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Definition: The technique of composing an image so that positive space takes up most or all of the frame.

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Explanation: The whole frame is being used up to advertise target and the dog food corner by corner. The dominant object takes up Half of the page and the rest is filled with text and images. Little negative space is left.

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Definition: The physical perspective from which the photo is taken can create dramatic impact. 

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Explanation: The angle of this photo directs your eyes to the center of the target which is the product being advertised. The person in this ad is not in a position that one usually is in an a ad. This helps attract eyes to the frame.

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Definition: The real or imaginary lines in a photo that lead the eye to the dominant element.

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Explanation: the lines in this photo allows target to promote multiply items at once. This works because the items all fall under the same category. If the items were not the same category this would look messy and disorganized.

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Definition: This is when parts of your composition mirror other parts.

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Explanation: The items in this ad are mimicking the target logo multiple times. For each time its mimicked a different product is being used. The main purpose is to promote target and not any specific product.

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Definition: When elements in a photograph repeat themselves in a predictable way.

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Explanation: the target logo is being repeated all thought out the background and on the headphones. The pattern bleed through the frame. It can be predicted that the pattern will continue outside the frame.

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Definition: when the composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open

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The main object of the image is only on the bottom of the frame. If rule of thirds is applied more than half if the image will be negative e space. This add aims to promote a family friendly store.

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Definition: When the dominant subject is framed by other objects.

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Explanation: The dominant subject is the gingerbread house the people around are framing the it. They help direct our eyes to the main object because they are also look at it. They make you want to buy the product because of the joy on their faces.