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This advertisement caught my attention because it looks very tasty and the text mentions the ingredients are vegan and plant based. The apples are plucked in my hometown, which gives a sense of familiarity with the product.

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This advertisement caught my attention because it made me curious about what shows are available on Netflix. The fact that you can get one month for free is also very appealing. The process of subscribing is made very easy, one click and you are on the correct page to subscribe.

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I really like this advertisement of the Spanish government. In regards to incentive tourism, the government call for tourists with this phrase “Spain, the destiny you have inside”. Making a play on words, and also, matching with the image of a woman with a Spanish landscape in the background. In the down part is also written “Come on vacation to the country you know without knowing it”. In my opinion this description perfectly captures the essence of our country and it fulfils its function in a perfect way.

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In my opinion fast food chains are some of the best ad creators. That´s why I have chosen a McDonalds ad from its 60 years celebration. I love this kind of visual images and I think is the way that impacts people in a better and faster way. Here we can observe how, by putting the noisemakers in the box of fries, they look like the fries themselves, creating an interesting visual effect.

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This advertisement is a great example of brand advertising. It caught my attention because the ketchup bottle is made out of a tomato which is pretty strange and unusual. The same goes for the caption. Everybody knows Heinz and ketchup is their most famous product.

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This advertisement caught my attention, because of how catchy the tune is. After seeing and hearing it a few times, I could sing along.

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Coca-Cola | New Coca-Cola Zero Sugar - Best Coke Ever?

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This is a
Sandy Hook Promise' advertising. It's quite interesting because it starts out as an ordinary video, which begins to get more serious and serious with each story. In the end,raising such an important topic as school shootings. It is especially interesting that it depicts the experience that children experience from physical trauma to emotions and all of them are uncensored.

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Google's comic for the launch of Google Chrome

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Google's comic for the launch of Google Chrome

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Thanks to this comic, they explained the difficult-to-understand scheme of Chrome operation, in words that are quite simple for people. The visualization, which was also reduced to a minimum, made it easier for people to perceive this comic

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In dutch 'sustainable' means 'duurzaam'. But 'duur' means expensive.
Lidl makes the statement that their sustainable products are not expensive. Therefore, they now call these products only "zaam".
The word 'zaam' does not exist in Dutch so it caught my attention when I saw this billboard hanging along the road. Lidl uses a fun pun.

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The retail store Delhaize connected their ads to a big event, namely the Olympics. This way their advertisements were very relevant and appealing to consumers.

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This advertisement is to bring awareness for youngsters with psychological problems. It has caught my attention because of the darkness and pain behind it, while the person is texting that everything is okay. It really makes you think about the seriousness of the topic.

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Everyone knows the iconic red Coca-Cola truck, you can find it at Christmas markets and in the ads of Coca-Cola. The purpose of the truck is not to sell the actual products, but mainly to build an image of their brand: coziness, familiarity, a beverage to share with family and friend,.. It caught my attention because the truck is so iconic and after all these years the truck still gives me the magical feeling of Christmas.

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This e-mail caught my attention because the subject says “Back to kot (dorm)!”. I feel addressed by the subject and I can discover Krëfel’s products if I click on the link. The e-mail is directed to students as well as their parents.

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This is a poster from the yearly event 'Bloedserieus' which invites students to give blood to the Red Cross. I always like the posters because it has a nice quote on it or song lyrics like this one from Netsky - Come Alive. It really appeals to young people. It is also a good thing that they organise this, because mostly students are busy with school and kinda forget to make an appointment to donate blood. With this event, it isn't really hard to forget it and the Red Cross comes to student cities to place a tent over there.

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This ad caught my attention because I immediately associated it with Nike's famous "Just do it"-ads. However, it's not an ad from Nike, but from it's an ad from Oxfam, trying to persuade people to buy local. Because of the subtle reference to the famous brand Nike, people will reflect about the link with Oxfam and the meaning of it, which will result in an ad that lingers longer.

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Mailchimp is a B2B company who offers digital services to companies (mainly automatic mailing). I think this ad was done very well, since their audience can also be anyone on the street with a starting business this got the wide reach they probably wanted. It's very creative which many B2B companies are afraid to be, so this one really stood out to me.

