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Already have a sponsor for this – NHS Professionals (took a breakfast session last year and had a great experience).

Aiming for 2 sponsors – one breakout, one breakfast and up to 6 exhibitors. Typically quite challenging to fill leadership SPEX, but with the long lead in last year and really strong delegate list – did manage to on board a couple of exhibitors. David’s having some conversations – originated from ‘those who dare’.

Early flags – if we are expecting the same numbers, need to make sure the breakfast sessions can be streamed.

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Kick off meeting     11 Sept

Marketing plan run through     tbc

Event soft launch date    tbc

Full programme launch    tbc

Check in / Plans for onsite activity meeting     Feb 24

The following needs to be communicated to all:
- SPEX packages
- Building/Room design ideas
- Delegate engagement/interaction strategy
- Feedback survey questions

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1. Supports the Fund's wider ongoing work on SPL
2. An annual event and what has become a flagship event that will contribute heavily to our 2024 delegate income and sponsorship and exhibition targets

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1. Set the date early, launch with a longer lead time than our usual 16 weeks. Having the content firmed up with L&OD quickly had a great impact on delegate numbers and ways of working

2. Mix of breakout and styles worked well. We have to balance the layout of the rooms with the number of delegates attending

3. Have more L&OD participation throughout the event including on the KF stand on the day (go out with stand rota 6 months in advance)

4. Co-chairs are not needed

5. More social care voices throughout

6. Get more people earlier on in their careers involved as speakers

7. Get a videographer for a promotional video for future summits

8. Trial Bing ads as in 2023 11% of traffic to event booking page from there.

9. Want to try and reach pre-covid SPEX activity for leadership events

10. Engagement around Twitter works really well with this topic and audience

11. Engagement activities on the day where we ask them a question and it’s tweeted out works well. a good way to get insight into key issues. These insights are then shared with wider teams which can be useful for feedback, ideas for sense-making content, audience insight etc. Can we allocate marketing budget / pool budget together for something.

Other comments:

diverse range of high calibre speakers. The topic ‘compassionate leadership’ was also popular, which is clear in the spike in sales.

The Guardian was the number one source of traffic to the webpage in 2019. This outranked traffic from The King’s Fund emails, which is rare. We had developed a good relationship with The Guardian Jobs and run marketing contra deals for a few years pre-covid. Does this relationship still exist?

If we plan on commissioning additional content to promote this event there is lots of learning in the  2019 evaluation report