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The Cold War has a big impact on the political vision of the baby boomers

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They were the first generation to grow with the television, being the main source of information

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Gen X come after the Baby Boomers and lived on the period after the WWII. They were part of the reconstruction of Europe before the War.

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Some of them caracteristics are: the intense focus on work, valuing the family and others.

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After World War II, these countries experienced a increase in birth rates, which became known as the baby boom.

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the baby boomer generation effectively entered the job market in 1970

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They are more independent then the others generations

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They are more independent then the others generations

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A baby boomer is a person who was born between 1945 and 1964

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They were born in Europe, United States, Canada or Australia.

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Shaping Events: The Great Recession, the technological explosion of the internet and social media, and 9/11

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What's next on their financial horizon: Millennials are powering the workforce, but with huge amounts of student debt. This is delaying major purchases like weddings and homes. Because of this financial instability, Millennials choose access over ownership, which can be seen through their preference for on-demand services. They want partners that will help guide them to their big purchases.

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They have strong entrepreneurial spirit 

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They have strong entrepreneurial spirit 

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Banking Habits: Millennials have less brand loyalty than previous generations. They prefer to shop products and features first, and have little patience for inefficient or poor service. Because of this, Millennials place their trust in brands with superior product history such as Apple and Google. They seek digital tools to help manage their debt and see their banks as transactional as opposed to relational.

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People who are born from 1965 to 1981

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Media Consumption: 95% still watch TV, but Netflix edges out traditional cable as the preferred provider. Cord-cutting in favor of streaming services is the popular choice. This generation is extremely comfortable with mobile devices, but 32% will still use a computer for purchases. They typically have multiple social media accounts.

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Gen Y, or Millennials, were born between 1981 and 1994/6. They are currently between 25 and 40 years old (72.1 million in the U.S.)

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Social causes are important to this generation

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Social causes are important to this generation

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They can call to generation Y!

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Generation Z os the First borning with internet

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Generation Z os the First borning with internet

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They look for immediate and easy information; They always seek the best professional opportunities, which is why they change jobs more often; Value professional growth and seek new challenges; They do what they enjoy (work enjoy what they enjoy);

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Internet generation

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The people of Millennials are very intelligent on english!

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1981/1995

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People who were born from 1981 to 1996

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Not only are millennials open to change and adaptive, but they also seem to possess an extraordinary passion for learning new things. This generation exhibits deep curiosity about the world and displays the desire to further develop skills and knowledge that can help them within their professional lives.