# data[].attributes.body
Khloe Kardashian’s rise to fame started in 2007 when she starred in her family’s reality show which was called Keeping Up With The Kardashians. This show became a huge hit as Khloe and her sisters showed their most authentic versions of themselves to the cameras. This gained a lot of viewers as people really engaged with the big family element which was promoted through this show, as the family shared ‘tears, laughter, numerous relationships and ever-increasing numbers of children’ (Minelle , 2021) people felt as though they could connect on a deeper level to this family.

# data[].attributes.body
Alongside filming Keeping Up With The Kardashians, Khloe also starred in a number of spin off shows with her sisters, she hosted various different shows by herself and she made a few guest appearances on many shows too. This contributed to her becoming a huge media personality and in turn led to her becoming the winner of the ‘People’s choice award for becoming the best reality TV star’.

# data[].attributes.attachment_link.title
Khloé won people’s choice award for best reality tv star 💫 #khloekardashian #krisjenner 

# data[].attributes.attachment_link.embed_code
@dashempire
Khloé won people’s choice award for best reality tv star 💫 #khloekardashian #krisjenner
♬ original sound - dashempire

# data[].attributes.headline
Khloe's star image as a reality TV Star....

# data[].attributes.subject
Khloe's star image as a reality TV Star....

# data[].attributes.body
Through the spin off shows Khloe did with her sisters, she showed her most authentic self, and this is what caught the viewer’s attention. Khloe’s Star Image as a reality star began when she started to pull away from only doing shows and appearances with her sisters for example, ‘Kourtney and Khloe Take Miami’ and ‘Kourtney and Khloe Take The Hamptons’, and instead she began to make appearances and host shows entirely on her own. To name some, Khloe hosted ‘Kocktails with Khloe’ and ‘Revenge body with Khloe Kardashian’. These two shows mark the start of Khloe’s Star image as a reality TV star as she began showing her personality through reality television shows. I believe this was the time where she became more of an individual rather than ‘one of the Kardashian sisters’.

# data[].attributes.attachment_link.title
Cheers! Khloé Kardashian on Her New Talk Show, Kocktails With Khloé

# data[].attributes.attachment_link.description
Why a tipsy Kim Kardashian West would be Khloé’s dream guest.

# data[].attributes.body
Khloe became more of an individual, and more people began to recognise her as a reality tv star as she starred in more shows. Khloe was now recognised globally as the funny, bubbly, sassy, caring Kardashian. As a result of her creating her own persona to the world, merch and memes of Khloe began to be created!

# data[].attributes.body
As previously mentioned, Khloe Kardashian hosted her own show which was called ‘Revenge Body’. On the surface this may seem like a great opportunity for Khloe to make her own name away from her family. However, the reason behind Khloe wanting to host a show like this was a lot more personal. I believe that 'Revenge Body' became another Star Image for Khloe.

# data[].attributes.body
Khloe was having issues in her relationship with Lamar, and because of this she decided to make some personal changes to herself as that increased her confidence. Khloe called her new look the ‘revenge body’(Jain, 2022).  This was a huge part of Khloe’s transformation as this was her huge physical transformation. The time period from 2013 to today, definitely changed Khloe Kardashian’s star image as she began her fitness journey and encouraged people to look after themselves mentally and physically through hosting this show and posting on her social media.

# data[].attributes.attachment_link.title
Khloé Kardashian on Instagram: "If you were to ask me five years ago if I ever saw myself being completely in love with fitness and health. That I would be an inspiration to many others, that I would be the push that others needed to find their way. I would've laughed in your face. Me? The chubby one? No way! But now I can't see myself ever stopping! I am completely honored and taking my role seriously in helping motivate and teach people what I had to learn to better myself from the inside out. Becoming stronger mentally so I can't let the little things break me down. I see myself only getting better and better! I can't believe how far I have come! I almost can't believe that was me! If you've lost your motivation don't beat yourself up about it, negative thoughts only turn into negative realities. By keeping positive about your body, your inner health, your mental sanity, your fitness and what you're trying to achieve, you're way more likely to succeed. My fitness journey was for myself and myself alone. On my terms and on my timeline! Cheers to us becoming better than we were yesterday! #RevengeBody"

# data[].attributes.attachment_link.description
571K likes, 8,845 comments - khloekardashian on January 7, 2017: "If you were to ask me five years ago if I ever saw myself being completely in love with fitness a..."