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The brand values of Dove are self-love, empowerment and beauty which it achieves by creating campaigns such as this one.
I really like this ad and this campaign in general because the company have been tapping into current issues of self-confidence and body image ideals that are prevalent in today’s Western society.
Real Beauty Campaign was rewarded with 700% uplift in sales and, perhaps more importantly, a huge brand platform that has yielded fantastic creative work and a very clear place in consumers’ hearts.

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In my opinion this New year ad for the pasta brand Barilla is really interesting. Having the spaghetti coming out of the page, exploding like a firework is definitely a new approach to a pasta ad.

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This advertisement of McDonald's is encouraging drivers to keep their eyes on the fries in this road safety campaign. McDonald's decided to remind its customers to focus on driving and eat only once parked safely. I find this ad very surprising and interesting. McDonals does not focus on their sales in this campaign, but on the safety of their customers

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https://www.youtube.com/watch?v=48vzkUGyRvI

This ad grabbed my attention because it was an ad that matched the content of the television program. The program is about matching certain families/ individuals with a shelter dog. The ad for dog food therefore fits the program well. The ad is also likely to reach people who themselves own dogs or want a dog.

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Opti Life Prime - Eén brok energie, één met de natuur

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I think this ad is a local advertising because it is targeted to a specific audience (people who live in Leuven). Their goal is to spread awareness about the opening of their new store and generate more store visits.

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I always get this commercial when watching youtube video's. This is an example of a business to business advertisement because it is targeted to start-ups, entrepreneurs and businesses.

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Create a Professional Website For Your Business | Wix.com

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Adidas explains with this ad that they are always trying to improve their collection by using the newest technology. This ad caught my attention because it is very fast paced and you see different stages of the development of the new shoes. They try to convince the consumer that their brand never stops innovating.

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This is a campaign from the Belgian government to make people understand that it is very dangerous to drive faster than the designated speed limit. The advertisement grabbed my attention because of the photo. This picture tries to scare people by showing them the possible result of ignoring the speed limit.

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'Make a wish' is a non-profit organisation that grants wishes to children with a life-threatening illness.

This advertisement caught my attention because at first you see a happy kid and afterwards you read his diagnosis/disease. This is a big contrast what you don't expect.
(C.R)

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This advertisement caught my attention because they tried to make it funny with a joke. They tried to connect love (a relationship) and smoking because often a partner doesn't like it when the other partner smokes. They want to create awareness.
(C.R)

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This ad from Surf Rider Foundation brings social awareness to the ongoing issue that is plastic waste and how it affects thousands of creatures in the ocean everyday.
It caught my attention because it makes us think through a simple ilustration how a known common eating habit such as sushi can contribute negatively to this issue.

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This ad from Lacoste, as the name says, shows various jumps through the brand's timeline for a marketing campaign that brings the audience to the fashion´s past.

It caught my attention because in a nearly 1m 30s train ride, this campaign evokes emotion in the target audience and sets to remind them of the brand's continuous (Timeless) vision, mission and values  through the decades.

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I consider this ad to be a great representation of an institutional ad during the Covid 19 pandemic with a simple and direct message to the consumer.

It caught my attention because, Volkswagen focuses on bringing concern to this issue by simply showing that such as everyone had to adjust to the demands of this global pandemic, they to had to adjust their image and values during these alterations by reminding the importance of keeping a social distance (as seen by the separation of the letters in the brand's logo)

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Ikea Singapore's Valentine's Day Facebook campaign

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I thought this was a great example of simple, funny and recognisable advertising. Short comics are things I love to look up online in my free time, so this immediately also caught my attention. The iconic Ikea colors make sure you know it's from Ikea and it's also a funny play on Valentine's Day for a company who doesn't really have anything to do with love.

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Ikea Singapore's cute Valentine's Facebook campaign - Creative Review

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This is a very clever ad regarding self-examination in the fight against breast cancer. Although there were some plagiarism issues surrounding this campaign, the idea behind it is an excellent way to create awareness for this problem.

