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Spotting greenwashing can be challenging because companies use various tactics to make their products or practices appear more environmentally friendly than they actually are.

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Check for Third-Party Certifications: Look for recognized third-party certifications and labels from organizations like ENERGY STAR, Fair Trade, USDA Organic, or the Forest Stewardship Council (FSC). These certifications usually indicate that a product or practice has met certain environmental or ethical standards.

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By staying informed and exercising a critical mindset, you can better identify greenwashing and make more environmentally responsible choices as a consumer. Encouraging transparency and responsible practices can help discourage greenwashing in the marketplace.

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- Pay attention to claims that sound very general or vague, without specific details

- Watch out for excessive use of green imagery or nature-related symbols

- Check if companies have any special certifications or proof to back up their green claims

- Pay attention to the entire lifecycle of their products, from production to disposal

- Compare their claims with what other companies are doing in the same industry

- See if they have a history of environmental problems or bad behavior.

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Beware of Irrelevant Information: Greenwashing often involves diverting attention from an environmental issue by highlighting a different, unrelated aspect. For example, a company may focus on a product's energy efficiency while ignoring other negative environmental impacts.

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Pay attention to the wording - if a brand says that it’s made of 50% recycled plastic, then it’s still 50% virgin plastic.

Read beyond the labels - Natural. Eco-friendly. Sustainable. Nontoxic. These words may sway consumers, but they’re vague enough as to mean different things to different people, and they offer no real proof that a product is green.

(Lefter Alexia Maria)

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Pictures: Pinterest

Links: https://www.bbc.com/news/business-59119693.amp