# data[].attributes.attachment_link.embed_code
View this post on Instagram

A post shared by Khloé Kardashian (@khloekardashian)

# data[].attributes.body
Khloe’s body transformed again after her break up with Tristan Thompson. It seems as though when Khloe goes through any sort of hardship she goes to the gym as a coping mechanism, this demonstrates how her star image has changed over time, as previously she did not use the gym to cope with life struggles, and she previously admitted to letting herself go when her father passed away. However, the media have latched onto Khloe being a gym fanatic as a negative element. Articles have been published expressing their concern for Khloe’s weight loss and labelling it as unhealthy.

# data[].attributes.attachment_link.title
Khloe Kardashian Shows Off 3-Month Gym Transformation After Tristan Thompson Drama - E! Online

# data[].attributes.attachment_link.description
After working hard to sculpt her back and arms, Khloe Kardashian showed off her gym progress on social media with two muscle-packed snaps.

# data[].attributes.body
Another key element of Khloe’s huge body transformation was because she had always been compared to her sisters who are more petite, and Khloe was labelled as the ‘fat sister’. This definitely played a key role in Khloe’s star image until she lost weight and then her star image changed as she was no longer labelled as the ‘fat sister’ by the media. In fact now she is labelled as the sister who is always in amazing shape and who loves fitness.

# data[].attributes.attachment_link.readable_text
&#151; -- Khloe Kardashian has withstood a fair amount of criticism since her family's series " Keeping Up with the Kardashians" premiered in 2007.

A lot of the negative comments, she said, were focused on her body.

"I didn't really realize that I was 'the fat sister' if you will until I went on TV and the media started saying that about me," she told People magazine. "I started saying it before people. I was like, 'Okay, I'm the fat, funny sister. Who cares?' I almost let that take ownership of me. [But really] I wasn't fat. I wasn't obese. But I would let society make me believe that I was."

Growing up, Kardashian, 31, said she was "chubby," but lost weight as a teenager. Throughout the years, regardless of her size, the reality TV star said she always felt good about her looks.

"I knew I didn't look like my sisters and I didn't have those shapes, but I didn't think that was wrong," she said. "I had parents who were incredibly loving and nurturing and always made me feel beautiful so I never really questioned that."

Recently, however, she's been committed to regular workouts and clean eating. Though she doesn't weigh herself, she guessed she's lost about 40 lbs. in recent months.

"I don't believe in numbers," she said. "I don't believe in one size fits all. As long as I can lay my head down at night, that's all that matters. It's not about fitting someone else's standards."

# data[].attributes.attachment_link.title
Khloe Kardashian Reflects on Being Called 'The Fat Sister'

# data[].attributes.attachment_link.description
Khloe Kardashian has withstood a fair amount of criticism since her family's series "Keeping Up with the Kardashians" premiered in 2007.

# data[].attributes.attachment_link.title
EXCLUSIVE: Khloe Kardashian Says Her 'Revenge Body' Is About Getting Payback on Her 'Old Self'

# data[].attributes.headline
Khloe's Star Image: Being open about her life struggles 

# data[].attributes.subject
Khloe's Star Image: Being open about her life struggles 

# data[].attributes.body
Another aspect of Khloe’s star image is all the struggles that she has faced during her life. From divorces, to break ups, to health concerns and then dealing with the loss of her father, Khloe has had to deal with a lot in her life and I believe that these struggles all reflect on her star image. I believe that an aspect of her star image is that she is known as the relatable Kardashian as she is always very open about the challenges that she faces.

# data[].attributes.body
Throughout the years that Khloe has been in the eye of the media, she has always had relationship issues. Khloe was married to Lamar in 2009 until 2016, Lamar’s substance abuse issues led to their divorce. However, this was a big part of Khloe’s star image as when it was happening she spoke about it openly, this is why people feel as though they can resonate with her as she engages with the public and her fans on a personal level which is a huge part of her star image. The media has now labelled Khloe as the 'relatable' Kardashian.

# data[].attributes.attachment_link.title
Khloe Kardashian Opens Up About Divorce With Lamar Odom

# data[].attributes.body
Similarly, when Khloe was going through her break -up with Tristan she remained open about it, and she spoke about the cheating scandal on Keeping Up With The Kardashians. This again adds to her star image that she is relatable and a ‘normal’ person. The viewers can really resonate with her as they may have shared a similar experience and this in turn, makes them feel less alone. During this scandal Khloe's star image was solely revolved around her openness and willingness to share the details of her breakup in the media.

