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Bloom, Paul. “The Lure of Luxury.” Boston Review, 24 June 2024, www.bostonreview.net/forum/paul-bloom-lure-luxury/.

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Paul Bloom agrees that Luxury goods are purchased for popularity and status, one's sensory experience, and the historical connection to a product.

Bloom states, "Sensory properties are relevant and so is signaling, but the pleasure we get from the right sort of history explains much of the lure of luxury items—and of more mundane consumer items as well.", which establishes the fast that he feels that we receive pleasure from product.

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“I don’t think any of this is mistaken…and of more mundane consumer items as well.”

(page 4 paragraph 3)

Although Bloom argues that people buy consumer goods for for their historic and sentimental value, he still agrees that Postrel's claim is true.

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“People pet Armani clothes because the fabrics feel so good. Those clothes attract us as visual, tactile creatures, not because they are ‘rich in meaning’." (Primary source)

(page 4 paragraph 5)

Postrel claims that consumers want goods based on the pleasure received when admiring and interacting with the sensory aspects of luxury goods. This quote supports Blooms claim because he later agrees with this statement, even though he says it's incomplete. Postrel, Virginia. The Substance of Style. HarperCollins E-Books, 2014.

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"One example of this is the endowment effect—you come to value an object, such as a mug, more if you own it. You also value an object more if you purposefully chose it than if it was just handed to you. And you value it less if you had previously rejected it. You enjoy something to a greater degree if you had to work to get it...."

(page 5 paragraph 6)

Bloom explains that items will mean more to you if you hold a personal connection or history with the item. When you've made it, chose it, been given it as a gift; these are all ways that you can form an emotional history to the item. Bloom claims that people have more sentimental than sensory intrigue and are concerned more with the deeper meaning of goods rather than what they look like or signal to others. Overall Bloom argues that an object’s history is the reason it holds so much attraction.

key term: pleasure- experience or anticipation of what is felt to be good or desirable; a feeling of happy satisfaction or enjoyment; delight, gratification. Opposed to pain.

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"Laboratory studies show that you like something more if you built it yourself—the “Ikea Effect.” Other studies find that people agree to pay more for a painting, and like it more, if they think it took a long time to paint." (secondary source)

(page 6 paragraph 1)

When talking about our primal instincts as humans, the text explains that humans have a certain psychology toward feeling a sense of accomplishment and joy when we purchase certain items for certain reasons. This quote helps to show that it's scientifically backed that people like things more when they build it, because they have formed an emotional connection and history with the item itself, and feel pride when they look back on the product itself.

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The aesthetic theory, where one enjoys an item for it's sensory, and physical properties

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The aesthetic theory, where one enjoys an item for it's sensory, and physical properties

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Consumer goods bring joy due to their emotional, personal and cultural history and connection you have to that item.

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Consumer goods bring joy due to their emotional, personal and cultural history and connection you have to that item.

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Goods are used to display a high status of a person (signaling theory) (luxury, advertisements)

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Goods are used to display a high status of a person (signaling theory) (luxury, advertisements)

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"A crimson burka? Aesthetics. A $30,000 watch? Signaling. Aristotle Onassis’s choice to upholster the bar stools in his yacht with whale foreskin? Definitely signaling....."

(page 4 paragraph 2)

Bloom is directly stating that he knows that luxury items are used for the purpose of showing off your status. When flaunting expensive or eye-catching items, some people feel as if thier hierarchical status has climbed to the top and therefore makes a person feel the need to buy luxury items.

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"Evolutionary Psychologist Geoffrey Miller gives his theory an adaptationist twist, arguing that the hunger for these luxury goods is a modern expression of the evolved desire to signal attractive traits – such as intelligence, ambition, and power, – to entice mates.....” (primary source)

(page 3 paragraph 1)

In this quote, Geoffrey Miller's quote is used to describe the psychological background that consumers have which drive them to yearn for this feeling of high status. (Secondary source, gains his credibility from his Ph.D