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This example of institutional advertising tries to create a positive brand image for Adidas by promising to donate 10% of their revenue to charity. With ads like this one, the image of Adidas is a rather conflicting one because they still fail to provide a living wage for their workers in Bangladesh.

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Nike has always campaigns that stay with me. With this new campaign 'Play New' they encourage people to try new things in the sporting world and show their failed attempts. This creates a relatable story for the consumer, but also keeps in mind the brand that motivates them to share these fails. This connects people with the brand.

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https://www.youtube.com/watch?v=MYWdClD9ems
Lamborghini announces with this ad that they will launch a new version of their iconoic Lamborghini Countach. This ad caught my attention because in the beginning you don't know what is happening, but in the end you see the similarities between the old and new Countach. It also grabbed my attention because of the cinematic look of the advertisement.

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New Lamborghini Countach LPI 800-4 – Future is our legacy

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This is the end page of a book I was reading on my e-reader. I don't know if this is considered a traditional ad, but it tries to persuade the reader to sign up for the e-mail list of the author to receive discount and other promotions. By a simple click on the included link the reader can subscribe.

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Opel announces with this ad the launch a new version of their Opel Meriva. This ad caught my attention for the words that are used and for their links with images.The slogan "She's a German!" is a phrase implying that German products are the most reliable in the international market, an original way of boosting brand value.The choice of German supermodel Claudia Shiffer, is nothing more than an implicit endorsement of the 'top' qualities of the nation's cars and automotive engineering, giving greater authority to the message and to the brand.

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Anuncio Opel Meriva 2014 Claudia Schiffer

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This email caught my attention because it addresses me directly and because of the use of colours. Furthermore, titel of the email states that you can get a free gift, which is also very appealing. At the end of the email you can click on “I WANT THIS!” to be redirected to the website.

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This ad caught my attention because it is about a brand (NA-KD) that teamed up with a non-profit charity to raise awareness for symptoms of breast cancer. It is not only an ad for the charity (know your lemons) but also for NA-KD, since they support the charity by donating 10% of every bra sale to Know Your Lemons.
This ad can be seen as a non profit ad and a brand ad.

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I chose this specific ad, because it really speaks to people who know or think they might have European ancestry and would love to find out from where their ancestors actually are. The first question really raises curiosity among possible customers and it feels personal.

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I chose this specific ad which encourages people to keep on respecting the corona restrictions. I find it creative how the Belgian government targeted young people by showing a young woman who says she "does it because she cannot handle another summer without festivals". Many young people will identify with her, therefore this is a convincing advertising method.

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This advertisement grabbed my attention because it represents in original way a theme that even if we think that everybody already knows the answer, it’s not like that.

This spot shows what could think expecting mothers that have just found out their unborn infant suffers from Down Syndrome deal with the emotional question asking themselves: What will my baby’s life look like?

The CoorDown charity announces this spot that provided parents with an answer. The video consists of 15 children with this specific disease, each one of them giving their own answer. This advertisement campaign was an unbelievable success, the charity company achieved more than 7 million views, the video has had the desired effect, obtaining donations through Giving Assistant shopping.

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HOW DO YOU SEE ME | March 21 | World Down Syndrome Day

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This poster is part of a campaign by Gaia, to raise awareness to animal experiments, and experiments on dogs in particular. A lot of people have dogs as their pet and they love them as part of the family. By using the word 'recall' and making people aware that it could've been their dog, the one they love, in these experiments, they can really grab the attention of a lot of people. Bringing awareness to the problem and their cause.

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Nike frequently creates ads that are similar to this one. The idea is that they take a (famous) athlete and add an inspirational quote to the image. By doing this they tell the audience that by 'just doing it' great things can be obtained and that people shouldn't let themselves be held back by fears. This in turn can give the audience the idea that Nike is linked to being brave and believing in yourself which are positive qualities.

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This ad is one supported by Flanders. With this ad they want to encourage people to keep on cycling instead of driving.