# data[].attributes.attachment_link.title
Khloé Kardashian Doesn't Place Sole Blame on Jordyn Woods | KUWTK | E!

# data[].attributes.body
Khloe suffers with anxiety, and again it’s not something that she hides, she is very open about it. I think Khloe speaks about all these different struggles that she is facing so that when the public or her fans follow her they can resonate with her if they are going through a similar experience. As I previously mentioned a massive element of Khloe’s star image is that she is very open about her personal struggles and she does not hide them from the public eye.

# data[].attributes.attachment_link.title
Khloe Kardashian Admits She Sometimes Doesn’t Want To Leave Her House Because Of Anxiety

# data[].attributes.body
Khloe has also been very open about her physical health. In October 2022, Khloe found out that she had a rare tumour that was on her face. When Khloe told her fans about this on her instagram story and on the show 'The Kardashians' she urged them to get checked if they have any health concerns, she looks out for her fans and talks to them on a personal level as though they are friends. Again, this a huge element of her star image as she connects with the public on a personal level.

# data[].attributes.body
Another one of Khloe Kardashian’s star images is that she is a very spiritual person, and she openly talks about her connections to God on her show Keeping Up With The Kardashians and on her social media accounts.

# data[].attributes.body
Khloe’s father passed away when she was 19 years old, and she openly talks about how she grieved and how she still has a connection with her father. The element of talking to God when she is grieving definitely adds to her star image of being a spiritual person.

# data[].attributes.attachment_link.readable_text
Khloé Kardashian opened up about her relationship with God and her path of spirituality in an essay for Lenny Letter.

In the essay, the Reality TV star talks about growing up in a religious family and how she dealt with her father, Robert Kardashian 's death when she was just a little girl. She shares how the experience helped shape her views on spirituality.

Here's an excerpt from her essay:

One of the most profound experiences of my life was when my dad passed away when I was 19. When he was dying, he wasn't himself. He was talking like a baby; it wasn't him. At one point he was calling me Kim, and I remember how frustrated and mad I was. I couldn't come to terms with it. But later, I understood that he wasn't fully there.

After he passed, I was bitter and angry - I was VERY angry at God. I didn't understand why someone who was so great, my dad - why he would be taken away. My dad was such a believer, so I couldn't come to terms with how someone with such a deep relationship with God could be gone. I was young and I needed someone to blame for what had happened. But then I started to process the end of my father's life, and it changed something inside me.

My relationship with spirituality has changed over the years, but I've never stopped believing. I enjoy going to church, I just haven't found a church that I'm passionate about, where I fit in. But I have daily devotionals. Every Christmas my mom buys them for me - they tell me a prayer and give me a scripture. The devotions are just one page each, with a quote from the Bible, a breakdown of its meaning, and a daily prayer. Sometimes it's hard for me to absorb all the information at once, so I like that the daily devotions are small enough that I can really retain the message. I read these affirmations to my glam squad every day. They think I'm nuts, but I love it, and that works for me.

I'm very conversational with God and spirits. I talk to myself and to them but sometimes unconventionally. I'll be lying in bed and just say out loud, "Lord, thank you so much for keeping my brother and sisters healthy!" Every night I say my prayers, often with my nieces and nephews. I talk a lot to my dad if I'm feeling something where I wish he were here to guide me. I just don't believe praying has to be so structured. Sometimes I'll just ramble. And I pray more when I'm thankful than in times of need. It's a time of self-reflection. I like to give praise and gratitude. I know how fortunate I am.

I've been blessed with a lot in my life, and I've also had challenges. It was a challenge for me when I decided to get divorced. At my core, I don't believe in divorce, but I came to a point in my marriage where I had to make the choice to take care of my own mental and emotional well-being in order to protect myself and my happiness. I am at peace with that decision and do feel like I honored my vows to the very end. I feel that I kept the serious vows I made in front of God with every inch of my heart, which is why I am still honoring them today even though my relationship with my ex-husband is in a different place. I believe in caring for my partner - past or present - "in sickness and in health," and feel at peace with my relationship with God even after the fact. I'm thankful that I can rely on my God, who, along with my family, has led me through some of the most difficult times of my life.

