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sustainable marketing, socially and environmentally responsible marketing that meets the present needs of consumers and businesses while preserving or enhancig the ability of future generations to meet their needs

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Consumer's wants, company's requirements, consumers & society's long-run interests

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One of the example is Dove Beauty’s “Real Beauty” Campaign. By showcasing women with curves, diverse body shapes, and skin colors, Dove contributes to a more inclusive type of beauty and challenges the conventional forms that are common in todays society.