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Logan Paul and KSI, the owners of the popular energy drink Prime are sponsors of major soccer teams Arsenal, Bayern Munich and Barcelona.
Soccer attracts a broad demographic, including young adults, families and kids. By sponsoring soccer teams, Prime Energy can effectively reach its target audience, especially those who are active and may be more likely to consume energy drinks and kids who are easily influenced by these soccer players.
The risks are the potential health effects of promoting energy drinks, which frequently have high concentrations of caffeine, sugar, and other stimulants.
Soccer supporters are renowned for their commitment to their squads. By being associated with soccer, Prime Energy can capitalize on this devotion and create a solid bond with followers, promoting brand loyalty.
There is evidence to prove Prime Energy is hydrating as they claim as it contains ingredients such as electrolytes and coconut water but it also contains artificial sweetners which have numerous negative effects on your health.

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Fast food is frequently criticized for being high in calories, saturated fats, and sugars, including McDonald's. Student promotions may be good for the wallet, but they may not always correspond with the healthiest dietary options.

Balance is key. While occasionally treating yourself to a McDonald's meal is acceptable, it's crucial for students to maintain a balanced diet.

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You're getting more food for your money. However, it's crucial to consider the nutritional content of fast food, which can be high in calories, saturated fat and sodium. This ad is over a road which would tempt people driving to stop off for one and indudge in the special offer.

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People often associate the word protein in products with being a healthy snack but in reality they are loaded with sugar and additives. This protein cookie contains 16g of sugar and 13g of protein.

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Nutritional information may vary depending on flavour.

Winner of 'The Cleanest Dirty Treat' in the Men's Health 2019 Sports Nutrition Awards!

Baked with quality ingredients, including coconut oil and pea protein - so they're totally vegan-friendly - each one of these cookies is also sprinkled with dark chocolate chunks.

Our Packaging

We've gone through an exciting redesign, and as we step into a new era, you'll see fresh packaging in your orders. Change is a good thing. But change takes time. Especially when you make change responsibly.

Because we don't believe in wasting perfectly good packaging - that would go against our sustainability pledge - you might get a mix of old and new designs inside your orders.

Rest assured, it's still the same consistently high-quality product, just as you'd expect. If you happen to receive classic packaging, know that your order is helping to reduce waste. And if you receive anything with a fresh look, you're one of the first, and we'd love to hear what you think.

Thank you for joining us on our journey to reduce our impact on the planet, while maximising our impact for our community.

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Baked Cookies are made from indulgent chocolate dough naturally sweetened with coconut oil and stevia! Vegan-friendly.

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Nesquik chocolate milk can be part of a balanced diet, especially if consumed in moderation. It can be a way to make milk more appealing, especially for children. However, it's crucial to be aware of the added sugar content and to consider the overall nutritional profile of your diet. Whenever possible, it's a good idea to choose whole foods and natural sources of nutrients.

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Messi's association with Pepsi is extensive and influential, especially among younger fans who look up to him, there may be worries about promoting an unhealthy lifestyle.
Using a sports icon to endorse a product that doesn't align with a healthy lifestyle sends conflicting messages, especially considering the importance of athletes as role models.

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The World Cup is a global event that promotes athleticism and sportsmanship, but Coca-Cola products are often criticized for their high sugar content and contribution to health issues like obesity and diabetes. The sponsorship of a sugary beverage with a sports event can send conflicting messages about what constitutes a healthy lifestyle.

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Activia claimed to have "special bacterial ingredients" in their yoghurts to boost immunity and regulate digestive system. As a result of this marketing their sales increased dramatically although there was no scientific evidence to prove this.
These false health claims trick consumers into thinking they are making healthy choices.

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The promotion of fitness teas as a quick weight loss solution can be very misleading and damaging to consumers.
Kim Kardashians target audience includes mostly women of all ages, instead of promoting detox teas to such a large audience a balanced diet should be recommended for sustainable weight loss.

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Buzz words such as "natural" "gluten free" and "lower cholestrol" may gain the attention of consumers looking for quick and easy healthy breakfasts for a busy lifestyle. Although this cereal may be all of the words mentioned above it is not the healthiest of breakfast choices as its calories consist of 32.7% of sugar. 9g of sugar per 28g serving.