Read the full letter here

Photo Credit: Instagram/ Khloe Kardashian

# data[].attributes.attachment_link.title
Khloe Kardashian Talks About Her Relationship With Spirituality & God in an Essay for Lenny Letter | BellaNaija

# data[].attributes.attachment_link.description
Khloé Kardashian opened up about her relationship with God and her path of spirituality in an essay for Lenny Letter. In the essay, the Reality TV - BellaNaija.com. October 12, 2023

# data[].attributes.body
On social media Khloe is very open about her spirituality, every morning she posts a few quotes on her Instagram story about feeling good and being spiritual and trusting God. This again adds to her star image of being spiritual and putting her trust in God to guide her.

# data[].attributes.body
"Everything always takes you to a greater destination. You always grow and the things you think you can't survive you something divinely make it through. That's life. Always remember that."- Khloe Kardashian

# data[].attributes.body
Another element of Khloe Kardashian’s star image is that she is a businesswoman, despite being soft hearted and vulnerable she knows how to do business and her Good American brand is doing amazing! Khloe Kardashian created Good American as it is the first fully inclusive fashion brand that celebrates all dimensions of female power (GOOD AMERICAN).

# data[].attributes.headline
Personal experiences have shaped her business decisions 

# data[].attributes.subject
Personal experiences have shaped her business decisions 

# data[].attributes.body
‘Taking inspiration from her personal experiences and frustrations with fashion, Khloé helped to shape Good American’s inclusivity mission and continues to empower women to celebrate their bodies with confidence' (GOOD AMERICAN).

# data[].attributes.body
Khloe has ensured that every size is catered for, being a victim of body shaming has encouraged Khloe to create a brand for everyone, and this is another key element of her Star Image as she is inclusive, she doesn't discriminate against any sizes.

# data[].attributes.body
Although Khloe has gained more followers and fans from, being so open about her personal life, and as this element of Khloe is now part of her Star Image, it may be argued that Khloe's constant posts and interviews about her breakup are for attention more than to create a personal connection with her followers. This argument can be highlighted in the article above.

# data[].attributes.attachment_link.readable_text
Source: Getty Images (3)

Jan. 24 2019, Published 11:07 p.m. ET

Khloe Kardashian has KRIED wolf one too many times!

For the past several weeks, the reality has been posting cryptic tweets on social media - alluding to the fact that she is finally ready to leave her cheating baby-daddy, Tristan Thompson, and RadarOnline.com learned exclusively her family is "not buying her bulls**t!"

"Everyone knows she is just full of crap and they are all tired of her fake posts," a source close to Khloe, 34, said.

Article continues below advertisement

"She is starving for attention right now because she is obviously not getting it from her man. But until she packs up her things and leaves him, no one is going to feel sorry for her anymore."

The insider told RadarOnline.com exclusively: "They are all tired of playing these games with Khloe and they know she has to be tired of it too."

"Khloe knows that Tristan is not the one for her and she is just with him because she is trying to save face for the sake of True."

Keeping Up With the Kardashians

As RadarOnline.com readers know, Khloe shared a series of cryptic quotes on her Instagram story this week, fueling the fire that things were ending between her and Thompson, 27.

After posting, "Sending love to everyone who's trying their best to heal from things that they don't discuss," she then added, "I wish I had the time for the nervous breakdown I deserve."
Do you think that Khloe Kardashian will ever leave Tristan Thompson? Sound off in the comments.

We pay for juicy info! Do you have a story for RadarOnline.com? Email us at tips@radaronline.com, or call us at (866) ON-RADAR (667-2327) any time, day or night.

# data[].attributes.attachment_link.title
Khloe's Sisters Tired Of 'Fake Attention Seeking' Breakup Posts: She's Full Of S**t!'

# data[].attributes.attachment_link.description
'KUWTK' star Khloe Kardashian's sisters are over her 'fake' Tristan Thompson inspired breakup posts on social media, RadarOnline.com has learned exclusively.

# data[].attributes.body
Many believe that Khloe is a businesswoman as she is the CEO of 'Good American' and this is part of her Star Image. However, according to the article above, Khloe is not actually the brains behind her business; she is just the face of the business as she is a well known figure who would draw attention to the brand.

