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Sustained attention, unlike the other two abilities, refers to the duration of time we can focus on rather than the number of things we focus on.

Selective attention is more efficient than divided attention because it focuses on one thing.

Unlike selective attention, divided attention focuses on multiple tasks, so efficiency and productivity are relatively low, but multiple tasks can be processed at once.

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A:Eye-catching imagery, bold headlines, moving media like GIFs and videos

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3-1 no reasonable evidence
3-2 can’t explain bingeing

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Its primary objective is to create engaging content that’s rich in visuals and/or interactive experiences, and that’s tailored to our audience’s interest

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Because we can focus our attention for long periods of time when we are investing our time in the things we enjoy

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1.Create content with audience insights in mind
2.Dońt be afraid to go for that outlandish tagline
3. Offer an interactive reading experience.
4.Using engaing formats such as Turtl
5.Using personalization helps to boost your selective attention.

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Sustained attention: focusing on one activity for a long period of time.

Selective attention: focusing on one thing in particular while ther are many distractions.

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Divided attention
- the type of focus that takes place during multitasking.

Ex.) taking notes during a meeting

-> usually less productive at both things when we try to do them simultaneously

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Sacrifice content quality & audience retention
Leave behind in-depth, immersive experiences to pursue quick wins

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1. Our digital environment
2. Huge amount of information presented to us at all times

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The New York Times,Time magazine, USA - 8 seconds long
Forbes- attention depends on generation ( gen M: 4seconds longer than gen Z)
BBC- difficult to put a figure on attention span at all (depending on task, context)

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1. Why does the article advise against condensing all content into eight-second chunks?

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1. Why does the article advise against condensing all content into eight-second chunks?

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Answer:

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2-1) How does the article recommend marketers gain attention in marketing to cater to short attention spans?

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2-1) How does the article recommend marketers gain attention in marketing to cater to short attention spans?

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Answer:

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2. What is the main factor contributing to changes in attention spans, as discussed in the article?

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2. What is the main factor contributing to changes in attention spans, as discussed in the article?

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Answer:

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1. According to the article, what are the three types of attention identified by scientists, and how do they differ?

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1. According to the article, what are the three types of attention identified by scientists, and how do they differ?

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Answer:

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3-2) What does the article reveal about the myth regarding humans having shorter attention spans than goldfish?

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3-2) What does the article reveal about the myth regarding humans having shorter attention spans than goldfish?

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Answer:

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3-1) What does the article reveal about the myth regarding humans having shorter attention spans than goldfish?

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3-1) What does the article reveal about the myth regarding humans having shorter attention spans than goldfish?

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Answer:

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1. How does the article define attention marketing and what is its primary objective? 

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1. How does the article define attention marketing and what is its primary objective? 

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Answer:

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2. What types of content elements are recommended in attention marketing as mentioned in the article? 

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2. What types of content elements are recommended in attention marketing as mentioned in the article? 

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Answer:

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2. What is the downside of relying solely on "snackable content" in marketing according to the article?

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2. What is the downside of relying solely on "snackable content" in marketing according to the article?

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Answer:

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1. What conflicting reports about attention spans are mentioned in the article?

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1. What conflicting reports about attention spans are mentioned in the article?

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Answer:

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2-2) How does the article recommend marketers gain attention in marketing to cater to short attention spans?

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2-2) How does the article recommend marketers gain attention in marketing to cater to short attention spans?

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Answer: