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Learnt about the importance of ‘Digital Glue’ with HR colleagues 👍

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It’s important to activate the willingness for our consumer to contribute, thus increasing the stickiness.

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It’s important to activate the willingness for our consumer to contribute, thus increasing the stickiness.

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Need to create a digital glue to know our consumers better by using data at multiple touch points and maximise our presence on multiple channels and touch points so as to allow us to make better personalised marketing campaigns.

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Building an ecosystem for consumer co-creation contributes to the stickiness of their journey

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Learning to create Multiple platforms to engage co conusmers

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Learning to create Multiple platforms to engage co conusmers

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Digital glue is an important aspect to connect between consumers, and partners. Co-creating is also another big opportunity that businesses can tap into.

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The intricacies of the constantly evolving business landscape provides for unlimited and exciting learning opportunities.

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I have learnt that the consumer decision journey is fragmented, decentralised, blurred and co-created. The winning formula is do have an effective digital glue strategy that sticks us and bond the customers closer to us. 

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I have learnt that the consumer decision journey is fragmented, decentralised, blurred and co-created. The winning formula is do have an effective digital glue strategy that sticks us and bond the customers closer to us. 

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I learnt that customer engagement is a very important aspect. I thought it is very smart that Nio Home created a social platform to form a community for the existing users, which allow potential buyer to connect with them and create brand awareness.

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Create a robust system to interact/transact with customers in their Journey in these Fragmented times. “Exceptional” handling may no longer be as Exceptional.

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Revenue come not just from our product but also from data. This sharing show us how digital consumer journey are changing.