# data[].attributes.attachment_link.readable_text
Emma Grede, 40, grew up in London and was raised by a single mom who struggled to make ends meet - but she said seeing how hard her mother worked helped turn her into the strong business woman that she is today

She said from a young age, she turned to fashion magazines to 'escape' her 'bleak and grim' life, and she knew from early on that she would do whatever it took to land a job in the industry

Emma left school midway to pursue her career, and by the time she was 26, she had started her own talent agency. It was through that agency that she was able to meet the Kardashian matriarch Kris

And when she came up with the idea to create an inclusive jeans brand, she pitched it to the momager - who thought it would be a perfect fit for her daughter Khloé. Together, they launched Good American in 2016

Two years later, she helped found SKIMS with Kim, which helped the mother-of-three to become a billionaire, and in 2021, she helped Kris to launch cleaning product company Safely

Emma - who is married to fashion mogul and Frame denim founder Jens Grede - now has a reported net worth of $5 million and has used her expertise to launch many more triumphant companies

From how she first landed on the Kardashian family's radar to the way she balances multiple brands while raising her four kids, FEMAIL has uncovered everything you need to know about the business woman

The key to the Kardashians' business success may well be their global fame - but it turns out the celebrity family has found another way to boost their entrepreneurial endeavors in the form of a British-born college dropout-turned-CEO and brand whisperer who has helped to launch three of the reality stars' pet projects, including Khloe's denim brand and Kim's shapewear company.

Meet Londoner Emma Grede, a 40-year-old mother-of-four who has become right-hand woman to Khloe, Kim, and Kris - helping to launch all three of their businesses over the past six years, while landing herself top positions within the trio of companies.

Since 2016, Emma has been quietly working alongside the A-list family, first helping to found Khloe's jeans company Good American as its CEO, then launching Kim's shapewear line SKIMS as a founding partner, before becoming the chief product officer of Kris' new cleaning product company Safely in 2021.

But how did the 40-year-old go from a college dropout to having a her hand in some of the most successful brands in the world?

Emma grew up in London and was raised by a single mom who struggled to make ends meet - but she said seeing how hard her mother worked helped turn her into the strong business woman that she is today.

She said that from a young age, she turned to fashion magazines to 'escape' her 'bleak and grim' life, and she knew from early on that she would do whatever it took to land a job in the industry.

Emma left school midway to pursue her career, and by the time she was 26, she had started her own talent agency. It was through that agency that she was able to meet the Kardashian matriarch Kris, 66.

When she came up with the idea to create an inclusive jeans brand, she pitched it to the momager - who thought it would be a perfect fit for her daughter Khloé, 37.

Emma now has a reported net worth of $5 million and has used her expertise to launch many triumphant companies.

From her impressive career and how she first landed on the Kardashian family's radar to her personal life and the way she balances multiple brands while raising her four kids, FEMAIL has uncovered everything you need to know about the mogul.

A look back at Emma's childhood: How watching her single mom struggle to make ends meet taught her to be a strong business woman

Emma was born and raised in London, England, and her parents are immigrants from Jamaica and Trinidad. Her mom, who raised her and her siblings by herself after divorcing her dad, worked at Morgan Stanley.

'I was under no illusion that it wasn't hard bringing us up,' Emma told Standard.co.uk, while discussing her mother.

'She was gone a lot, but I always understood that she went to work to put a roof over our heads. That set the way I think; you get up each day and you graft.

'I credit so much of who I am to my upbringing. I was raised with three sisters in Plaistow by a single mom. We knew our neighbors and there was a real sense of community. You could trust people, you were as good as your word and I've taken that mentality with me.'

She had many odd jobs as a teen, including delivering newspapers, working at a deli, and running the cash register at a clothing shop - to name a few.

She recalled saving up all her money to buy magazines like Vogue, Elle, and Marie Claire, and she always knew she wanted to work in fashion.

'I was drawn to that world and those people, [but] it was more a means of escapism,' she admitted to Bustle. 'That glamour was very far from how I was being raised.'

She studied business at the London College of Fashion, but dropped out in 2001, after she landed an internship with Gucci.

'It was the right decision for me. I learnt that I got more out of a couple of months work than I could from a college,' she explained to Standard.co.uk.

Inside Emma's career: How the college dropout convinced Khloé Kardashian to start a company with her

Emma then landed a job at Inca Productions, producing various fashion shows and events for the company.

'At Inca, Emma was part of pioneering the business of "designer collaborations," engagements between consumer brands and high fashion, working with the leading design talent of today, such as Alexander McQueen, Christopher Kane, Vivienne Westwood and Zac Posen, as well as brands including Chivas, Mercedes-Benz and Sky,' her bio reads.

In 2008, she launched her own London-based talent management and marketing agency called ITB Worldwide - which she owned until 2018 when it was acquired by Rogers & Cowen.

