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What I would like to achieve this term:

Make lots of connections and work on songs with some of them

Learn music theory

Depthen my knowledge of music tech and production

Structure my days and balance my activities

Try lots of new things

For my upcoming formative assignment, I would like to research into:

1: hosting a radio station:

What are my roles if I were to host a radio station?

How can I do this?

Experience from other people?

Cost?

Marketing?

Level of interest?

NTS?

team?

How is it accessed?

When will it happen?

What type of event?

2: live surrealist music event:

Venue?

Setlist?

Equipment?

Tickets?

Team?

Marketing?

Budgeting?

Audience?

Desired outcome?

What can I do better than my last event?

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Changing songs to fit different scenarios

Deep purple philharmonic orchestra 1969

This week I partnered with jon to begin our event.

We agreed on creating an event consisting of ethereal/ ambient/ dream pop/ shoegaze/ experimental music with either bands/electronic/solo artists.

These genres suited a theme of 'surrealism' so we decided that would be the event style/name.

We began by meeting up to break down our first steps:

Sorting out a setlist:

Looking at venue details to figure out which best fits our concert plan such as:

Tech specs

Available dates

Prices

Location

Venue size and sound limits

audience attracted to the venue

Our budget:

Our priorities according to the event type:

Who else we might need on our team:

Marketing

Our venue options:

Rose hill:

Green door store:

The hope and ruin:

Alphabet:

Folklore rooms:

Brunswhich:

Dalton's:

Waterbear:

Artists:

Sarah faith:

Crowd:

Gutterfly/cam

After discussing what we know and what we want, we planned

our next steps:

To find more artists:

Visit gigs to scout out artists in Brighton this week

Message waterbear group chat

Post on story

Talk to students in classes

To secure a venue:

Email and call all venues

Message current options for artists if they are interested

Message the graphic designer we found if they would like to collaborate with me on making a poster for our event

Goals for the end of the week:

Have atleast 2 artists confirmed

Have atleast 2 venue offers

Have some budgeting and marketing sorted out

Do we need merch?

Videographer

Sound engineer

Estimation of tickets bought at gig:

Benny: 10-20

Ocean: 10-20

Waterbear: 10+

Other artists: 40+

Minimum roundup:

70 tickets

Tickets on sale for £5

70×5 = £350

Cost of venue:

Maximum £180

Cost of advance tickets with Eventbrite :

£7

Money for extra unexpected costs :

£100

Can be used for videographer Paid £20 (£80 left)

Merch stand paid £30 for 2 hours (£50 left)

£287

£350- 287=

Minimum profit:

£63

Shared between a setlist of maximum 4 artists:

£15.75 each

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our event initial planning

We both wanted to bring to the surface artists who we think need more attention while considering our biggest musical interests. When doing so, we decided to create an ethereal concert consisting of ambient and shoegaze artists. We wanted to bring alight a relaxed concert where people can explore experimentation of sound, less for dancing and hanging out.

To begin with we noted artists we believe fit our concert theme. However most of these artists were not able to perform. We went on to communicating with people we met through Waterbear and posting stories on instagram to find new artists. In doing so we had to hold back our ethereal concert concept to have more artist options. Throughout our options we selected Crowd (Shoegaze), irreversible (Ambient) and Seren Orchid (ambient). Sarah Faith, Aeturnum, Eddie, Ecsher, Opal Mag, Muchiela and Lana Death Ray as our other options.

Our venue needed to be a dim/ dark atmosphere with the ability to have isolated sound, while being close to the city centre to draw attention from passers by. Komedia, Green Door Store, Rose Hill, Daltons, The Brunswick, ALPHABET, Hope and ruin.

We would like to fill in for the lack of live ambient music in Brighton to present more experimental genres for people who haven't heard it before while showcasing a fresh new sound. In terms of audience perspective we would like to bring them into an audio and visual experience which they might not normally experience in Brighton.

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Email to Escher's manager

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posters and promotion

2000's/ late 90's style poster which matches shoegaze (90's), and seren orchids y2k style. ethereal backdrop to match ambience of artists.

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Post event analasysis and critical commentary

door sales:

we had some artists asking to put people on the guest-list on the day. if we told them beforehand that they can only add people on the guest-list before the event starts, we might've had more door sales or at least a more clear forecast for ticket sales.

artist soundchecks:

although we let the artists know of their soundcheck times by messaging an hour before as well as them having access to the time-sheets, our first artist on soundcheck (Seren Orchid) left the venue and was running 15 minutes behind. therefore Irreversible were on stage starting soundcheck. i had to ask them to get off as Seren Orchid would be back in 5-10 minutes, however they suggested they wont be long and that they can get off quickly. i let them stay on stage and their souncheck was done by the time Seren came back. i couldve given Seren Orchid a warning 15 minutes before they start. but luckily we managed to adapt with this issue.

Crowd had a specific sound that was hard to work with, but we fixed the volumes on the amps to get clearer vocals for them.

riders: i had enough time before doors opened and artists began their sounchecks to get riders for the artists.

live sound:

even though crowd's soundcheck went well, they incr9eased their amp volumes slightly just before starting their set and the vocals were harder to hear.

Seren Orchid had issues with mic feedback, this could've been avoided if they had more time to soundcheck.

the event finished early: having one more artist would've brought us more ticket sales and given us more time to bring an audience. We were hoping Escher would be our headliner, but since their manager let us know that their gig moved back to 3rd December (same day as our gig), we were down to 3 acts. we decided to go ahead with it and not ask another artist to play as we wanted to stick with our concert theme/energy. i am happy with this decision, although next time i think we could've started preparing artsists earlier, for example i emailed Escher's manager too late due to not yet having enough detail on our event (setlist, ticket prices, poster design, venue, timings)

Im unsure about the order of the setlist: I placed Seren Orchid as headliner because he is the only artist with music on Spotify and has played more events than the other artists. Crowd have only just begun playing live, however they were the loudest and most upbeat performance. when the headliner played, it was a very calm performance. I believe in the audiences view, Crowd would usually be a headliner, however the positive thing about Crowd playing second is that they built more of a crowd, setting up the headliner for a good show.

considering our very niche event hosting up and coming or lesser known artists, we believe our ticket sales were a okay.

we sold 22 tickets.

we did not break even.

we have learned a lot from creating this event and thought it to be a success.

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Irreversible:

https://photos.app.goo.gl/MYbEsEbjLvBbxJ696

Crowd:

https://photos.app.goo.gl/agYQ9ZxVUnYnUPK16

Seren Orchid:

https://photos.app.goo.gl/roJiDZf6SindsVpJ7

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