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De Vlaamse overheid grijpt deze kans om iedereen aan te moedigen om te blijven fietsen. Om die reden werd op 14 mei 2020 de eerste grootschalige fietscampagne in Vlaanderen gelanceerd. Er komt een brede mediacampagne via radiospotjes, een uitgebreide digitale campagne, affiches op bussen en trams en langs de Vlaamse hoofdwegen.

Campagnemateriaal

De boodschap die in de campagne aan bod komt, kan ook door lokale overheden gebruikt worden op hun website en sociale media.

Het campagnemateriaal kunt u vinden op de website van de Vlaamse Stichtig Verkeerskunde.

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De Vlaamse overheid grijpt deze kans om iedereen aan te moedigen om te blijven fietsen. Om die reden werd op 14 mei 2020 de eerste grootschalige fietscampagne in Vlaanderen gelanceerd. Er komt een brede mediacampagne via radiospotjes, een uitgebreide digitale campagne, affiches op bussen en trams en langs de Vlaamse hoofdwegen.

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I chose this ad I recieved as an email from Spotify. Spotify sends out a lot of these ads to convince people to subscribe to Spotify premium by offering to make the first 3 months for free. By clicking the 'Ik neem premium' button, you automatically log into your account and it directs you to their website to activate spotify premium. By saying this is my 'Last chance', they try to convince me to act quickly, even though these discounts appear very often.

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This ad is placed next to roads to emphasise the fact that you don't need to drink when you drive. A 'BOB' is someone who doesn't drink at all for the whole evening and mostly brings other people home too. It caught my attention because these ads are almost on every highway and it is a known concept among Belgian citizens.

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This ad is from the red cross in Belgium. It caught my attention because they use numbers to show how big the problem is and how much donators they need. They also come to Leuven multiple times a year to ask students to donate and I think their actions are great. It shows us how much not only strangers and others we may help with donating, but probably ourselves too. The awareness they create by this ad appeals to everyone.

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Greenpeace is a pacifist environmental non-governmental organization.

I was impressed by how they show the negative impact of using plastics using direct language aimed at the consumer.
They use a meme format to show the harmful effect on nature and animals, a type of format that can be presented on all social channels.

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IKEA launched "The room" campaign against domestic violence.
An IKEA's room has been closed with a wall inside the store and has been placed inside it a special amplifier that spreads the sound of the real domestic violence stories.
Then customers could read the message: "Violence is closer than you think, sometimes there’s just a wall between you and it."
The project was promoted in 25 Italian stores and on the digital channels of the company and has supported Italian associations that take care of women victims of violence.
I like how Ikea is able to use its popularity to raise public awareness on issues of social emergency.

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This ad of Adidas is very striking because of the big splash of paint on the shoe and the caption "Time to change up". This campaign tries to convince people to bring in their old shoes, which will be donated to the children of Hope Worldwide Philippines. In that way, Adidas tries to put out an image of a brand that cares about sustainability. At the same time, people get cash off their new pair of Adidas, which might increase the sale of shoes.

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Recently, the new iPhone 13 was released. With this, Apple is present on a lot of different channels, including mail, where consumers can immediately click through to purchase the new iPhone. For people who are not immediately convinced, you can also get more information about the features and cost of the new iPhone.

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This brand advertisement of Hellmann's is a nice advertisement that shows that even a mayonnaise brand can creatively respond to specific events, in this case Christmas. The use of color and the drawing on the spoon allow you to infer what the advertisement is about, without even reading the text.

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National campaign against youth violence

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National campaign against youth violence

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This ad from the national campaign against youth violence caught my eye due to the way it presents the things a child sees. A strip of photos across the child's eyes contain a series of intense images representing the violence and abuse the child has witnessed. It lets outsiders take on the perspective of the child, a perspective that often goes unseen.

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In this article you can find a fragment of the well-known Flamish soap "Thuis" where they mention "Boven de wolken". This is a non-profit organisation with photographers who capture photos of parents with their stillborn baby. Boven de wolken needed to collect money to continue their project. That's why Thuis mentioned it and there was launched a funding project by, among other things, text messages. After this reference in Thuis (around 1 million viewers, one of the most viewed programs in Flanders), Boven de wolken received the attention they needed to make the public aware of who they were and that they needed money. This was actually very succesful: they already collected €483 573. I think it's a beautiful example of nonprofit advertising on the public broadcast television.

