting shifts, and subtle cues:

- Street: The sound of car horns and murmurs of passersby. Flickering lights resembling cars.

- Café: The hum of coffee machines and people chatting. Warm, cozy lighting.

- Train: The rush of a moving train and station announcements. Slight vibrations in her hands.

- Office: The clatter of typing and printers. Bright, sterile lighting.

- Bathroom: The flush of a toilet. Cold, fluorescent light.

Fast-paced Montage Sequence

- Her hands tightly hold the phone.

- Images of news, fashion, likes, wars, and entertainment dissolve into each other.

- Sounds from all locations blend together, intensifying in rhythm.

Final Shot – Phone Screen

A warning pops up: "Battery Low..."

Suddenly, the screen goes black.

Everything fades to darkness.

The End.

# data[].attributes.body
https://youtu.be/wunAKrlDVkI