# data[].attributes.body
used: Weleda, Mustela, Temov-local, Lush, маст за потпарено

she prefrs product that is: mild scent, easy to apply, hypoalergenic

would like a refill paackages because sustainable aspect matters to her

she delivered one baby in Germany and had nanny at home first 20days. They were bathing the baby w/ water and almond milk, applied olive oil as well

they had problem w/ atopic skin

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used: Uriage, Weleda, Biarritz-alga natis

follows IG profile: zivot_bez_toksini for advice

mom of a baby of 3m

had advice to avoid applying many creams till 3m

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used: Euzerin

olive oil, castor oil

mom of 2

had problems w/ diapers area- used zink based cream

prefers baby mild aroma

lacks on market: baby shampoo or kids product for styling hair

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used: Gamarde french brand that she later imported in MK

appretiates sustainable solutions

would buy from local production -certified

knows a lot about ingredients of baby creams

Price is irrelevant, she would pay

What are the most important factors in choosing a skincare brand for your baby?

- Yes, first of all I became aware of the products’ ingredients once I became pregnant because I

realized that everything that I apply on my skin automatically reflects on my body and the baby

itself. It is then that I realized that the cosmetics ingredients that I also use must be specially

selected. After the baby was born, its skin was very sensitive with atopy, and the cosmetics used

had to be very clean. The ingredients must be 100% natural, with no perfumes, no parabens.

2. If you had to choose between an international brand and domestic brand, who would you

choose?

- Disappointed with famous brands

- Composition is most important

- I would prefer buying from someone that I know is certified like small production

- Customized production

3. Are they on the Macedonian market?

- Not many

- Not easy to find

4. At what age did you start using such cosmetics? Do you use it every day?

- Every day

- The focus is on ingredients!

- Price is irrelevant, I would pay

5. Specific brand that is your best choice?

- Gamarde, natural, organic with all certificates

- Again, it’s the composition that is most important

# data[].attributes.body
Gets to know cosmetics products via social media marketing

Doesn’t prefer local products

Is willing to change brands

Every decision is based on research, before changing product

Reputation is also a big factor

The purchasing decision is based on Reviews and Recommendations

Testers and samples are also handy and can pay a huge role in adopting a certain product and

brand

Eczema problem, atopic skin, lactoze intolerant (redness)

Prefers Medical skin care first and foremost

Uses Veleda face cream for baby influenced by friend

Got Mustela, gratis Becutan from hospital

Eucerin final choice because of quality and because od doctor advice

Mid range price products

With first baby going to doctor immediately but with the second one finding products to try at

home so was more open to try out new product

Shampoo for kids or stylizing hair lacks on the market

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7months old baby

nanny is biggest influencer

uses US products paraben free because of trust, safety

thinks MK prices are too high

problems: dry skin during winter

sustainability matters and natural ingredients

uses same products as for the 1st child

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used: Mustela, Weleda, Corine de Farme

patients usuall probelms are w skin irritation of diapers area

can say that she as well as her clients often take products in panic

suggest using callendula to her clients as well

she thinks that we have good products on this market

the packaging origin is not important to her

# data[].attributes.body
used: Mustela, Bekutan

problems with skin reddness and rushes

doctor influeced her decisions

wish there are more sustainable packagings

thinks that this market lacks natural baby products

ingredients she finds useful: glicerin, purified water and vit E

she was struggling with the first weeks after delivering of the baby - mental health aspect

needed help with everything around the baby

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most comon problem is the diaper area dermatit and the atopic skin

people buy mostly bekutan, pavlovikjeva, but if the problem persists they spend more on mustela, euzerin

we lack a tool for organisation, but we do not have time to input all clients on the spot once we are in working hours with clients/babies