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De Warmste Week draaide jarenlang rond het inzamelen van geld voor een organisatie naar keuze. Een formule waar onder meer Boven de wolken zijn voordeel mee kon doen, en het grootste deel van zijn werkingsmiddelen uit haalde.

Maar in 2020 gooide de solidariteitsactie van de VRT het over een andere boeg. De kern van De Warmste Week lag niet meer op het inzamelen van geld, maar vooral op het rechtstreeks helpen van anderen, onder meer via vrijwilligerswerk.

Dit jaar is het centrale thema van De Warmste Week "kunnen zijn wie je bent". Daarrond kunnen mensen projecten opzetten en opnieuw geld inzamelen. Nieuw is ook dat 21 jongeren het gezicht worden van de actie, onder leiding van ambassadeurs Gloria Monserez (StuBru, Ketnet), Kawtar Ehlalouch (MNM) en Stéphan Tanganagba ("Op Kot", Eén).

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"Red Boven de wolken": sms-actie en "Thuis"-verwijzing voor vzw die foto's neemt van sterrenkindjes en in geldnood zit

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De Warmste Week draaide jarenlang rond het inzamelen van geld voor een organisatie naar keuze. Een formule waar onder meer Boven de wolken zijn voordeel mee kon doen, en het grootste deel van zijn werkingsmiddelen uit haalde. Maar in 2020 gooide de solidariteitsactie van de VRT het over een andere boeg.

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There is something intriguing about this ad by Nutella. The large letters in chocolate paste attract people to read what is written without noticing that it is an ad by Nutella, since it is only indicated fully at the end. The text suggests that Nutella is so good that people would try to lick the page just to have a taste.

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I came across this bilboard while walking in Leuven and I think it's such a simple way of drawing attention towards a food chain. Even though it might be a silly catchphrase, it still makes you remember it in the back of your head. And the fact that you get a visual representation of what could be your lunch/dinner may possibly be the tipping factor in deciding to go get a burger at burgerking or eat somewhere else.

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This is a very typical B2B commercial about a Holland Colours. Overall, this is what they do: "We imagine, create and manufacture the highest quality solid and liquid colorants, color masterbatches and advanced polymer additives for your plastic products." So, for example, they provide the color of the Edammer cheese. I actually got in contact with this company through joining the "beursrally" (stock market rally) of De Tijd, and I was surprised because colorants is something you don't think about when you buy a product. Their website is also very visually attractive designed (https://hollandcolours.com/). In my opinion, this is a very illustrative advertisement of a B2B company.

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This is one of the most iconic ads, I think, in which Apple positioned itself als being different. It's very illustrative and clearly tried to reflect the core values of the company and to distinguish itself. It's an intertextual reference on the book 1984, which is also very cool I think. The "storytelling aspect" is definitely present in this advertisement and it managed in being memorable.

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The advertisement can be interesting because it shows a sample of the shows that are available on the streaming service and the process of subscribing, including the cost is imediatly accesable for the viewer. On top of that the fact that you can save money when going for a one year subscription is appealing.

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This is a very beautiful advertising spot on how Nespresso started a project in Columbia. Through this project, they were able to raise the living standard from local employees. This spot positions Nespresso as being socially responsable.

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In my opinion Kawasaki has some of the best advertisement when it comes to motorcycle advertising world. First of all they are funny and second of all they show you what you get, a very fast motorcycle. It is an ad you don't easily forget in my opinion, especially because of the humour in it. "kawasaki, let the good times roll"

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this advertisement adresses the problem with overfishing. People seem to get more frustrated when a cute animal is in danger so they make you aware of this problem by showing a fish with a panda mask. I think it's a good way to make people think about this problem in a different way.

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McDonald’s had a really creative idea to promote the fact that they are opened at night: using 2 lights to recreate their logo certainly got everyone’s attention.