'I had been around a lot of people, seeing clients and deals. I just imagined, "Well, if they can do it, why can't I?"' she recalled to CNBC, about starting ITB Worldwide.

Through ITB, she landed a partnership with Natalie Portman and Dior. ITB also helped her link up with the Kardashians - she worked on Kendall Jenner's #MyCalvins ad campaign and met Kris Jenner during a Paris Fashion Week event.

After growing close with Kris, she pitched the idea of Good American to the momager, who thought it would be a perfect fit for Khloé.

Emma recalled to Standard.co.uk: 'She thought Khloé might like my idea, and so I went to LA to meet her the following week.'

The youngest-Kardashian sister said 'yes' right away, and the brand was quickly born.

Good American launched in October 2016, and it racked up $1 million in sales on its first day - reportedly the biggest denim launch in apparel history.

'We're a great partnership. We really understand how to create an incredible product,' gushed Emma.

'Khloé and I come from different places and have had vastly different upbringings, but what we have in common is confidence. We asked ourselves where it comes from. How can you give other women that same feeling?

'I grew up with a white mom, a black dad and friends who were from everywhere, in all shapes and sizes. It goes without saying that diversity is important to me.'

According to Bustle, Emma is involved in almost every aspect of the business - overseeing everything from design to e-commerce.

'On the weekends, she'll read customers' product reviews to get ideas for product innovations,' it reported; and Khloé called her one of the 'hardest working people' she knew.

'She embraces every component of the business, and consistently pushes the envelope for what a modern and inclusive fashion brand can be,' Khloé said to the outlet.

Emma insisted that she reads 'every single review' left by Good American customers, which has given her a lot of insight into making the products even better.

'Our businesses are incredibly data led. We're looking at everything,' she shared with Ramped Up.

'What is the experience of somebody who comes on to our site in one part of the country versus another part of the country?

'What are the habits between people who shop in this country versus internationally? What are the patterns in returns teaching us? Oftentimes, the data leads us to innovation.'

Emma launched SKIMS with Kim, 41, in 2018, and in 2021, the New York Times valued the company at $1.6 billion.

In May 2021, she also teamed up with Kris and Chrissy Teigen to create a vegan home care line called Safely, which recently made its way to Walmart.

Emma is also the chairwoman of 15 Percent Pledge, an initiative dedicated to getting retailers to reserve 15 per cent of their shelf space for Black-owned businesses, as well as an ambassador for Women for Women International.

She was also a guest during season 13 of Shark Tank - becoming the first-ever black woman investor to appear on the ABC show.

'I think I'm a good Shark because first of all, I'm relatively young and the business climate now is really unique and really different than it's ever been before,' she told People Magazine at the time. 'And I've prioritized my career in building a diverse, inclusive route and team.'

One thing that Emma takes pride in is inclusivity across all of her brands - making sure they cater to people of all sizes, shapes, and skin tones.

'I think it's really important to drive change,' she told the outlet in February. 'We're in a really unique time in the world where a business like Good American or a business like SKIMS can ultimately drive huge change in the industry.

'Because when we do things and we say we are creating all clothes in double XL through to 5X. I think I'm in an amazing position to actually change the way things are done, and that's what makes me most excited.'

Emma explained that she is passionate about building 'incredible teams' and 'creating opportunities for people' through her brands.

'I think 20 years ago, entrepreneurs had much more of a kind of me-first mentality,' she added. 'I do think the opposite way. I'm about building incredible teams and creating opportunities for people, building loyalty.

'That way you'll find a lot of people that have started with me 10 or even 12 years ago are still working with me now in totally different positions, but people stick with me and I think that's really important.'

As for what she's learned from working with the Kardashians, she revealed, 'I think what they've helped me with is - I just think the idea of never resting, no matter how successful you've become.

'The idea of always working as hard as anybody else in the room is so incredibly important. And that's what I see from them every single day. And that's what I emulate.'

While chatting with Elle, Emma said the reason she thinks she works so well with the Kardashians is because she's so different from them.

Although she has modeled for her brands from time to time, and has attended red carpet events with the famous family, she doesn't enjoy being in the spotlight - but rather, prefers to stay behind-the-scenes.

'I'm just not that girl,' she explained. 'I can't do that stuff. And I think that's probably one of the reasons my partnerships with the girls work out so well

'Because they do that. I never think about myself as a face of the brands - I'm the brain of the brands.'

