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light-witch part 1

I have gathered research from Charlie Puth’s TikTok account and YouTube.
I did this so I can fully understand the connection between, how this song was created and publicised via TikTok and also see the finished product e.g. the music video or song on YouTube.
As you can see this TikTok is part 1,
Charlie Puth created a lot of TikTok‘s to advertise this song.
He did this to create suspense between him and his audience, he does this very well as you can see his fans create personal TikToks telling Charlie to “drop this song already”
Proving that people are getting more excited with every video, so that when the song is finally released the song will have listeners.

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Charlie Puth "Light Switch" TikTok September16,2021

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In this video Charlie Puth continues to create the light switch track, releasing lots of small clips of this song. And with each video his fans are getting more and more excited for the finish product.

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Charlie Puth - Light Switch TikTok video 9/17/2021

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Again in this video we see consistency with the video layout, he is using the same recording style.
And halfway through the video he records his manager telling him to get the song done, again he’s being very genuine with his audience, showing us the other side of what is going on to produce this song, in this case pressure from his manager to get it done. And then he has the idea to use the words that his manager says to him when telling him to hurry up and create this song, “come on come on”. making something that would naturally be a stressful situation, incorporating it into a funny and positive piece into his music.

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My record label won’t stop calling 💡 #shorts

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This is the final product
The song “light switch” Charlie released this song on Spotify and people went nuts for it,
it has surpassed 200 million plays on Spotify.

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You can see that Charlie Puth consistently keeps the idea of his original light switch video, when it also comes to advertising of the music video.
You can see this when he says what if we started the video by me painting a fence, and then he proceeded to do it.
Sounds familiar right…
Remember how Charlie Puth created the track he said what if we had a bit that went “ boop boop boop boop boop” and then proceeds to create that sound. He has a particular signature of creating TikToks that works for him, which also makes him unique so when his audience see the video they know what to expect.
This again makes the audience intrigued to go watch the finish product e.g. the music video on YouTube.

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This will all make sense when you see the video.

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@charlieputh
This will all make sense when you see the video.
♬ Elevator Music - Bohoman

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By the time Charlie Puth released the music video, he already had an audience extremely excited to watch and listen to the song, as he had been creating suspense and leading up to the release of his song via posting on TikTok.
“Light switch” currently has 75 million views on YouTube.

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Charlie Puth - Light Switch [Official Music Video]

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Charlie Puth‘s also makes his videos the highest of quality, where the sound is clear and defined.
Also he is always in the studio when recording, making it very familiar to the audience whenever they see him in the studio they know that he will be recording a song.
And again each clip is very short and exciting there’s no unnecessary clips, keeping the audience engaged throughout the whole TikTok.
This is extremely important on TikTok, as the algorithm is mainly based on watch time and engagement, such as likes comments et cetera.

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Charlie Puth advertising his track “Hilarious”
Again here Charlie Puth uses his signature style of recording, there is something so unique about this as it draws in so many viewers, as even the people that do not understand music production can easily understand it.
He makes a Videos simple so anyone can follow what he is explaining and we also learn something on the way.

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Charlie Puth - That’s Hilarious [TikTok] | February 14, 2022

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Another reason Charlie Puth is so loved by his fans it’s because he is so real and authentic,
You can clearly see this in is TikToks. He is open about his emotions even when it is hard, and puts raw emotion into everything he does for example the song “hilarious”. he is talking about something that is very personal to him, A break up, and even though it’s a hard thing to go through he took that pain and turned it into something beautiful.

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Just like “light switch” by the time Charlie Puth had finished this song “hilarious”. He already had a massive audience excited and waiting for him to release the song. So that when he did, loads of people would listen and understand the meaning behind this emotionally moving song.

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Charlie Puth - That's Hilarious [Official Visualizer]

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Charlie Puth makes his videos very easy to understand, so even someone that does not have a lot of knowledge in the production of music. He can easily simplify it so everyone can understand.
You can see this in him breaking down harmonies into different people, The nerdy guy that Yardley guy et cetera. I think this is very clever, he also tells the user to turn over their phone this makes it a lot more interactive, Really making the audience a part of the video.
And then you can hear the panning on each side on the phone which I think personally is very clever.

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@charlieputh
Part 2
♬ original sound - Charlie Puth

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Again here Charlie Puth is so genuine with his audience and his emotion. So when his audience hear him be so open and honest it makes us trust the creator, as well as want to be a part of the story that they are telling through their music. And in this song there is A story, and you can tell he put a lot of emotion into it, also as a man opening up on social media it’s so difficult and this video probably inspired a lot of other men to speak about their emotions, or even anyone that has been in a similar situation.

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This is a very hard song for me to listen to, but it’s worth it. “That’s Hilarious” coming in April.

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@charlieputh
This is a very hard song for me to listen to, but it’s worth it. “That’s Hilarious” coming in April.
♬ original sound - Charlie Puth