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This ad caught my attention because of the cosy picture, the green environment and the good review. The green bar says 'nu boeken' which means that I can book the place immediatly.

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This advertisement from Starbucks is part of the local advertising category because of the fact that it promotes drinks that are only available in Japan. Starbucks made different drinks for each region in Japan, targeting a specific local audience with every drink in the process, and with this advertisement the company is trying to spread awareness about their new line of frappuccino's and generate more visits to their shops.

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This advertisement is made by Amnesty International to show consumers the power of the pencil. The posters were made to promote the annual letter writing campaign Write for Rights, striving to free people around the world who are imprisoned unjustly. It caught my eye specifically because of the original and creative way they decided to frame their message, using almost no words and letting the drawing speak for itself.

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I really liked this ad because they use a nice wordplay that is actually world famous, but now becomes very local. In that way, you immediately feel the connection. In addition, there is no logo anywhere, but you still know what brand it is because of the hugely familiar spell and layout of the ad.

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Vaccines have been a very controversial topic inside but also outside the US. A slogan like this is an immediate eye-catcher that gets your attention. But it is also a very funny one because the advertiser is a funeral home. As a result this ad went pretty viral all over the world. Personally, I think humor is one of the best methods to advertise your products.

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Every few years, Dice & EA release a new video game from the video game franchise called Battlefield. Their promotional trailer for this game was very well made and has hyped up a lot of people who are passionate for this series. It is a good combination of music, stunning visuals and sometimes a bit of humor.

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Battlefield 2042 Official Reveal Trailer (ft. 2WEI)

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This is an ad from the University of Ghent. Posters like this one could be seen everywhere in the city of Kortrijk, where UGent also has his own department. It immediately caught my attention because of the font size and spelling of the word. They spell UGent as 'UHent', because that is how people from West-Flanders will pronounce the word. In this way they really try to connect with people from a specific region.

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This is a screenshot of the Netflix ad that runs on YouTube. I has one tagline that is very easily recognisable later and after this part, there will be a short introduction to one of the shows that you can watch on the platfrom.

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This is a header ad. from an Estonian online newspaper, but the ad itself is for Mitsubishi products. When you click on the header, it brings you directly to the website where you can buy the product.
The ad also shows a discount to a specific hot air pump.

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This is a Mc Donald's ad which is currently visible in Leuven's railway station. The goal is to promote the company's (relatively) new restaurant. In order to do so it says "feeling a bit hungry from your train journey?" and gives you the address where the new restaurant can be found. This ad stood out to me because you will most likely only see it when you are about to board your train (meaning you have no time left to go to Mc Donald's).

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This Durex ad caught my attention because it suddenly appeared on my TikTok homepage. In this ad, Durex tries to promote safe sex through a humorous song (saying the condoms they were given at school have holes in them because of the staples with which they were attached to the paper). They then suggest you go look at their YouTube channel for more information on the subject. To access their YouTube channel viewers must click on the 'learn more' button. Indirectly Durex also promotes its own products by promoting safe sex.

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This advertisement is remarkable because it contains irony/humor. Spotify wants to use this to promote their offered playlists. They do this in an original way by always using a kind of meme. In their campaign, they made a whole series of advertisements in which they highlight their playlists in a funny way.

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I think it is very heart-warming advertisement. Share a coke with everyone you love. Simple as that. Also very nice that the large bottles are 'friends' and 'family'. My attention was caught immediately to that.

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This is an advertisement to convince people to dump less plastic in the ocean and how they can help getting the plastic out of the sea. This ad has drawn my intention because it presented a sushi-roll out of plastic. Very original in my opinion.

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When the concept of institutional advertising was discussed in this course, this advertisement immediately popped into my mind. I vividly remember the first time I saw this advertisement. I thought this was a good advertisement, but clearly not everyone agreed. Gilette takes a clear position with this short film and shows what social values they stand for. However, there was also a lot of controversy surrounding this advertisement. I remember many men posting pictures in which they threw away their Gillette blades and called for a boycott against gillette . It was definitely a bold choice of Gillette, but I think such a big brand can afford it. So it can certainly be said that this is a memorable advertisement.