But when it comes to criticism, she is unbothered. She added: 'I'm very proud to work with Kim and Khloé and Kris; they are incredible business partners.

'I see and hear the criticism every day, but do I sleep well? Do I have peace with what I do? Absolutely.'

A deep dive into Emma's personal life: How the CEO balances running multiple billion-dollar businesses while raising her four young kids

Emma is married to Jens Grede, 44, and together, they share four children - Grey, Lola, and twins Lake and Rafferty.

Jens, for his part, co-founded the multi-media fashion marketing agency Wednesday Agency Group with Erik Torstensson, and he now oversees 12 companies, including Frame Denim.

They met while they both worked on ITB, and he serves as a board director for Skims.

'It's funny, because we had a business relationship before we had a personal relationship, and we're actually not that good at collaborating,' joked Emma, while chatting with Bustle.

'He does what he does, and I do what I do, and we're very respectful of one another's respective areas of expertise, but we don't cross over that much.'

But when it comes to balancing her impressive career and family, she previously admitted that it's not easy for her.

'I don't do everything brilliantly and I don't profess to. I have an enormous amount of help, I have nannies for my kids, I don't clean my house,' she admitted to Standard.co.uk. 'Something has to give.

'I have a limited number of friends, I'm not out having cocktails. There have been stages of my life which were more about being social, now I'm focused on the businesses.

'I don't try to find a great balance. If I have a sick kid, I have a sick kid. If I have a deal to close, I have a deal to close.

'I don't believe I'm here to just fulfil the needs of my children. I'm trying to show them self-fulfillment. I want them to see me doing what makes me happy, so that they learn the importance of finding that thing that you love.'

The couple officially relocated from London, England, to Los Angeles, California, in 2017, and they put their London home on the market for $7 million three years later.

# data[].attributes.attachment_link.title
Meet the brains behind the Kardashians' billion-dollar businesses

# data[].attributes.attachment_link.description
From how she landed on the Kardashian's radar to the way she racked up millions of dollars, FEMAIL has uncovered everything you need to know about business woman Emma Grede.

# data[].attributes.headline
'Some root their characters in their own sense of self and star image’ (Shingler, 2012. p122)

# data[].attributes.subject
'Some root their characters in their own sense of self and star image’ (Shingler, 2012. p122)

# data[].attributes.attachment_link.title
📖[PDF] Star Studies by Martin Shingler | Perlego

# data[].attributes.attachment_link.description
Start reading 📖 Star Studies online and get access to an unlimited library of academic and non-fiction books on Perlego.

# data[].attributes.headline
'The body is one way to display a particular lifestyle—through fitness, fashion, health, cosmetic procedures, and so on.'   (Barbora Kaplánková, 2023) 

# data[].attributes.subject
'The body is one way to display a particular lifestyle—through fitness, fashion, health, cosmetic procedures, and so on.'   (Barbora Kaplánková, 2023) 

# data[].attributes.body
Khloe displays this particular lifestyle, as she has her own fitness shows and she posts fitness videos on her social media. This is another element of her star image not something that she does away from the cameras.

# data[].attributes.headline
‘Behind the public persona lies a private person with a unique personality… one that fascinates and intrigues’ (Shingler, 2012, p122)

# data[].attributes.subject
‘Behind the public persona lies a private person with a unique personality… one that fascinates and intrigues’ (Shingler, 2012, p122)

# data[].attributes.body
This may not be the case for Khloe as her unique personality shines through her posts on spirituality. Khloe shares her deep spiritual thoughts with the world openly. This highlights the coherence of her star image as she does not put on a persona for the public.

# data[].attributes.attachment_link.title
📖[PDF] Star Studies by Martin Shingler | Perlego

# data[].attributes.attachment_link.description
Start reading 📖 Star Studies online and get access to an unlimited library of academic and non-fiction books on Perlego.

# data[].attributes.headline
‘Celebrities such as Reality TV stars are often denigrated for a perceived lack of talent or because they have done nothing to deserve their celebrity status’ (Stewart and Giles, 2019). 

# data[].attributes.subject
‘Celebrities such as Reality TV stars are often denigrated for a perceived lack of talent or because they have done nothing to deserve their celebrity status’ (Stewart and Giles, 2019). 

# data[].attributes.body
This theory could be a reason as to why Khloe changed her Star Image and started her business venture, as she no longer wanted to be known as being famous for nothing. She wanted to start her own brand and build her own name for herself.