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Ashley Flowers is the Founder and Chief Executive Officer of Audiochuck. Audiochuck is an independent media and podcast production company known for its standout content and storytelling across different genres.

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Crime Junkie is a podcast focusing on in-depth coverage of solved and unsolved murder cases, missing persons, serial killers, and other captivating criminal stories, often with a focus on underreported cases.

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Crime Junkie started as Murder Monday on a local radio station hosted by Ashley Flowers when she was volunteering on the board of Crime Stoppers of Central Indiana.

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Flowers figured out the niche by looking at the stats from the Murder Monday segment; in an interview, flowers states, "You know, for me, my audience is mostly women. It's people who are interested in true-crime stories who want to be told a story. A lot of people have podcasts that are a lot more niche, and, again, if it's business related. You have to identify your audience first"

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The Crime strategy focuses on a highly engaging storytelling style, in-depth research on captivating true crime cases, and a strong emphasis on listener connection by incorporating personal anecdotes and advocacy for victims

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How Crime Junkie monetization methods work

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How Crime Junkie monetization methods work

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Crime Junkie monetization podcast ads and sponsorships from major advertisers and podcast sell branded merch, including clothing and accessories, and offers premium subscriptions, which offer premium features

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Crime Junkie faced plagiarism allegations. In 2019, Crime Junkie was accused of plagiarism in episodes about Kirsten Hatfield and Kacie Woody, but a journalist named Cathy Frye claimed that an episode on Kacie Woody was largely based on her four-part series about the murdered teenager in 2003; Flowers had failed to attribute Frye as a source. This made a wave of journalists and writers who felt that other podcast episodes also mirrored their writings, sometimes verbatim, without any mention of sources. This caused the podcast to lose listeners and credibility, but Crime Junkie still remains popular to this day.