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Campaign by the 'Vlaamse Stichting Verkeerskunde' 

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Campaign by the 'Vlaamse Stichting Verkeerskunde' 

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This is a campaign of the Flemish Government to bring awareness about drink-driving and driving while texting or calling. This used Flemish celebrities which made a promise on each poster to drive safely. I think this campaign was very creative since the project's name is 'Beloofd' in Dutch, which means 'Promised' in English.

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When I thought of direct advertising, I immediately thought of uber eats because of their frequency. They send an email almost weekly or several times a week with a discount code. These emails take you right to their site where you can order with the discount code. They also sometimes send recommendations based on previous orders at restaurants.

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This is an ad by Unizo, a Flemish organisation who protects and engages Flemish entrepreneurs. They made this campaign called 'ik winkelhier' during the coronacrisis to promote shopping close at home instead of shopping online (ex. Zalando) to support local shops. I think they did really well since 'ik winkelhier' is a wordplay on 'I'm shopping here' and 'a shopkeeper' so the message is really clear.

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This ad really caught my attention because it was during the pandemic that they launched it. By then, the term Netflix & Chill was almost a common set of nouns among young people where the emotion and feelings involve being warm at home, watching Netflix, and often with a pint of ice cream. This partnership to me was genius and came at a time when they knew most people would stay at home.

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CREAM, SKIM MILK, LIQUID SUGAR (SUGAR, WATER), WATER, SUGAR, PEANUTS, WHEAT FLOUR, CANOLA OIL, EGG YOLKS, CORN STARCH, PEANUT OIL, COCOA POWDER, SALT, SOYBEAN OIL, INVERT CANE SUGAR, MILK FAT, EGGS, EGG WHITES, GUAR GUM, SOY LECITHIN, TAPIOCA STARCH, BAKING SODA, CARRAGEENAN, VANILLA EXTRACT, BARLEY MALT, MALTED BARLEY FLOUR.

Allergy Information: CONTAINS MILK, EGGS, PEANUTS, SOY AND WHEAT.

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CREAM, SKIM MILK, LIQUID SUGAR (SUGAR, WATER), WATER, SUGAR, PEANUTS, WHEAT FLOUR, CANOLA OIL, EGG YOLKS, CORN STARCH, PEANUT OIL, COCOA POWDER, SALT, SOYBEAN OIL, INVERT CANE SUGAR, MILK FAT, EGGS, EGG WHITES, GUAR GUM, SOY LECITHIN, TAPIOCA STARCH, BAKING SODA, CARRAGEENAN, VANILLA EXTRACT, BARLEY MALT, MALTED BARLEY FLOUR.

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The latest James Bond movie ads have caught my attention because it is everywhere. It is easy to spot, understand and initiates curiosity to see the film. The ads come in different formats via social media, city banners and posters, and partnerships with brands (i.e. Heineken, Omega).

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Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology. - Universal Pictures

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No Time to Die: Directed by Cary Joji Fukunaga. With Daniel Craig, Léa Seydoux, Rami Malek, Lashana Lynch. James Bond has left active service. His peace is short-lived when Felix Leiter, an old friend from the CIA, turns up asking for help, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.

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Turtle journey is an animated ad from Greenpeace UK about the extinction of sea turtles. It tells the story of a turtle family travelling through the ocean that is being influenced by climate change, plastic solution and overfishing. The ad caught my attention because at first it seemed more like a movie trailer. So it does take a while before it becomes clear what it is about. Once you continue watching the video you become emotionally invested in the story. Through this it achieves its purpose of making people want to sign the petition.

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Turtle Journey: the crisis in our oceans

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I chose this ad because this hashtag became very famous during the last pandemic. This hashtag encouraged a lot of people to stay at home. It is short and powerfull.

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this advertisement I received via mail caught my eye because there are a lot of puns and because attractive colors were used. Also, it is very direct because you can immediately order from ellis to get such a bag.

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"Just because it isn't happening here doesn't mean it isn't happening" - A message from non-profit organisation Save the Children to draw attention towards conflict in Syria and the children who suffer from it.