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uses: Pavlovikjeva mast - mk brand that she buys in MK - very simple and Jessica Alba brand products

uses app Solid Starts as a very useful go-to appl

is not happy with the quality of food in NY and the general scheme for maternity there

trusts EU standards more

prefers organic food

doesn`t mind the packaging of the products

has her own pediatrician for any advice available 24/7

her baby had no skin problems yet

finds everything on Amazon

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Simona, 37- Doctor w/ 5-10 yrs experience, MK

# data[].attributes.subject
Simona, 37- Doctor w/ 5-10 yrs experience, MK

# data[].attributes.body
common problems: Респираторни инфекции, цревни инфекции, опстипација, атопија, интолеранција на протеини на кравјо млеко, фебрилни конвулзии, гастроезофагеален рефлукс, болни ги губи пред вадење на заби

Lacks: Недостаток на раствори за инхалација, недостаток на антихистаминик Авил ефикасен и безбеден во оваа возраст, недостаток на сируп дексаметазон при напад на круп како не би се аплицирал лекот во оваа возраст парентерално, супозитории дијазепам, не клизми, туку супозитории при конвулзивни пристапи кои се чести, недостаток на инхибитори на протонска пумпа за педијатриска популација кои се ординираат при гастроезофагеален рефлукс како на пример гранули Nexium кои постојат во соседните држави, неефикасни средства за обезболување на болни гингиви

does not work with any brand in particular but suggests and works with the one that has shown to be most effective

Suggests: Naulsovit junior

the package does play a huge role

She does not use any digital device, but this would be beneficial - fast test for detection of respiratory infections - Достапност во аптеки на брзи тестови за детекција на респираторни и ГИТ вирусни инфекции, брзи стреп тестови

would share and sell our samples and products

She usually gets informed by medical representatives and the internet

# data[].attributes.body
Uses Mustela

has problems with skin redness

the packaging matters a lot

suggests using camomile as ingrdient

lacks liquid powder/foundation as a baby product

does listen to a pharmacist when making the choice of products

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uses: weleda

influenced by pharmacist the most

he admits that he makes choices in panic when he lacks professional advice

the packaging is not important to him

he pointed out that it is hard to find gel for soothing teething pain and teething granules

out of all ingredients he pointed out vitamins and panthenol as most useful for them

he does not use any mobile aplication

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Pharmacist, Анкица Гештаковска, over 20 years of experience

# data[].attributes.subject
Pharmacist, Анкица Гештаковска, over 20 years of experience

# data[].attributes.body
Problems she faced: diaper dermatitis, atopic dermatitis, eczema, fungal infections, seborrheic dermatitis, dry skin, ringworm

according to her there are a lot of products on the market with big price difference and not enought information about the products and clinical trials for proven certified efficiency of the ingredients

to her clients she recomennds products that have proven as good and have a good price, usually bekutan and danai creams

does not collaborate with any brand

Organic creams that she recommends Pavloderm and Proderm

in regards to the packaging it depends on the product if it matters or not

she doesn t use any mobile apl but she would use any digital device that would facilitate her work

sometimes she also is careful w the baby food ingredients and baby clothes fabric composition

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Lupcho, 69, Pedatrician MK, over 20y experience

# data[].attributes.subject
Lupcho, 69, Pedatrician MK, over 20y experience

# data[].attributes.body
problems: атопичен и уремичен дерматит, Горни респираторни инфекти

avoid antibiotics Да се избегнуваат антибиотици

best method - Локално безкортикостероидни масти и витамино терапија и АРП

does not collaborate with brands

does not have any local organic product suggestions

cannot suggest any outstanding product because it all depends on the problem the clinet has

he does not use any digital devices but would be of great benefit for his work

regarding the packages - it depends - sometimes it is very very important to have a sustainable option

on the Q what lack on our market - Креми без кортикопрепарати

he would like to suggest our samples to his clients

he finds out for all the products from congreses, meetings, seminars, email marketing

