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IQOS

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HnM

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Environmental problems (High waste from fast fashion model)

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1.⁠ ⁠When and why do you usually shop for clothes? How often do you buy from H\&M or other fast fashion stores?

2.⁠ ⁠What things make you decide to buy new clothes? (price, style, influence from friends, or maybe sustainability?)

3.⁠ ⁠Have you ever felt unhappy with H\&M’s products? For example, the quality, durability, or because of environmental issues.

4.⁠ ⁠How do you describe “fast fashion”? And for you, what does H\&M mean — is it more about cheap and trendy or about how you feel wearing it?

5.⁠ ⁠What makes you pick H\&M instead of other options like thrift shops, local brands, or sustainable fashion brands?

6.⁠ ⁠How are your clothing habits? Like how often you shop, how long you keep the clothes, and where you usually buy them.

7.⁠ ⁠What do you think are H\&M’s strong points and weak points? (price, quality, or how transparent they are about sustainability)

8.⁠ ⁠How do you see H\&M’s brand identity? For example, their logo, ads, or store layout — does it feel like they care about the environment or just about being trendy?

9.⁠ ⁠Do you believe H\&M’s sustainability programs (like recycling bins or the “Conscious Collection”) are real efforts or just for show? Why?

10.⁠ ⁠What could make you stop shopping at H\&M and move to more sustainable options? And are you willing to pay more for clothes that are truly eco-friendly?

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Music Streaming Apps

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Online transportations app

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1. What is your name?

2. How old are you?

3. Where are you from?

4. How often do you use online transportation apps per week or month?

5. Do you use these apps mainly for work, school, leisure, or a combination?

6. Have you ever experienced that the price was much higher during peak times, such as rush hour or bad weather?

7. How did you feel when you saw the price was higher than normal?

8. Have you ever canceled a ride because the price was too high?

9. When prices go up, do you check other options first, like another app, taxi, or public transport?

10. How often do you accept the high price even if you think it is unfair?

11. Do you think the app clearly explains why the price is so high at that moment?

12. Do you think surge pricing is fair for both drivers and passengers? Why or why not?

13. Would more transparency (for example, a message explaining why it is more expensive) change your opinion or behavior?

14. Would you prefer an app with fixed prices, even if it means waiting longer for a ride?

15. What solution do you think would be fairer for both drivers and passengers during peak times?

16. Do you think people in your country react differently to surge pricing compared to people in other countries? Why or why not?

17. If you were in charge of the app, how would you set prices during busy times?

18. Do you feel loyal to one app, or do you switch depending on the price?

19. Would you be willing to pay a monthly subscription for cheaper rides during peak times?

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Health & brand perception

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Apple

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A major problem with online transportation apps is surge pricing, where prices rise sharply during peak times, leading to frustration and a sense of unfairness among users.

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Pricing & Subscription Value

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1. What music streaming apps do you use? Why do you choose them?

2. How often do you listen to music on these apps? What are the typical times and places you listen?

3. What features do you value the most (e.g., playlist, offline mode, recommendations)?

4. What subscription plan are you currently using, and why did you choose it?

5. How do you feel about the current subscription price?

6. Have you noticed price increases recently, and if so, how do you feel about them?

7. At what price point would you start reconsidering your subscription?

8. How do you compare your app’s pricing and features with others you’ve tried or heard about?

9. What additional features would make a subscription feel more valuable to you?

10. If the price of your current subscription increased, would you continue paying, switch to another service, or downgrade to free?

11. Have you ever compared different streaming services (Spotify, Apple Music, YouTube Music, etc.) based on price or value?

12. Do you see yourself continuing to pay for music streaming in the future? Why or why not?

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Retaining brand loyalty

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1. How often do you use Apple products (daily, weekly, etc.)?

2. When did you first start using Apple products, and why did you choose them?

3. How do Apple products fit into your daily lifestyle (work, study, entertainment)?

4. What motivates you to continue using Apple instead of switching to other brands?

5. Have you ever been dissatisfied with an Apple product or service? How did that affect your loyalty?

6. What functional benefits do you get from Apple products?

7. Do you often find yourself repurchasing products/ purchasing new product releases from Apple?

8. What makes you stay loyal to Apple instead of trying alternatives?

9. What type of product do you mainly use from Apple?

10. What could Apple do better to retain your loyalty in the future?

11. What are the main drivers that make you buy a new Apple product (design, brand prestige, features, peer influence)?

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1. When do you usually use IQOS (morning, after meals, social events, etc.)?

2. Where do you most often use IQOS (home, office, cafés, outdoors)?

3. Why did you first try IQOS instead of traditional cigarettes or vapes? and is it ur first exposure to tobacco

4. Who or what influenced your decision to start using IQOS?

5. How satisfied are you with IQOS compared to other smoking alternatives?

6. How would you define IQOS — a tobacco product, a healthier alternative, or a lifestyle device?

7. What benefits do you feel when using IQOS (less smell, convenience, style, health perception)?

8. What were the main reasons you decided to purchase IQOS?

9. How often do you use IQOS in a week? are you scared about the negative affects?

10. In what situations do you prefer IQOS over cigarettes (indoors, with friends, traveling)?

11. What are IQOS’s biggest strengths in your opinion?

12. What are IQOS’s biggest weaknesses?

13. How would you describe IQOS’s brand identity (logo, color, look, feel)?

14. If IQOS were a person, what kind of personality would it have?

15. Would you recommend IQOS to other smokers? Why or why not?

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Anda, Rakha, Cintak, Wilson, Chio, Ardhi

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Anda, Rakha, Cintak, Wilson, Chio, Ardhi