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A wholesome series of events turns out to be more malicious than it first appears – while France fans eating a pizza which reads “forza Italia”, a German fan takes a selfie instead of the group photo of Poland fans, which she offered to take. It ends with the tagline “Finally together, to be rivals again”. This advertisement caught my eye because it makes good use of the circumstances at the time and links Heineken to football.

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This Stella Artois publicity is a perfect representation of the brand image-change the company wants to implement. During the last years the Stella Artois brand is aiming to change their Brand image from "trustworthy local café beer" to "Globally know quality prestige beer". This is noticeable in the use of The word "Chalice" instead of "glass" and the more sophisticate use of the brand name "Artois" as a representation of "the good quality life". This image is also represented in the use of the more classic colour scheme to emphasise the relaxed quality life.
It caught my eye with its use of drawing which is unusual for beer advertising.

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This is a campaign by the Flemish government to spread awareness about littering and to encourage everyone to keep the environment  garbage free. I chose this ad in particular because it is one of the main campaigns by the Flemish government at the moment and it is omnipresent on television as well as on posters and even in student houses.
The campaign consists of all different kind of "Mooimakers" which adds a lot to the variation and entertainment factor which at its turn benefits the effectiveness.

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This brand let the consumer know that body positivity is very important for them, that they different then the other brands.

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This ad brings up awareness about mental health, different influencers worked on this to show that someone can have problems, even if you see so many 'happy' photos online. It caught my attention, because this message is very important nowadays

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This advertisement of the Belgian water brand Bru caught my attention because the advertisements are adjusted according to the location. In fact, the distance written on the ad varies depending on the geographical location. In Dutch, it is written '...km from here to the source'. This advertisement was placed in Antwerp, but on the ad in Leuven you can read that it is only 88 km to the source. This is, in my opinion, an original way of attracting attention and targeting a specific local area. Moreover, a reference is made to the 'eat local' trend of today. This 'eat local' movement is hereby transformed into 'drink local'.
~ Fleur van Dijk

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This advertisement of the non-profit organization 'Kom op tegen kanker' (Rise against cancer) caught my attention because of it's visualization. The logo of Kom op tegen kanker is a ribbon, which is worn by hospital staff and donors, among others, to express their commitment and give patients a boost. This ribbon was represented in an original way by visualizing it as a heartbeat. In this way, a new twist is given to the well-known ribbon. Moreover, at the top it is written 'let your heart speak'. This makes sure that the ad becomes a whole because there is a link made with the the displayed heartbeat.
~ Fleur van Dijk

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This is a very creative and very funny ad. Famous American actors are photoshopped in the video. Even after 12 years the ad is still memorable

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Reclamespots - Belgacom TV - Who took my badjas

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This ad is from Child Focus and makes children aware that their passwords may be less secure than they think. You can take a test and the test will show if your password is secure or not.

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Een goed wachtwoord is belangrijk. Met een veilig wachtwoord kan je jouw persoonlijke gegevens beschermen en zorg je ervoor dat onbekenden niet kunnen rondneuzen.

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Super Bock - "For grown ups and vaccinated"

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Super Bock - "For grown ups and vaccinated"

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This is an advertisement from the Portuguese beer brand Super Bock, which is trying to bring awareness for the public to get vaccinated against Covid. The advertisement says "For grown ups and vaccinated" which is a Portuguese expression when you want to say that you are independent and an adult.

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I saw this add coming by on my Facebook feed. The video uses well known women from the Netherlands to get your attention. It raises awareness about violence against women all over the world.

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The 35 Challenge - 35 push-ups om geweld tegen vrouwen te stoppen!

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"We are looking for a Graphic Designer" Billboard

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"We are looking for a Graphic Designer" Billboard

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This advertisement is extremely famous on the internet and since the first time I saw it it has caught my attention for its simplicity but powerful communication with not only everyone that sees it but also the wished target. I was not able to find where this one was displayed but I found out the government of Los Angels has done a similar campaign.

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I chose this one from Albert Heijn because the hamster and the retailer are inseperable. Reinout