# data[].attributes.headline
 Анета Демерџиева, over 20y experience,Pediatrician MK

# data[].attributes.subject
 Анета Демерџиева, over 20y experience,Pediatrician MK

# data[].attributes.body
facing most comment problem atopic skin and skin rashes

she recommends mostly moisturising products

does prefer to recomment Alkaloid - a local brand

Pavlovderm cream

regarding the product packages she is carefull but it depends also on the type of the product itself

does not use mobile app in her work, but would like to have an aplication that could facilitate her work

finds it hard to follow so many new brands on the market

does take care of the oragic fabrics and food ingredients

doesn t have anything to add that this market lacks

# data[].attributes.body
they haven t faced any skin problem

base the opinion mostly influenced by social media and influencers

mostly used Bekutan local brand products

the packaging impacts the decision of buying 100%

do not rush into panic buying when he lack doctor advice

what he thinks lacks on mk market is baby drops for convultions/cramps

he is influenced by other mom s recommendiations when deciding which product to buy

points out Colostrum as important ingredient in baby care

mob aps: Baby sparks- program that supports early development through meaningful play, kinedu- baby brain development apl

does think that there is not so many info on baby care in macedonian

# data[].attributes.headline
Сања Ристовска, 5-10y experience, Pediatrician MK

# data[].attributes.subject
Сања Ристовска, 5-10y experience, Pediatrician MK

# data[].attributes.body
most common problems: Diaper dermatitis, impetigo, allergic reactions-urticaria, eczema, insect bites...

dry and sensitive skin and premature babies, pustular skin changes, nevi, hemangiomas, skin infections...

brands: Teresian oil, eucerin, logona

the sustainable package is important

thinks that Individualized small packages for one to two applications are lacking on the makret and

oil preparations of organic origin for the care of premature babies

does not use any mobile apl atm

uses organic fabrics and food ingredients for babies

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Ivona, 36, Institute of Public Health, has also worked as Pediatrician before

# data[].attributes.subject
Ivona, 36, Institute of Public Health, has also worked as Pediatrician before

# data[].attributes.body
waiting to return in MK

not responding

# data[].attributes.body
protiv PELENSKI osip

so zink oksid

majki pocesto

nema reakci za ceni

bekutan, pavovikjva, galafarm babygal, mustela i weleda ne se troshat radio cena

nema potreba od mn nasoki

alergii za kozni osipi

pudra vo prav, shamponi, kupki, mleko za telo, maslo-najchesto, glodalki poretko

sorabotka so lokalen pedijatar

# data[].attributes.body
PAVLOVIKJEVA KREMA najbarana

bekutan

nikoj ne zema mustela

majki

dermatit - lekovi preporacuvaat

# data[].attributes.headline
Rodo Sofranac, USA, Kids book writer-Sophia recommendation

# data[].attributes.subject
Rodo Sofranac, USA, Kids book writer-Sophia recommendation

# data[].attributes.body
becareful not to scare them:)

make them feel open and comfortable, be gentle and a listener

make them feel very secure

in terms of caregivers be honest

why the parents would like to use your product with their child

brain development, child can hear you even before born

point out the benefits!

visuals - tell a story do it funny and point out benefits

marekting channels - what is the best? - in his case he goes put and interacts and read to children in groups, schools, ritham and rime is good for children - Personal contact is the best!

How to make people pay attention and engage - go from the features to the benefits of the products. There must be distinction feature and benefits.

will connect us to Montenegro Business Developer

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Monika Zec, 34, Owner of Babyshop Kids&Co 076212503, MK

# data[].attributes.subject
Monika Zec, 34, Owner of Babyshop Kids&Co 076212503, MK

# data[].attributes.body
Мајка на две деца

возраст на децата 5 и 1г

проблеми атопичен дерматит, сува кожа, мора дневно да се аплицира крема, масло или сл.

исхраната влијае најмногу

се информира за се и истражува

кој најмногу влијаел на твојата одлука при избор на бебе козметика-research, сама темелно навлегува

кои производи брендови ги користите-не е битно од каде - состав е битен, органско е ок

дали пакувањето влиејае на изборот-не -минимал

дали сте направиле избор некогаш во паника-не

што е најтешко да најдете на наш пазар-производи со чист состав

нарачува од Амазон

Гамарде брендот за неа е најок, биодерма маслена купка исто така

која состојка ке ја издвоите-вода, масло природно

дали користите дигитални алатки/ апликации итн-да - inci beauty

дали и која услуга ви недостасувала во 1та год на бебето- педијатрите не се едуцирани за дерматит - хортико препишуваат кој што само ја маскира состојбата,

Проблем со егзема- знае што треба да исфрли од исхрана

фали дематолог за деца- фали едукација

дали имаш приметено некој pattern кај мајките кога купуваат прв пат за своетот бебе-неедуцирани

цена-со првото дете сите пари во аптека - се од незнаење и несвесно

фали крема за пеленска регија-гамарде користи-задоволна е

млеко за тело

балзам за коса, регенератор за поголеми девојчиња (зајче србинки бренд во дм имаат засега на пазарот само тие ваков балм)

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atpoicni dermatiti se specificni i najchesti i vo nejzinata praksa se pokazalo deka nieden proizvod ne pravi chuda

POMAGA hidro terapija, no problemot sedi vo pozadina i se tretira niz vremenski period

Preporachuva eucerin, mustela, elidel nad 1g

pantexol -sostojka pantenol

cena ima uloga no relativno e za ovaa target grupa

organsko i eftino ne odi zaedno 200den ne e ok cena za takov proizvod na pr.

otvoreni za sorabotka- samples delivery - open to suggest our product

mast za potpareno - lokalna i se pokazala kako dobra

mob apl ne koristi - komplicirano e 100pregledi dnevno za vnesuvanje

nedostasuva proizvodi - so chist sostav

koristi INCI beauty apl za proverka na sostav

preporacuva alverde - Dm - pr dezodorans za tinejdzerka

malo pakuvanje za pat, sredno pakuvanje e najok, family pack ako ima bliznaci

odrzlivost vo pakuvanjata - da

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out of office

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Stojne, Pediatrician, 20+ yrs experience, MK

# data[].attributes.subject
Stojne, Pediatrician, 20+ yrs experience, MK

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Болести ретко се појавуваат ако бебињата се на доење. Од кожни заболувања најчести се: атопичен дерматит, амонијакален дерматит кој е резистентен на лекови и е упорен, хемороичен дерматит.

Вообичајно респираторни заболувања, дали има заби, лошо оди, искривување на нозите поради недостатот на витамин Д3 итн.

Што поретко кортико терапија бидејќи прават нус повреди на надбубрежната жлезда, и парантерално и надворешно ја избегнувам оваа терапија. Еуцерин најчесто со уреа 5%.

brand he works with - Да, разочаран сум од алкалоид прави неефикасни, лоши препарати не даваат добри резултати. Соработувам со словенски, хрватски, српски препарати, за кожни заболувања - афлодерм, габични инфекции - канестен итн.

recommends - Прополис, павлодерм

ne смета дека пакувањето на производите е важно или пресудно за изборот, квалитетот и долготрајноста на производот

does not use digital apps and is not willing to

lack: Педијатри недостасуваат највеќе, да има повеќе препарати за бебиња на природна база и со не толку тешки хемикалии и да се користат помалку лекови кои се штетни за бебињата.

food - За исхрана препорачувам само доење до 6 месеци, летен период препорачувам обична вода или доколку е од чешма да биде превриена, ако е на вештачка исхрана тогаш препорачувам и сокчиња на хип. Од облека препорачувам памук.

12-24м - Тука повеќе доминират респираторни заболувања на горните дишни патишта, почнуваат и алергиски реакции, кашлици, бронхити итн.

would recommend and use our product - Апсолутно да, производот да биде ефикасен за неговата намена.

how he gets informed-Пазарот е пренатрупан, по пошта, мејл, претставници, семинари итн.